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The Ultimate Question: Driving Good Profits and True Growth
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by
Frederick F Reichheld
CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their growing addiction to bad profits. These corporate steroids boost short-term earnings but alienate customers. They undermine growth by creating legions of detractors - customers who complain loudly about the company and switch to competitors at the ...
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How to Become a Rainmaker: The Rules for Getting and Keeping Customers and CL
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by
Jeffrey J Fox (Read by)
Fox, author of HOW TO BECOME CEO, offers up 50 short pieces designed to help increase sales by creating a more effective sales force. HOW TO BECOME A RAINMAKER walks readers through these commandments, ending with a case study of one salesman's journey.
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Customer Satisfaction Is Worthless Customer Loyalty Is Priceless
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Jeffrey H Gitomer
A nationally syndicated columnist and sales trainer shows how to convert "satisfied" customers into "loyal" customers. Includes real-world techniques, helpful checklists, inspiring stories, and thought-provoking self-tests.
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Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results
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by
Jack Mitchell
A master of customer service reveals his proven secrets to developing long-standing relationships and customer loyalty by making business personal.
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Jeffrey Gitomer's Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money
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by
Jeffrey H Gitomer
Salespeople need answers, fast! Now, one book brings together all the proven, tested, instant answers they'll ever want: Little Red Book of Sales Answers. This is the legendary Jeffrey Gitomer, the world's #1 sales presenter and author of the inspirational 250,000-copy bestseller Little Red Book of Selling. This new book goes beyond anything ...
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Salesforce.com for Dummies
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by
Tom Wong
So you have something to sell or you work for a business using salesforce.com, but you're not quite sure how to maximize your profits with it? Never fear! "Salesforce.com for Dummies" shows you the quick and easy way to start selling your product or service online without the confusion or fuss. With an emphasis on customer relationship management, ...
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Award-Winning Customer Service: 101 Ways to Guarantee Great Performance
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by
Renee Evenson
When it comes to customer service, 'good' just isn't good enough. To stand out from the crowd, a company needs to deliver excellent service to their customers. "Award- Winning Customer Service" shows how to make it happen. Packed to the brim with practical tips and strategies for improving and then maintaining any company's level of customer ...
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Lean Solutions: How Companies and Customers Can Create Value and Wealth Together
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by
James P Womack (Read by), Daniel T Jones
A massive disconnect exists between consumers and providers today. Consumers have a greater selection of higher quality goods to choose from and can obtain these items from a growing number of sources. Computers, cars, and even big-box retail sites promise to solve our every need. So why aren't consumers any happier? Because everything surrounding ...
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Attracting Perfect Customers: The Power of Strategic Synchronicity
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by
Stacey Hall, Jan Brogniez
The authors outline a simple strategic process for making business so highly attractive that perfect customers and clients are naturally drawn right to them. They prove that it is no longer productive or profitable to conduct business using the war-like marketing techniques of targeting customers and outmanoeuvring the competition. Using the ...
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Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship
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by
Mahan Khalsa, Randy Illig (Read by), Dr. Stephen R Covey (Foreword by)
Introducing a fresh approach to effective selling from a renowned sales and business development expert, this insightful, practical resource focuses on developing sales strength.
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The Loyalty Effect: The Hidden Force Behind Growth, Profits, & Lasting Value
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by
Frederick F Reichheld
Loyalty is by no means dead. In fact the principles of loyalty ...are alive and well at the heart of every company with an enduring record of high productivity, solid profits, and steady expansion. From "The Loyalty Effect". The business world seems to have given up on loyalty: many major corporations now lose - and have to replace - half their ...
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Customer Service: Career Success Through Customer Loyalty
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by
Paul R Timm
For courses in Customer Service. Customer Service: Career Success in the Service Economy, 4e provides a systematic process for building service skills that all business people need. Presented in a friendly, conversational manner, the text is filled with examples that demonstrate the link between service skills and career achievement. This edition ...
