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Guts: The Seven Laws of Business That Made Chrysler the World's Hottest Car Company
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by
Robert A Lutz
1. The Customer Is Not Always Right. 2. The Primary Purpose of Business Is Not "To Make Money". 3. When Everyone Else Is Doing It, DON'T!. 4. Too Much Quality Can Ruin You. 5. Financial Controls Are Bad 6. Disruptive People Are An Asset. 7. Teamwork Isn't Always Good. "Bob Lutz is one of America's most imaginative and most insightful business ...
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Chrysler
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by
Vincent Curcio
Here is a richly detailed account of one of the most important men in American automotive history, based on full access to both Chrysler Corporation and Chrysler family historical records. Chrysler emerges as a man who loved machines, an accomplished mechanic who also had highly developed managerial skills derived from half a lifetime on the ...
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Guts: 8 Laws of Business from One of the Most Innovative Business Leaders of Our Time
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by
Robert A Lutz
"Read it for no other reason than to learn Bob's Seven Immutable Laws of Business...This is vintage Bob - contrarian, thoughtful, and he's really fun to read." - "Forbes". In this edition of Bob Lutz's bestselling account of the business philosophy with which he revolutionized Chrysler and much of the automotive industry, Lutz reveals his unique ...
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Going for Broke: The Chrysler Story
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by
Michael Moritz
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Passion for Manufacturing
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by
Richard E Dauch
Real world advice from Dick Dauch u the man who engineered the manufacturing renaissance at Chrysler. Automotive authority Richard Dauch, best known for his contribution to ChryslerAs early-eighties resuscitation, just wrote a new book based on his 27 years of experience building cars. A Passion for Manufacturing is loaded with issues and ...
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Taken for a Ride: How Daimler-Benz Drove Off with Chrysler
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by
Bill Vlasic, Bradley A Stertz
Through profiles of key players and candid interviews, this business history documents the 1998 megamerger between Daimler-Benz and Chrysler and illuminates the clashes in management styles, personalities, and cultures that permeated this well-publicized power struggle.
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Tanks are mighty fine things
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by
Wesley Winans Stout
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Behind the Wheel at Chrysler: The Iacocca Legacy
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by
Doron P Levin
This is a portrait of both one of the largest corporations in the US and its business folk-hero leader. The author reveals many secrets about the rise of Lee Iacocca to head Chrysler and the legacy of his tenure.
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The Critical Path: Inventing an Automobile and Reinventing a Corporation
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by
Brock Yates
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New Deals
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by
Robert B Reich
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Iacocca Mngmt Technq
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by
Maynard M Gordon
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Bullets by the Billion
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by
Wesley W Stout
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Behind the Wheel at Chrysler
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by
Doron P Levin
This is a portrait of both one of the largest corporations in the US and its business folk-hero leader. The author reveals many secrets about the rise of Lee Iacocca to head Chrysler and the legacy of his tenure.
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Wheels on Fire: The Amazing Inside Story of the Daimler Chrysler Merger
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by
David Waller
This text tells the true story of the merger between two of the world's biggest car companies, which created a global giant, in 1998. Combining narrative with first-hand analysis, David Waller uses the example to present tangible lessons for managers involved in global business.
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The Iacocca Management Technique
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by
Maynard M Gordon
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Dodge Boats
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by
Anthony Mollica
Dodge Boats is a must-have for any boating enthusiast who wishes to take a spin back through a powerful boating era. In the antique powerboat world, Dodge ranks as one of the most prolific builders of all time. Inside, readers will find the dramatic story of how one of America's elite automobile families poured its heart, soul, and personal ...
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Modern Chrysler Concept Cars: The Designs That Saved the Company
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by
Matt Delorenzo
This fabulous, behind-the-scenes book explores more than a decade of creative Chrysler concepts, forward-thinking technologies, and the cars and trucks that emerged from them - Viper, Neon, Intrepid, Cirrus, Dodge Ram, Eagle Vision, PT Cruiser, and a full line of minivans. DeLorezo explains how these cars revived Chryslers image with Wall Street ...
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Going for Broke: Lee Iacocca's Battle to Save Chrysler
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by
Michael Moritz
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Complete History of the Chrystler Corp 19
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by
Richard M Langworth
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Chrysler
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by
Dennis Adler
In recent years, Chrysler has made waves with a series of dramatic new show cars, exciting production vehicles like the Prowler and Viper, and its mega-merger with German juggernaut Daimler-Benz. It is generally accepted that Chrysler is the most forward-thinking of the Big Three American automakers, yet the company also has a wonderfully ...
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Jurgen Schrempp and the Making of an Auto Dynasty: The Story of the Man Behind Daimler Chrysler
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by
Jurgen Grasslin, Jurgen Graesslin
This text takes a look at Jurgen Schrempp, the man who led Daimler-Benz through a painful, though successful turnaround, and who will become co-chairman of Daimler-Chrysler with Robert Eaton. It looks at the strategies and management style of a business mogul poised to be one of the central players in the global economy of the 21st century.
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Chrysler: The Life and Times of an American Automotive Genius
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by
Vincent Curcio
This biography of the automotive pioneer, beginning with his early years as a mechanic, examines his innovative designs for cars, chronicles his life as a wealthy man, and analyzes the business principles that led to his success. It also explores the history of his company, which provided steady employment to many Americans during the Great ...
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The Chrysler Heritage: A Photographic History
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by
Michael W R Davis
Founded in 1924 by one-time railroad mechanic Walter P. Chrysler, Chrysler the car actually preceded Chrysler the corporation. With roots entwined with several pioneering automakers and industries, Chrysler made it possible for Detroit to become the Motor City. Featured here in over 200 vintage photographs is the heritage of one of Detroit's most ...
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Riding the Roller Coaster: A History of the Chrysler Corporation
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by
Charles K Hyde
From the Chrysler Six of 1924, to the front-wheel-drive vehicles of the 70s and 80s, to the minivan, Chrysler boasts an impressive list of technological "firsts." But even though the company has catered well to a variety of consumers, it has come to the brink of financial ruin more than once in its seventy-five-year history. How Chrysler achieved ...
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Seventy Years of Chrysler
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by
George H. Dammann
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