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Does This Clutter Make My Butt Look Fat?: An Easy Plan for Losing Weight and Living More
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by
Peter Walsh
The "New York Times" bestselling author of "Its All Too Much" uses his organizational wisdom to help readers accomplish a healthy lifestyle. Walsh shows readers that the same habits that lead to a cluttered home also sabotage their best efforts to control their weight.
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Consumer Behavior
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by
Leon G Schiffman
This text uses a marketing segmentation approach to convey the essence of consumer behaviour and to connect psychological, sociocultural and decision-making aspects of consumer behaviour. The authors explain in an integrated fashion what consumer behaviour variables are, types and importance of consumer research and problems in performing research ...
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Branded: The Buying and Selling of Teenagers
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Alissa Quart
BRANDED examines the ways in which marketing departments target teens, in order to predict trends, monitor buying patterns, and move product. From corporate sponsorship in schools to leveraging employees' children, Quart profiles these attempts to turn boys and girls into billboards.
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An All-Consuming Century: Why Commercialism Won in Modern America
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by
Professor Gary Cross
The unqualified victory of consumerism in America was not a foregone conclusion. The United States has traditionally been the home of the most aggressive and often thoughtful criticism of consumption, including Puritanism, Prohibition, the simplicity movement, the '60s hippies, and the consumer rights movement. But at the dawn of the twenty-first ...
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Consumer Behavior
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by
Roger D Blackwell, Paul W Miniard, James F Engel
A textbook which focuses on economic, demographic and sociocultural trends, serving to alert students to the many aspects that impact buyer behaviour and long-term strategic planning. The EKB model as well as core chapter information, has been updated to reflect the impact of technology on consumer behaviour. In addition, there is inclusion of ...
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Can't Buy My Love: How Advertising Changes the Way We Think and Feel
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by
Jean Kilbourne, Ed.D., Mary Pipher (Foreword by)
This shocking expose reveals the tactics advertisers use to manipulate the innermost desires and fantasies of women and girls and transform them into addictive longings only their products will satisfy. Illustrations.
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One to One Future
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by
Don Peppers
Consultants Don Peppers and Martha Rogers pioneered the end of mass marketing rules and created a dictum that is; "sell more products to fewer customers." By following the authors approach, readers learn how to find their customer base and how to keep those customers loyal, no matter what the product.
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Hidden Persuaders
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by
Vance Packard
"One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon "Fascinating, entertaining and thought-stimulating."--The New York Times Book Review "A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of ...
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Call of the Mall: The Geography of Shopping by the Author of Why We Buy
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by
Paco Underhill
Nothing exemplifies shopping more than the mall, America's gift to personal consumption. This book is about the shopping mall as a dipstick reading on the commercial and social culture. It examines how people use it, what it means, why it works when it does, and why it fails when it fails.
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Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture
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by
Stuart Ewen
The 25th anniversary edition of a sociology classic-a groundbreaking look at the history of advertising and consumer culture as defining forces in American life. Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen ...
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The Compassionate Carnivore: Or, How to Keep Animals Happy, Save Old MacDonald's Farm, Reduce Your Hoofprint, and Still Eat Meat
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by
Catherine Friend
For most of her life, Catherine Friend was a carnivore who preferred not to consider where the meat on her plate came from-beef didnt have a face, chicken didnt have a personality, and pork certainly shouldnt have feelings. But Friends attitude began to change after she and her partner bought a farm and began raising sheep for meat. Friends ...
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No B.S. Marketing to the Affluent: No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich
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by
Dan Kennedy, Joe Vitale (Foreword by)
Kennedy explains how businesses small and large can adapt in the coming years by tapping into the affluent consumer segment--consumers with an unprecedented willingness to buy.
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Acquired Tastes
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by
Peter Mayle
Peter Mayle informs readers where to buy the best caviar, how to order thousand-dollar custom made shoes, the REAL expenses behind keeping a mistress in style, the pros and cons of household servants.
