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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly
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by
David Meerman Scott
This book is suitable for marketers. "The New Rules of Marketing and PR" shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step ...
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
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Dan Ariely
In the tradition of "Freakonomics" and "Blink," a behavioral economist argues that human behavior is often anything but rational--that thoughts are not random, but instead are systematic and predictable.
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Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!
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by
Mark Yarnell, Rene Reid Yarnell, M.A., Richard Poe (Foreword by)
This book offers practical survival tactics needed during that critical, first year in multilevel marketing, and beyond. Chapters include how to deal with rejection, how to recruit, how to avoid over-managing one's downline, having realistic expectations, remaining focused, staying enthusiastic, and conducting in-home meetings.
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The New Market Wizards: Conversations with America's Top Traders
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by
Jack D Schwager
Praise for THE NEW MARKET WIZARDS "Jack Schwager simply writes the best books about trading I've ever read. These interviews always give me a lot to think about. If you like learning about traders and trading, you'll find that reading this book is time well spent." -Richard Dennis, President, The Dennis Trading Group, Inc. "Jack Schwager's deep ...
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Zig Ziglar's Secrets of Closing the Sale
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Zig Ziglar
Zig Ziglar focuses on the art of persuasion in sale, and provides tips from successful salespeople.
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Marketing
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by
William M Pride, O C Ferrell
Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing's text and its ...
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International Marketing
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by
Philip R Cateora
A revised and updated edition with examples from European and Asian markets. New to this volume are discussions on standardization versus adaptation, emerging markets, green marketing, regional market groups like the EU and non-Western management structures.
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Internet Riches: The Simple Money-Making Secrets of Online Millionaires
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by
Scott Fox (Read by)
In this strategy-packed guide, top e-business consultant Scott Fox reveals the powerful but simple methods he and thousands of others have used to strike it rich on the Net. Exclusive interviews with 'mom and pop' entrepreneurs prove how easy it is to get started and build a million-dollar enterprise. "Internet Riches" also features an action plan ...
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The Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play
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by
Neil A Fiore, PH.D.
A unique, comprehensive program designed to overcome the causes of procrastination. Dr. Fiore's powerful techniques will help the reader get work done and enjoy free time.
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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
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by
Al Ries, Jack Trout
This marketing guide provides marketing executives with the tools and techniques they need to put forces to work on the side of their products. Each of the 22 laws is described in detail and backed up by numerous examples of what worked and what didn't in the international marketplace.
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Why We Buy: The Science of Shopping: Updated and Revised for the Internet, the Global Consumer, and Beyond
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by
Paco Underhill
Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture.
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Yes!: 50 Scientifically Proven Ways to Be Persuasive
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by
Noah J Goldstein, PhD, Steve J Martin, Robert B Cialdini, Ph.D.
Co-written by Professor Robert Cialdini, the world's most quoted expert on influence, "Yes!" presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that readers can apply immediately to become a more effective persuader.
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Marketing
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by
Dhruv Grewal, Michael Levy
It is clear that marketing has changed significantly in the past few decades. So much so that in 2004 and again in 2007, the American Marketing Association redefined the word 'marketing' itself. Grewal/Levy wrote the first 'Principles of Marketing' text from the ground up using the new definition and its value focus. In keeping with the value ...
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Basic Marketing: A Marketing Strategy Planning Approach
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by
William D Perreault, Jr.
Basic Marketing 17e builds on the foundation pillars of previous editions -- the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a ...
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Contemporary Marketing
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by
David L Kurtz
Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In ...
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Getting started in consulting
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by
Alan Weiss
Consulting is clearly one of today's most rapidly growing and changing fields, with total worldwide revenues expected to reach over USD100 billion in the year 2001. With more companies outsourcing many functions and a growing population of professionals pursuing the dream of self-employment, there is a great demand for information on how to start ...
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The Long Tail: Why the Future of Business Is Selling Less of More
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by
Chris Anderson
In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.
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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
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by
Geoffrey A Moore
Revised and updated, this new edition includes a special emphasis on the Internet, while showing readers how to market and sell high-tech products to mainstream customers.
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Marketing Management
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by
Philip Kotler
For undergraduate/graduate courses in Marketing Management. This classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; ...
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Principles of Marketing
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by
Philip Kotler, Ph.D.
For the principles of marketing course. The comprehensive, classic principles text that in its new edition incorporates a customer value framework to tie together marketing concepts for students. This book has a new customer-value, customer-relationships framework, and includes a completely revised chapter 1 that shows this framework from the very ...
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Diffusion of Innovations, 5th Edition
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by
Dr. Everett M Rogers
In an age of ever-increasing technological innovation, this renowned volume - which has sold more than 30,000 copies in each edition - is more important than ever. DIFFUSION OF INNOVATIONS lucidly explains how inventions are almost always perceived as uncertain or even risky. To overcome this, most people seek out others like themselves who ...
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Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
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by
Jay Conrad Levinson, Jeannie Levinson, Amy Levinson
Based on hundreds of solid ideas that really work, Levinsons philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, he offers a new arsenal of weaponry for small-business success in the next century.
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Consumer Behavior
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by
Wayne D Hoyer
Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical principle under review. The text also focuses on ...
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Starting an Online Business for Dummies
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by
Greg Holden
So you want to own your own business, be your own boss, set your own hours, and make real money. If you're comfortable with computers and have a marketable idea, service, or product, this guide will help you become an ontrepreneur (online entrepreneur). It covers everything you need to know to set up shop in cyberspace. You'll find out about using ...
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Social Media Marketing: An Hour a Day
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by
Dave Evans
If the idea of starting a social media marketing campaign overwhelms you, the author of "Social Media Marketing: An Hour a Day" will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social ...
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