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1	Strategic Electronic Marketing: Managing E-Business more books like this by Brad Alan Kleindl add to wishlist Taking a systems and relationships approach, this text explores e-business marketing. It addresses the basic principles that underlie marketing and how e-business marketing techniques will fundamentally change the traditional marketing process. Marketing and management instructors are faced with preparing students for a career in a rapidly ... see all copies from $1.99! new only from $4.46! \| first editions \| SVS
2	Successful Direct Marketing Methods: Interactive, Database, and Customer-Based Marketing for Digital Age more books like this by Bob Stone, Ron Jacobs, Johna A Greco, Jr. (Foreword by) add to wishlist For decades, "Successful Direct Marketing Methods" has helped marketers around the world understand and implement complex direct marketing tools and techniques. Now, world-renowned direct marketing experts Bob Stone and Ron Jacobs have completely updated and expanded this classic, bestselling resource. see all copies from $26.13! new only from $38.47! \| SVS
3	The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy more books like this by David Shepard Associates, David Associates Shepard add to wishlist Dramatically increase your sales with techniques to gather, store, and use customer information. Good customers are too valuable - and hard to find - for you to risk losing them. especially by being passive, indifferent, or indistinguishable from your competitors. "The New Direct Marketing, Third Edition", shows you how to combine database ... see all copies from $1.99! new only from $34.99! \| first editions
4	Successful direct marketing methods more books like this by Bob Stone add to wishlist This edition takes the reader step-by-step through the entire direct marketing process. All media are covered including the traditional areas of print, broadcast, co-op and telemarketing, as well as electronic media. see all copies from $1.99! new only from $9.09! \| signed copies \| first editions \| SVS
5	Opt-In Marketing more books like this by Ernan Roman, Scott Hornstein add to wishlist From junk mail blockers to do-not-call lists, potential buyers today are more interested in "opting out" than listening to marketers' messages. "Opt-In Marketing" offers a prescriptive plan for reversing this dangerous trend. This hard-hitting book is based on a program that increased sales at IBM by 80 percent in one year and features sidebars ... see all copies from $1.99! new only from $99.00!
6	Strategic Database Marketing more books like this by Arthur Middleton Hughes add to wishlist 'Arthur Hughes is one of the pioneers of modern database marketing. His new book, "Strategic Database Marketing, Third Edition", contains the wisdom of twenty years of database marketing experience from scores of companies throughout the US. I can heartily endorse Arthur's book for anyone who wants to know the state of the art in database ... see all copies from $19.77! new only from $32.22! \| SVS
7	All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits more books like this by Garth Risk Hallberg, David Oglivy add to wishlist A new conceptual approach to marketing practice from the vice president at Ogilvy Mather Direct which describes how to build a new kind of brand loyalty that leads to old-fashioned brand growth and increased profits without incremental marketing investment. Demonstrates how to create a database of high-profit consumers and use it to generate a ... see all copies from $1.99! new only from $4.88! \| signed copies \| first editions \| SVS
8	The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database more books like this by Arthur M Hughes add to wishlist The "Complete Database Marketer" is totally redrafted to bring it up to date with developments through 1995. Specific updates in this work include: media selection for database marketing; the PC server and the mainframe; hardware and software for database marketing; selling the database to top management; measured marketing in retail chains. see all copies from $1.99! new only from $4.39! \| first editions
9	Databased Marketing more books like this by Herman Holtz add to wishlist As database marketing becomes a recognized necessity in marketing, its role as a major marketing tool grows. This guide explains the basics of a marketing database, and demonstrates how to use the versatility and technology offered by a database to gain market superiority. see all copies from $1.99! new only from $4.20! \| first editions \| SVS
10	Strategic Database Marketing more books like this by Robert R Jackson, Lisa Petrison, Paul Wang add to wishlist Rob Jackson and Paul Wang have swept aside the confusion that surrounds database technology and replaced it with the knowledge and competitive spirit it takes to create the kind of marketing system that will drive the growth of every successful organization. This important book looks into the future and shows marketers and business managers how to ... see all copies from $1.99! new only from $30.00! \| first editions
11 view cover	The New Rules of Marketing: How to Use One-To-One Relationship Marketing to Be the Leader in Your Industry more books like this by Frederick Newell add to wishlist Aiming to uncover the secrets of communicating with the 21st century customer, this text shows readers: why customer knowledge will be the key to business success and survival in the future; which customer database reports and analyses are "need to know"; and why Paerto's law is not always useful. see all copies from $1.99! new only from $4.95! \| first editions
12 view cover	Strategic Database Marketing more books like this by Arthus M Hughes add to wishlist Unfortunately, many companies have made mistakes in creating consumer marketing databases. Millions have been wasted on database projects that did not survive. This power book--loaded with examples of marketing successes and failures--explains dozens of sound methods for creating successful marketing strategies and testing them--BEFORE millions of ... see all copies from $1.99! new only from $1.99! \| first editions
