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1	Salesforce.com for Dummies more books like this by Tom Wong add to wishlist So you have something to sell or you work for a business using salesforce.com, but you're not quite sure how to maximize your profits with it? Never fear! "Salesforce.com for Dummies" shows you the quick and easy way to start selling your product or service online without the confusion or fuss. With an emphasis on customer relationship management, ... see all copies from $1.99! new only from $2.29! \| first editions \| SVS
2	Principles of Customer Relationship Management more books like this by Roger J Baran, Daniel P Strunk, Robert J Galka add to wishlist The textbook is lively and will hold students' interest with its unusual and interesting vignettes from the gaming, hotel, banking, airline, charge-card, supermarket, retailing, and package goods industries. This book acquaints students with the various approaches and applications but does not dwell on the underlying statistics. A second approach ... see all copies from $22.40! new only from $34.63!
3	Managing Customer Relationships: A Strategic Framework more books like this by Don Peppers, Martha Rogers add to wishlist In today's competitive marketplace, customer relationship management is critical to a company's profitability and long-term success. To become more customer focused, skilled managers, IT professionals and marketing executives must understand how to build profitable relationships with each customer and to make managerial decisions every day ... see all copies from $49.00! new only from $57.97! \| first editions \| SVS
4	Harvard Business Review on Customer Relationship Management more books like this by C K Prahalad, Venkatram Ramaswamy, Patricia B Seybold add to wishlist This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies, such as partnerships, branding, and superlative customer service. see all copies from $2.80! new only from $10.55! \| SVS
5	Return on Customer: Creating Maximum Value from Your Scarcest Resource more books like this by Martha Rogers, Don Peppers add to wishlist In a powerful blend of theory and practice, the authors use their years of consulting expertise with many of the world's leading companies to identify the specific products, add-ons, and services that will best increase the size and value of their customer base. see all copies from $1.99! new only from $3.46! \| signed copies \| first editions \| SVS
6	Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers more books like this by Bernd H Schmitt add to wishlist In Customer Experience Management, renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book Experiential Marketing by introducing a new and visionary approach to marketing called customer experience management (CEM). In this book, Schmitt demonstrates how to put his CEM framework to work in any organization to ... see all copies from $7.49! new only from $11.94! \| first editions \| SVS
7	Chief Customer Officer: Getting Past Lip Service to Passionate Action more books like this by Jeanne Bliss add to wishlist Drawing on her first-hand experience at top companies as diverse as Lands' End and Microsoft, Jeanne Bliss explains why even great corporations can drift to delivering mediocrity to customers, and she offers a proven solution to break the cycle. Different divisions and departments in corporations can fail to communicate and act as a team - they ... see all copies from $10.11! new only from $16.20! \| signed copies \| SVS
8	Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management more books like this by Alice M Tybout (Editor), Tim Calkins (Editor), Philip Kotler (Foreword by) add to wishlist This book includes the Foreword by renowned marketing guru. Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, "Kellogg on Branding" includes chapters written by respected Kellogg marketing professors and managers of successful ... see all copies from $19.99! new only from $21.31! \| first editions \| SVS
9	Customer Relationship Management: A Databased Approach more books like this by V Kumar, Werner J Reinartz add to wishlist "Customer Relationship Management: A Databased Approach" offers the promise of maximized profits for today's highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to build strong and profitable customer relationships. ... see all copies from $25.20! new only from $26.54! \| SVS
10	CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time more books like this by Paul Greenberg, Pat Sullivan (Foreword by) add to wishlist Customer Relationship Management (CRM) is the single most pressing problem facing any business. This text aims to provide business decision-makers with straightforward advice and information on how to use the CRM software and the Internet to manage customer relationships. It covers the evolution of CRM from old-school sales management techniques ... see all copies from $1.99! new only from $1.99! \| first editions \| SVS
11 view cover	The Outside-In Corporation: How to Build a Customer-Centric Organization for Breakthrough Results more books like this by Barbara E Bund add to wishlist Drawing on insights from Dell, FedEx and eBay, a leading business innovator shows you how to transform your company, putting customer needs at the center. Business strategies and company-wide initiatives must be based on customer needs, even when little hard customer information is available. "The Outside-In Corporation" helps you develop ... see all copies from $1.99! new only from $2.00! \| first editions \| SVS
12 view cover	Business Process Mapping: Improving Customer Satisfaction more books like this by J Mike Jacka, Paulette J Keller add to wishlist Now fully revised and updated - a powerful, customer-focused tool for business improvement. Now in a second edition, "Business Process Mapping" is a powerful tool that offers a solid understanding of any given process, as well as the methods for that process to be more effective, and ensures that true value is being provided to customers. From ... see all copies from $1.99! new only from $38.94! \| SVS
13 view cover	Customer Relationship Management: A Strategic Imperative in the World of E-Business more books like this by Stanley A Brown (Editor), Price Waterhouse Coopers add to wishlist In order to compete effectively in the marketplace, organizations must be customer-focused, not product focused. Customer relationship management (CRM) is the way to integrate this approach throughout an organization. This book covers all aspects of CRM, including developing a market-oriented strategy, innovating in products and services, sales ... see all copies from $1.99! new only from $11.99!
