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Graphic Design Solutions
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by
Robin Landa
Continues to provide a clear and comprehensive introduction to graphic design and advertising design with step-by-step visual solutions that readers can apply with confidence to their own design and advertising projects.
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Layout Index
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by
Jim Krause
Don't let size fool you! This pocket-sized compendium of layout idea generators will help designers of every skill level explore multiple possibilities for visual treatments each time they turn the page. The visual and textual suggestions are divided into seven major areas, including newsletters, flyers, posters, brochures, advertising, stationary ...
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Idea Index: Graphic Effects and Typographic Treatments
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by
Jim Krause
The tremendous practicality of these clever little design books has made them enormously popular among idea-hungry designers. Each one presents hundreds of creative variations on type, graphics and layouts that are sure to offer an elegant solution to any design challenge -- even under a tight deadline. Each book is portable, packed with ...
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Graphic Design: A New History
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Stephen J Eskilson
This exciting new history of graphic design explores its evolution from the late 19th century to the present day. Organized chronologically, the book illuminates the dynamic relationship between design and manufacturing as well as the roles of technology, social change, and commercial forces on the course of design history. The layout of each ...
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Lost & Found
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by
Jayne Ann Krentz
Following her bestselling "Soft Focus" and "Eclipse Bay", Krentz returns with a sexy, suspenseful story of two people searching for secrets and finding each other. Cady Briggs is an art consultant, and when her beloved Aunt Vespa dies suddenly and leaves her the family's prestigious gallery, Cady must turn to Mack Easton, a man she isn't sure she ...
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1000 Type Treatments: From Script to Serif, Letterforms Used to Perfection
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by
Wilson Harvey
This book contains a collection of 1,000 instances of thoughtful type usage along with credits that note what fonts were used in the design. Like its predecessor, "1,000 Graphic Elements", the photography in this book focuses in on the typography so readers can get an up-close look at the work. "1,000 Type Treatments" showcases an array of fonts ...
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Color: Messages & Meanings: A Pantone Color Resource
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by
Leatrice Eiseman
There is no one in the business world that doubts the impact of colour. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of colour as a means of instant communication in order to make appropriate colour decisions. This guide explains the emotional response to colour and covers the ...
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Creative Advertising: Ideas and Techniques from the World's Best Campaigns
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by
Mario Pricken
What makes an advertisement hard-hitting and memorable? Creative Advertising unravels the creative processes behind some of the most original and effective campaigns of recent years. Mario Pricken showcases over 200 examples of international advertising from a wide range of media including books and magazines, billboards, television, cinema and ...
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Exploring the Elements of Design
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by
Poppy Evans, Mark Thomas
With the same straightforward approach and dynamic examples that made the first edition so popular, this fully revised second edition of "Exploring The Elements of Design" again presents the very latest in graphic design concepts side by side with some of the best contemporary design work. Created by two leading designer-educators as a very ...
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Decoding Design: Understanding and Using Symbols in Visual Communication
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by
Maggie MacNab
We live in a complex world comprised of a handful of some very simple patterns. Patterns are made of basic shapes. These shapes have found their way into human design since the beginning of our time because they tell an eternal tale in a glimpse, and their structure instructs about our connection to the universe. Symbols are intuitive and ...
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History of Graphic Design
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by
Philip B Meggs
Critical acclaim for previous editions of A History of Graphic Design "I expect it to become a foundation and keystone of serious study ...it is a fortress work." -Communication Arts "[It] traces the role of the designer as a messenger of culture." -STA Journal "Now ...a hefty, yet concise, documentation of the entire field exists." -Print "It is ...
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The Big Book of Design Ideas
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by
David E Carter (Editor)
The Big Book of Design Ideas should become a major reference book on the shelves of designers worldwide. Well-known graphics editor David E. Carter personally chose all the pieces for this book with one thing in mind - will this help trigger new ideas for designers. This book is a wonderful collection of visual ideas form all over the world. ...
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Big Book of Color in Design
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by
David Carter
Now available in paperback, The Big Book of Colour in Design focuses on colour as a tool to create moods and symbolic images. The book is categorized into 30 different sections, such as "classy," "hot," "regal," or "corporate." Each section features current graphic design projects that fit into these moods. For the designer looking for fresh ideas ...
