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1	Broken Windows, Broken Business: How the Smallest Remedies Reap the Biggest Rewards more books like this by Michael Levine add to wishlist In BROKEN WINDOWS, BROKEN BUSINESS, consultant Michael Levine borrows from the successful anti-crime strategy associated with NYC's Mayor Giuliani--if a window is broken, fix it quickly, or other lawbreakers, seeing that window, will commit more crime--and applies it to management and customer service. Levine's examples prove that, in business, ... see all copies from $1.99! new only from $2.26! \| first editions \| SVS
2	Experiential Marketing: How to Get Customers to Sense, Feel, Think, ACT, Relate more books like this by Bernd H Schmitt add to wishlist In this text, Bernd Schmitt claims that what consumers want are products, communications and campaigns that arouse the senses, touch their hearts, and stimulate their minds. He also explains that marketers can transform a product or service from a one-time purchase to a daily part of life. see all copies from $1.99! new only from $8.70! \| first editions \| SVS
3	Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison more books like this by Joe Calloway add to wishlist A revised and updated edition of the bestselling 'no-nonsense guide to beating the competition' - "Publisher's Weekly". "Becoming a Category of One" reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from ... see all copies from $1.99! new only from $6.37! \| signed copies \| first editions \| SVS
4	Designing Identity: Graphic Design as a Business Strategy more books like this by Marc English, Judith Evans, Cheryl Dangel Cullen add to wishlist Profiled in this book are nine case studies each providing insight into a specific business arena, and the unique role design plays in developing an identity as part of a strategy for success. Some of the best designers in the field today explain their process in creating identities, from initial client meetings and planning, through logo ... see all copies from $4.46! new only from $84.99!
5	Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion more books like this by Nicholas Ind add to wishlist A company's workforce is its most valuable asset. It is the employees who translate an organziation's strategy into reality, interact with consumers and determine the corporate brand. In this fully updated second edition, Nicholas Ind demonstrates how a participatory approach can enhance employee commitment, improve service standards and focus ... see all copies from $1.99! new only from $7.00! \| SVS
6	American Corporate Identity more books like this by David E Carter add to wishlist A full colour annual that presents the best work of the US's leading design firms. The ground-breaking designs are organized into seven categories: logos, complete identity programs, corporate identity manuals, letterhead designs, package designs, signage & environmental graphics, and corporate brochures. Over the years many trend setting styles ... see all copies from $1.99! new only from $8.64! \| first editions \| SVS
7	The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset more books like this by Ronald L Alsop (Editor) add to wishlist A veteran "Wall Street Journal" authority on branding offers a most timely look at why problems in corporate reputation have never been more widespread--and gives organizations the 18 rules to follow in developing and perfecting a sterling image. see all copies from $1.99! new only from $1.99! \| first editions \| SVS
8	Identity Crisis: 50 Redesigns That Transformed Stale Identities Into Successful Brands more books like this by Jeff Fisher add to wishlist Identity design (logos, letterhead, web sites, etc.) is one of the most popular topics in design books, and "Identity Crisis" takes a fresh look at this common subject by exploring the process of redesigning existing identities to help businesses refine their images, communicate with customers, and find success.Readers will get an inside look at ... see all copies from $2.49! new only from $2.49!