14 view cover	Essentials of CRM: A Guide to Customer Relationship Management more books like this by Bryan P Bergeron add to wishlist Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in CRM. "Once again, Bryan Bergeron proves that he is ahead of the curve when it comes to understanding the value of ... see all copies from $6.00! new only from $24.99! \| SVS
15 view cover	Customer Relationship Management: Getting It Right! more books like this by Judith W Kincaid add to wishlist This book tells you how to build a successful CRM program. Starting with a brief review of the state of the marketplace as we entered the 21st century, it provides a working definition of CRM and describes the elements of the total customer experience, focusing on the front-end organizations that directly touch the customer. This book shows you ... see all copies from $1.99! new only from $17.75! \| SVS
16 view cover	Who Said So?: The Questions Revolutionary Businesses Ask That Make Them Successful more books like this by Michael E Parker add to wishlist In "Who Said So?", Michael Parker introduces you to the unique leadership philosophy known as Value-Centered Management. Using the exciting, creative format of a business narrative, this book contrasts the familiar pains of traditional business management with Value-Centered Management by contrasting the opposing style of father and son managers. ... see all copies from $2.18! new only from $11.66! \| first editions \| SVS
17 view cover	The Seven Myths of Customer Management: How to Be Customer-Driven Without Being Customer-Led more books like this by John Abram, Paul Hawkes add to wishlist In this lively and readable book, the authors argue that in recent years far too much has been made of customer satisfaction, and that this has come at the expense of hard-edged consumerism. Whether or not "the customer is king," the first rule of business is to make money. Pragmatic and practical, the book destroys seven key myths about customer ... see all copies from $12.01! new only from $12.01!
18 view cover	Strategic Customer Management: Strategizing the Sales Organization more books like this by Nigel F Piercy, Nikala Lane add to wishlist A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. Traditional concepts of sales management, account management, and customer service are being overtaken by initiatives like customer business development, the strategic sales organization, and strategic customer ... see all copies from $37.46! new only from $41.58! \| SVS
19 view cover	Why Crm Doesn't Work: How to Win by Letting Customers Manage the Relationship more books like this by Frederick Newell, Seth Godin (Foreword by) add to wishlist A bestselling author and international marketing consultant explains how great companies have shifted from the outdated, sales-oriented Customer Relationship Management (CRM) to the bold solution of Customer Management of Relationships (CMR) to satisfy and sell to today's customer. see all copies from $3.61! new only from $16.40! \| first editions \| SVS
20 view cover	A Practical Guide to CRM: Building More Profitable Customer Relationships more books like this by Janice Reynolds add to wishlist In today's global economy, the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. This book explores how to use CRM to integrate all channels and media of customer contact from the Internet through field sales into one system, and how ... see all copies from $16.58! new only from $31.00! \| first editions \| SVS
21 view cover	Customer Relationship Management: Making Hard Decisions with Soft Numbers more books like this by John Anton, Jon Anton add to wishlist Appropriate as a stand-alone text for single-semester courses in Customer Relationship Measurement, Service Marketing, Customer Service or Consumer Affairs. This book documents and demonstrates cost-effective techniques that the authors themselves have used to assist company managers in accomplishing strategic customer relationships management. ... see all copies from $1.99! new only from $2.30! \| first editions
22 view cover	Putting Customers First more books like this by Andy Bruce, Ken Langdon add to wishlist The four new guides in this best-selling series are ideal for managers at every level. These compact references -- the most accessible single-subject business guides on the market -- demonstrate techniques and skills useful in any work environment. see all copies from $1.99! new only from $4.20! \| first editions
23 view cover	Crm: Redefining Customer Relationship Management more books like this by Jeffrey Peel, Mike Gancarz add to wishlist In "CRM", Jeffrey Peel defines customer relationship management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is ... see all copies from $24.20! new only from $24.51!
24 view cover	Implementing CRM: From Technology to Knowledge more books like this by David Jesse Finnegan, Leslie P Willcocks add to wishlist Firms are continually seeking new ways to forge close relationships with their most valuable customers. With recent advances in networking and database management, firms have both the motivation and the means for improving their Customer Relationship Management (CRM) strategies. This book focuses on the actuality of implementing CRM. It is about ... see all copies from $66.90! new only from $66.90! \| SVS
25 view cover	Customer Advisory Boards: A Strategic Tool for Customer Relationship Building more books like this by Tony Carter add to wishlist This text shows senior managers how to create and make use of an effective customer advisory board (CAB). Carter (sales and marketing, Columbia U.) explains how to use different types of customer bases to form advisory boards to help plan future investments, create new products, and improve existing see all copies from $29.38! new only from $41.33!

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	The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell (Read by) see all from $2.31! new only from $7.25!
	The Crm Handbook: A Business Guide to Customer Relationship Management by Jill Dyche, Jill Dychi, Jill Dycha(c) see all from $14.00! new only from $38.41!
	The Loyalty Effect by Frederick F Reichheld, Thomas Teal see all from $1.99! new only from $1.99!
	The Ultimate Crm Handbook by John G Freeland (Editor) see all from $3.42! new only from $15.85!
	All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin see all from $5.15! new only from $5.25!
	Competing for the Future by Gary Hamel, C K Prahalad see all from $1.99! new only from $1.99!