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Thinking Creatively: New Ways to Unlock Your Visual Imagination
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by
Robin Landa
Great visual communication is easy to recognize, but hard to achieve. Robin Landa makes this process easier for designers, defining visual communication and how it can generate design ideas with bold graphic impact. Over 250 full-colour images illustrate the techniques and exercises included in the book, giving designers ample inspiration to do ...
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Becoming a Graphic Designer: A Guide to Careers in Design
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by
Teresa Fernandes, Steven Heller
A revision of the bestselling visual guide to becoming a graphic designer "Becoming a Graphic Designer" provides a comprehensive survey of the graphic design market, including complete coverage of print and electronic media and the evolving digital design disciplines that offer today's most sought-after jobs. Featuring 65 interviews with today's ...
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Design Literacy: Understanding Graphic Design
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by
Steven Heller (Editor)
The book that turned designers on to reading is back, chock full of new stories about the graphic icons and idols of today's design culture. As witty and to the point as ever, the more than 125 thought pieces - 30 of them brand new - offer a vast taste of the aesthetic, political, historical, and personal issues that move today's global design ...
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Fingerprint: The Art of Using Hand-Made Elements in Graphic Design
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by
Chen Design Associates, Michael Mabry (Foreword by)
A new approach to design is gaining momentum as more and more designers seek to combine the power of the computer with the personal qualities of handmade elements. "Fingerprint" offers insight into this fusion of the digital and the hand-wrought, with dozens of examples of some of the best work in the industry, including design that includes hand ...
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Graphic Design: A Concise History
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by
Richard Hollis
The story of graphic design is one of the most exciting and most important in the history of 20th-century visual culture. Created to inform, identify and promote, graphic design has evolved from its roots in the development of printing to become a profession and a discipline in its own right. This authoritative documentary history begins with the ...
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Soak Wash Rinse Spin
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by
Steven Tolleson, Tolleson Design, Design Tolleson (Contributions by)
Steve Tolleson's approach to design might best be described as scientific: it involves relentless research in which every element of a project--down to its letterforms--is subject to rigorous study through almost imperceptible permutations. The end results of this process are designs that are meticulously executed, sometimes cerebral, but never ...
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Graphic Design Solutions, 2e
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by
Robin Landa
Demystifying the design process, this text outlines a step-by-step procedure readers should be able to apply with confidence to solve their own design or advertising problems. The author's detailed discussion of typography and 2-dimensional design - reinforced with opportunities to execute diverse applications such as logos, packaging and web ...
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Information Graphics and Visual Clues: Communication Information Through Graphic Design
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by
Ronnie Lipton
Certain visual images scream their message to us loud and clear: a stop sign, a skull and cross-bones, a handicapped parking sticker. The ability to take ideas and information and allow visuals that allow us to "read" them is perhaps the most basic and difficult skill of the graphic designer. This text argues that this way of seeing and creating ...
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The Big Book of New Design Ideas
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by
David E Carter
In this book each piece was selected based in its potential to trigger and idea in the mind of the reader. Look at the logo selection; you'll see alot of different techniques there. Suddenly, you'll see a logo that triggers an idea. That's pretty much how this book works. This is for anyone who usues the work of others to inspire their own.
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Advertising Art in the Art Deco Style
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by
Ted Menten (Editor), Theodore Menten (Editor)
363 ads, posters, trademarks and other commercial graphics -- 22 in full color -- that pictorially chronicle the rise of Art Deco in Europe and America. Artists include Kinger, Teague, Carlu, Lepape, Darcy, Brill.
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For Sale: Over 200 Innovative Solutions in Packaging Design
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by
John Foster
"For Sale" highlights 20 top firms with several spreads of work samples, along with a profile to capture their creative process and best advice. Profiles include noted packaging designers Sharon Werner, Haley Johnson, Wink, Sandstrom, Pearlfisher, Sub Pop, Martha Stewart Omnemedia, Starbucks, Hornall Anderson, Modern Dog, Mucca, Turner Duckworth, ...
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The Art of Tennis, 1874-1940: Timeless, Enchanting Illustrations and Narrative of Tennis' Formative Years
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by
Gary H Schwartz
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