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The Trusted Advisor
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by
David H Maister, Charles H Green, Robert M Galford
This is a guide to professional success. In the modern world of business, it's all about the ability to earn the client's trust and thereby win the ability to influence them. In these high risk times, trust is more valuable then gold. This detailed resource book provides readers with the five crucial steps they need for developing, managing and ...
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One to One Future
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by
Don Peppers
Consultants Don Peppers and Martha Rogers pioneered the end of mass marketing rules and created a dictum that is; "sell more products to fewer customers." By following the authors approach, readers learn how to find their customer base and how to keep those customers loyal, no matter what the product.
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Relationship Selling
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by
Mark W Johnston, Greg W Marshall
Now available in its second edition, "Relationship Selling" has already struck a chord with instructors and students throughout the selling discipline. As its title suggests, "Relationship Selling" focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in ...
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Customer Intimacy
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by
Fred Wiersema
Today's customers are the most demanding in history. They want more, better, faster, and cheaper. Customer Intimacy is brimming with case histories of companies, both large and small, that have discovered the secrets of establishing and maintaining close customer relationships--and have reaped the profits to prove it.
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The Loyalty Effect
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by
Frederick F Reichheld, Thomas Teal
In showing how loyalty-based management leads to the creation of value, this book reveals the secrets of Bain and Company's strategy for retaining loyal customers, employees and investors. It also demonstrates the economic effect of customer, shareholder and employee loyalty.
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Power of Appreciative Inquiry: A Practical Guide to Positive Change
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by
Diana Whitney, David Cooperrider (Foreword by), Amanda Trosten-Bloom
"The Power of Appreciative Inquiry" describes a wildly popular approach to organizational change that dramatically improves performance by encouraging people to study, discuss, learn from, and build on what's working, rather than simply trying to fix what's not. Whitney and Trosten-Bloom use examples from many different types of organizations to ...
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Secrets of Great Rainmakers: The Keys to Success and Wealth
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by
Jeffrey J Fox
A bestselling business book guru offers rainmaking wisdom and advice from topprofessionals so that readers can apply their winning principles to their owncareers.
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Your Call Is (Not That) Important to Us: Customer Service and What It Reveals about Our World and Our Lives
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by
Emily Yellin
Yellin offers a lively narrative exploration of the very human stories behind the often inhuman face of call-center customer service--and why customer service doesn't have to be this bad.
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The New Age of Innovation: Driving Cocreated Value Through Global Networks
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by
C K Prahalad, M S Krishnan
This book is the new global standard for innovation from the world's most influential management thinker - C.K. Prahalad. From the greatest minds in business today comes a brilliant new blueprint for corporate growth and innovation. With this new landmark work, C.K. Prahalad and M.S. Krishnan suggest a major shift in organizational structure - one ...
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Customer Service: A Practical Approach
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by
Elaine K Harris
For undergraduate courses in Customer Service, Training and Development, and Service Marketing; also as a supplement for a course in Marketing Principles. Tackling important issues facing customer service providers and customer service managers today, this straightforward, easy-to-read text provides students with: (1) a thorough understanding of ...
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Personal Selling: Building Customer Relationships and Partnerships
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by
Rolph E Anderson
In line with students' current career goals, "Personal Selling" focuses exclusively on professional business-to-business selling rather than retail selling. Early introduction of the Personal Selling Process (PSP) engages students from the beginning, with tools for converting prospects into customers. The authors' latest research on ...
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Accelerating Customer Relationships: Using Crm and Relationship Technologies
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by
Ronald S Swift
In Accelerating Customer Relationships, a world-renowned CRM expert demonstrates how to build knowledge "infostructures" that deliver breakthrough profitability and customer loyalty. Ronald S. Swift walks you step-by-step through integrating every customer touchpoint: retail, Web, call center, and beyond. Swift covers every aspect of enterprise ...
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Customer Service for Dummies
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by
Karen Leland, Keith Bailey
"Customer Service For Dummies, Third Edition" integrates the unbeatable information from "Customer Service For Dummies" and "Online Customer Service For Dummies" to form an all in one guide to customer loyalty for large and small businesses alike. The book covers the fundamentals of service selling and presents up to date advice on such ...
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