9	Marketing Aesthetics more books like this by Bernd Schmitt, Alex Simonson, Tom Peters (Introduction by) add to wishlist By offering a strategy for managing a company's total aesthetic output and with chapters on consumer brands, service-based companies, and international organizations, the authors aim to show how any organization can differentiate and elevate themselves above the competition. see all copies from $1.99! new only from $54.79! \| first editions
10	Effective Apology: Mending Fences, Building Bridges, and Restoring Trust more books like this by John Kador add to wishlist There's nothing easy about apology. The news is filled with examples of leaders apologizing, needing to apologize, or failing miserably at the attempt. And certainly we all have occasion to apologize ourselves maybe more often than we realize. But we don't need more apologies, says John Kador we need better ones. Too many people just go through ... see all copies from $3.91! new only from $3.91! \| SVS
11 view cover	The Expressive Organization - Linking Identity, Reputation and the Corporate Brand more books like this by Majken Schultz (Editor), Mogens Holten Larsen (Editor), Mary Jo Hatch (Editor) add to wishlist This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and ... see all copies from $41.80! new only from $45.58! \| SVS
12 view cover	Corporate Identity Design more books like this by Veronica Napoles add to wishlist In a market cluttered with big and small companies competing for the consumer's attention, public image becomes more critical than ever to the success of any business. Veronica Napoles's Corporate Identity Design provides a practical tool for designing and implementing a successful, comprehensive corporate identity program. It is an invaluable ... see all copies from $1.99! new only from $22.98! \| first editions
13 view cover	Creating the Corporate Soul more books like this by Roland Marchand add to wishlist A former history professor captures the evolution of American corporations since their inception in the early 20th century. see all copies from $2.25! new only from $17.95! \| first editions
14 view cover	Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business more books like this by Roland Marchand add to wishlist A former history professor captures the evolution of American corporations since their inception in the early 20th century. see all copies from $7.33! new only from $12.08! \| first editions \| SVS
15 view cover	Organizational Perception Management more books like this by Kimberly D Elsbach add to wishlist Empirical studies have expanded the domain of organizational perception management to include the management of organizational identities, as well as the strategic management of specialized organizational images for specific audiences. The goals of "Organizational Perception Management" are to: summarize and organize this evolving literature to ... see all copies from $15.22! new only from $24.60! \| SVS
16 view cover	Designing Corporate Identity: Graphic Design as a Business Strategy more books like this by Pat Matson Knapp add to wishlist see all copies from $1.99! new only from $2.68! \| first editions
17 view cover	The Power of Logos: How to Create Effective Company Logos more books like this by William L Haig, Laurel Harper add to wishlist This book brings together both design and marketing expertise to explain how to create a truly effective company logo. It demonstrates and explains how to integrate concepts such as credibility, familiarity, and the essential spirit of a business into a logo design. Written for both the designer and the company manager, it defines the meaning of ... see all copies from $4.42! new only from $26.70! \| first editions
18 view cover	Stand Out from the Crowd: Secrets to Crafting a Winning Company Identity more books like this by Jay Lipe add to wishlist A company's identity is far more than just letterhead, logo and business cards. It requires an end-to-end communications approach with verbal, written, and visual messages that target the customers you want to reach, ensure consistency in all marketing materials, and keep your identity program on track. In" Stand Out from the Crowd," marketing ... see all copies from $2.11! new only from $2.99!
19 view cover	Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause more books like this by Philip Kotler, Nancy Lee add to wishlist Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to ... see all copies from $21.28! new only from $21.28! \| SVS
20 view cover	Corporate Identity: Making Business Strategy Visible Through Design more books like this by Wally Olins add to wishlist In Corporate Identity, Olins provides a fascinating account of the role image has played in organizations and demonstrates how identity is crucial to the development of a broad customer base. 350 illustrations. see all copies from $1.99! signed copies \| SVS
21 view cover	Logolounge 4: 2,000 International Identities by Leading Designers more books like this by Catharine Fishel, Bill Gardner add to wishlist The fourth volume in the best-selling LogoLounge series provides 2,000 new logos from designers worldwide. This book, like the previous titles in the series, is compiled in association with LogoLounge.com, a website that was launched by Bill Gardner in 2002 dedicated to logos. Top designers and design firms are hand picked and invited to be ... see all copies from $33.75! new only from $38.19! \| SVS
22 view cover	The Persona Principle: How to Succeed in Business with Image-Marketing more books like this by Derek Lee Armstrong, Kam Wai Yu add to wishlist A step-by-step primer that describes image marketing secrets used by the authors in their advertising agency "Two Dimensions". The book contains exercises, tips and case histories to show how to build up a successful business image. see all copies from $1.99! new only from $1.99! \| first editions \| SVS
23 view cover	Radically Transparent: Monitoring and Managing Reputations Online more books like this by Andy Beal, Judy Strauss add to wishlist The explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for ... see all copies from $1.99! new only from $1.99! \| SVS
24 view cover	Revival of the Fittest: Why Good Companies Go Bad and How Great Managers Remake Them more books like this by Donald N Sull add to wishlist Will your organization still be here in ten years? It's a familiar story: a company rises to become an industry leader. Competitors try to emulate it. Analysts rave about it. The CEO's picture is splashed across magazine covers. Then the company stumbles, profits erode, and the stock plummets. How does this happen? Why do good companies so often ... see all copies from $1.99! new only from $1.99! \| first editions \| SVS
25 view cover	Atelier Markgraph: Avedition Rockets by Conway Lloyd Morgan, Princeton Architectural Press add to wishlist This title presents the works and motivation of the Frankfurt design office, Atelier Markgraph, known for bringing the disciplines of museum exhibition design and trade fair shows together. see all copies from $1.99! new only from $1.99!

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