13 view cover	Database Marketing: Analyzing and Managing Customers more books like this by Robert C Blattberg, Byung-Do Kim, Scott A Neslin add to wishlist Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today's organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise - from branding and promotion campaigns to supply chain ... see all copies from $68.46! new only from $68.46! \| first editions
14 view cover	Emarketing more books like this by Seth Godin add to wishlist This is a marketing book to show small business owners, entrepreneurs, marketing directors, and individuals how to profit from the new technologies, such as computer bulletin boards, infomercials, 800- and 900- numbers, and database marketing, audiotext, the Internet, and CD-ROM. see all copies from $1.99! new only from $1.99! \| first editions
15	Desktop Direct Marketing more books like this by Sunny Baker, Kim Baker add to wishlist Everyone knows direct marketing's vast capacity for expanding customer bases and increasing sales. But for many businesses, the costs of implementing traditional means of direct marketing are prohibitive - and the return on investment takes too long to materialize. Now smart marketers can take full advantage of direct marketing's potential, in a ... see all copies from $1.99! new only from $11.95! \| first editions \| SVS
16 view cover	Optimal Database Marketing: Strategy, Development, and Data Mining more books like this by Ronald G Drozdenko, Perry D Drake add to wishlist 'This book is accessible and highly readable, with an uncomplicated writing style! in short this is a book that unravels the mysteries of a vital but "back room" activity' - International Journal of Market Research 'This book is well written with interesting examples and case studies that both illustrate complex techniques and tie the chapters ... see all copies from $78.00! new only from $100.81! \| first editions \| SVS
17 view cover	Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program more books like this by Arthur M Hughes add to wishlist "Strategic Database Marketing" is the only resource to explain database marketing from the customer's point of view, instead of the seller's. Now, as exploding research and technology create entirely new market challenges, the second edition of this influential bestseller explains the method for computing RFM (Reach, Frequency, Monetary), as well ... see all copies from $2.03! new only from $16.95! \| first editions
18	Targeting for Success: A Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing more books like this by John Ozimek add to wishlist This work is designed to help professionals pick their way through the minefield of new data-based techniques. By understanding the roles of these techniques - their strengths and weaknesses, the opportunities they create, and the limits they set - the reader will be able to develop a scientific approach to the targeting of tactical activity and ... see all copies from $1.99! new only from $48.00!
19	Valuing Your Customers: From Quality Information to Quality Relationships Through Database Marketing more books like this by Angus Jenkinson add to wishlist This guide explains how to retain satisfied customers through the application of TQM principles to database marketing techniques. The theory is backed up with case studies from some of the best and biggest companies. see all copies from $8.59! new only from $48.00! \| first editions
20 view cover	Desktop Database Marketing more books like this by Jack Schmid, Alan Weber, Schmid Jack add to wishlist "Desktop Database Marketing" is a masterful work that belongs on every business bookshelf. Jack Schmid and Alan Weber have succeeded in applying the KISS principle to database marketing in a way that removes the mystique and releases the power without prejudice to size of business' - Bob Stone, Chairman Emeritus, Stone & Adler, Inc. 'Database ... see all copies from $1.99! new only from $63.15!
21 view cover	Contemporary Database Marketing: Concepts and Applications more books like this by Anne M Tyler, Martin Baier add to wishlist Contemporary Database Marketing - Concepts and Applications puts dynamic new information and training tools in the hands of marketing students and practitioners with its dramatic new approach to the world of database marketing. It explains technical concepts in an easy-to-read text, demonstrates those concepts in cases and interactive workshops, ... see all copies from $70.25! new only from $95.35!
22 view cover	Marketing in the Cyber Age: The Why, the What, and the How more books like this by Kurt Rohner add to wishlist Marketing in the Cyber Age the Why, the What and the How Kurt Rohner Just how informed are you about information? Do you want to put the sharp-end of your business at the cutting edge? In today’s information age, a complete revision of current business and marketing principles is required if organisations are to continue to thrive — ... see all copies from $4.40! new only from $19.98!
23	The Complete Database Marketer: Tapping Your Customer Base to Maximize Sales and Increase Profits more books like this by Arthur M Hughes add to wishlist see all copies from $1.99! new only from $5.70! \| first editions
24 view cover	How to Find and Cultivate Customers Through Direct Marketing more books like this by Martin Baier, Bob Stone (Foreword by) add to wishlist This authoritative guide explains what others only talk about - how to use customer-focused direct marketing techniques to find, develop, and retain long-term customers. see all copies from $1.99! new only from $2.97!
25 view cover	Targetsmart!: Database Marketing for the Small Business more books like this by Jay Newburg, Jay Newberg, Claudio Marcus add to wishlist "TARGETSMART provides the reader with the fundamentals of database marketing. The presentation of key concepts is straightforward and focused on small businesses, offering plenty of examples. Most small businesses can benefit greatly from the implementation of database marketing. This book provides a great starting point".--excerpt from the ... see all copies from $1.99! new only from $7.00! \| first editions

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