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A Year Without Made in China: One Family's True Life Adventure in the Global Economy
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by
Sara Bongiorni
"A Year Without Made in China" provides you with a thought-provoking and thoroughly entertaining account of how the most populous nation on Earth influences almost every aspect of our daily lives. Drawing on her years as an award-winning journalist, author Sara Bongiorni fills this book with engaging stories and anecdotes of her family's attempt ...
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Marketing to the Affluent
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by
Thomas J Stanley, Ph.D. (Preface by)
From the "New York Times" best-selling author of "The Millionaire Next Door", is the classic guide on how to market to the rich. Praise for "Marketing to the Affluent": "Dr Stanley's prospecting techniques saved me thousands of hours of tedious work normally given to cold calls and mailer leads. His methods gave me the surgical steel to cut into ...
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Married to the Brand: Why Consumers Bond with Some Brands for Life
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by
William J McEwen
Although American companies spend a staggering $500 billion on advertising annually, many fail to establish an emotional connection with consumers. "Married to the Brand" examines why some companies develop this most desirable consumer connection, and why others don't. Using Gallup's 60 years of global consumer data and tons of consumer stories, ...
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Practical Mathematics: Consumer Applications
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by
Marguerite M Fredrick
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Boom: Marketing to the Ultimate Power Consumer: The Baby-Boomer Woman
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by
Mary Brown, Carol Orsborn, Paco Underhill (Foreword by)
With 'Baby Boomer' women spending over a trillion dollars a year, the days of 40+ women being ignored by marketers are numbered. "Boom" is a comprehensive guide to identifying, reaching and influencing these women. The book features insights and case histories from 40 top marketers, including executives from Intel, Ford, Seabourn Cruises, ...
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Mechanical Bride: Folklore of Industrial Man
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by
Marshall McLuhan
This is the devastating book which first established Marshall McLuhan's reputation as the foremost (and the wittiest) critic of modern mass communications. The Mechanical Bride is vintage McLuhan -- so aptly illustrated by dozens of examples from ads, comic strips, columnists, etc., that those who were stung by McLuhan were hard put for rebuttals. ...
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Managing Customer Relationships: A Strategic Framework
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by
Don Peppers, Martha Rogers
In today's competitive marketplace, customer relationship management is critical to a company's profitability and long-term success. To become more customer focused, skilled managers, IT professionals and marketing executives must understand how to build profitable relationships with each customer and to make managerial decisions every day ...
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Consumer Behavior in Fashion
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by
Michael R Solomon, Nancy J Rabolt
For courses in Consumer Behavior in Fashion and Interior Design, as well as similar courses offered in the departments of Sociology, Psychology, and Business. In addition to contributing to the understanding of why people buy things, this text considers how products, services, and consumption activities contribute to the broader social world we ...
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Freaks, Geeks, and Cool Kids: American Teenagers, Schools, and the Culture of Consumption
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by
Murray Milner, Jr.
In Freaks, Geeks and the Coolest Kids in the Class , award-winning-sociologist Murray Milner draws upon two years of intensive fieldwork in one high school and 300 written interviews about high school life across the USA. What he discovers through their stories is that high schools are breeding grounds for status consciousness and 'keeping up ...
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The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers & Clients for Life
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by
Matt Oechsli
This insightful book shows salespeople how to meet the needs of affluent clients - from the initial contact, to the sales presentation, to providing the level of service and quality they expect, to securing them as long-term customers. Based on extensive research of the buying patterns and expectations of the wealthy, this step-by-step sales guide ...
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The One to One Fieldbook
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by
Don Peppers, Bob Dorf, Martha Rogers
Filled with step-by-step advice on implementing the one-to-one marketing principles that Peppers and Rogers have made famous, this book also contains a special password allowing readers to access extensive online supplements on the authors' Web site.
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Carried Away: The Invention of Modern Shopping
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by
Professor Rachel Bowlby
This critical history of the market place draws on literary texts such as Woolf's THE YEARS, retail tomes such as SHELF APPEAL, and cultural criticism such as Hoggart's THE USES OF LITERACY, to explore transformations in the roles of the shopkeeper and the shopper.
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