A new product, a new service, a new company, a new division, a new anything--where there's a will, here's the way, with Kawasaki's essential steps to launching one's dreams.
It's the bestselling business plan guide on the market. Over 600,000 copies sold--now updated and revised! Everything you need to know to writie a fool-proof, perfectly formatted, knock-'em dead business plan. The Successful Business Plan includes a sample business plan, 99 worksheets to get you started, financial evaluation techniques even a ...
When a 12-year-old boy revs up his grandparents' old riding lawnmower, he quickly learns about the beauty of capitalism, in this latest novel by the acclaimed author of "The Legend of Bass Reeves" and "The Time Hackers."
A revised and updated edition with examples from European and Asian markets. New to this volume are discussions on standardization versus adaptation, emerging markets, green marketing, regional market groups like the EU and non-Western management structures.
In this strategy-packed guide, top e-business consultant Scott Fox reveals the powerful but simple methods he and thousands of others have used to strike it rich on the Net. Exclusive interviews with 'mom and pop' entrepreneurs prove how easy it is to get started and build a million-dollar enterprise. "Internet Riches" also features an action plan ...
Founders at Work: Stories of Startups' Early Days is a collection of interviews with founders of famous technology companies about what happened in the very earliest days. These people are celebrities now. What was it like when they were just a couple friends with an idea? Founders like Steve Wozniak (Apple), Caterina Fake (Flickr), Mitch Kapor ...
This book explains what every executive should know to manage the environmental challenges facing society and the business world. Based on the authors' rich experience with forward-thinking companies around the world, "Green to Gold" demonstrates how corporations create value by building environmental thinking into their overall business ...
This text extends students' knowledge of basic financial management concepts and provides insight into the complexity of the decisions faced by practising financial managers. One of the text's predominant strengths is its clarity and user friendliness. The new Chapter 2, 'A Review of Financial Tools', has the basics and notation of time of money, ...
You're not alone if the thought of running your own business has crossed your mind. Even if your vision of a small business differs from your neighbor's, you probably dream of being your own boss and of providing a needed service or creating a cool new product. But your very first small-business decision may be to admit that you're not ready for ...
Discover the latest theory, trusted research, real-world examples, and use of financial technology with the leading choice in corporate finance texts, Brigham/Houston's Fundamentals of Financial Management, Concise edition, Sixth Edition". As concise as it is easy to understand, this complete introduction to corporate finance puts you on the ...
International Financial Management provides a strong foundation for studentsa first encounter with the subject of international finance. As multinational corporations (MNCs) continue to expand their operations globally they must not only be properly managed to apply their comparative advantages in foreign countries, but must also manage their ...
The tenth edition of this best-selling introductory text features an up-to-date, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. Core topics highlighted within these areas include ethics and social responsibility, forms of business ownership, small business concerns, ...
"International Financial Management" combines the fundamental concepts of international finance with solid practical applications. This combination has made it the book of choice at a variety of institutions, including top business schools such as Wharton, Stanford, Northwestern, and INSEAD. Neither superficial nor overly theoretical, Eun and ...
You've come up with a brilliant idea for a brand-new product or service you "know" could make you rich. Or maybe you currently own a business that pays the bills, and your dream is to become a fabulous millionairre. But how? "How to Make Millions with Your Ideas" has all the answers. This book is packed with the true stories and proven advice of ...
Peter Drucker's classic book on innovation and entrepreneurship This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Superbly practical, "Innovation and Entrepreneurship" explains what ...
This text remains the only text in the market that presents a balance of financial theory and applications. The authors maintain the same four goals as with the first edition: helping learners to make good financial decisions, providing a solid text for the introductory MBA course, motivating learners by demonstrating finance is relevant and ...
Collins, author of GOOD TO GREAT, examines 18 companies and deduces what makes these choices "visionary", or what keeps some of them at the forefront of their respective sectors. BUILT TO LAST looks at a range of companies, from Disney to GM, contrasting their business models and strategies, showing how, in two similar companies, one succeeds ...
For undergraduate/graduate/MBA-level courses in Business Data Communications, Introduction to Data Communications, Telecommunications, and Introduction to Networking. Using a unique modular approach, this cutting-edge introduction to data communications features 11 core chapters of essential material, 6 advanced modules, and a Companion Website ...
For courses in Entrepreneurship, Small Business Management, How to Start your own business courses in continueing education. Written by an award-winning expert, Entrepreneurship: Starting and Operating A Small Business, First Edition, demystifies the process of starting a business by presenting difficult economic, financial and business concepts ...
An analysis of the invasion of our personal lives by logo-promoting, powerful corporations combines muckraking journalism with contemporary memoir to discuss current consumer culture.
Most corporations hand out bonus checks for the holidays. Automobile manufacturer Wolfe Industries, on the other hand, passes out drama - and plenty of it. Zane's latest sizzler follows the sexual adventures of lust-struck employees through a carnival of corporate carnality. Anastasia spends her nights in the secret penthouse maintained by company ...
Whether you're a novice or a seasoned retail entrepreneur, "Retail Business Kit For Dummies" shows you how to start and run your business in today's retail marketplace - from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. In ...
For junior/senior level undergraduate/graduate courses in Anthropology of Business, International Business, Applied Anthropology, International Marketing, and International Management. This is only book that demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. The text ...
Edward Deravenel is finally the king of his company. Hes the man who sought and won a business empire. Now its 1918, the war is over, an influenza epidemic is sweeping England, and Edward has a family and a business to protect. He must make his way between his loyal brother Richard and his treacherous younger brother George.
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Good to Great: Why Some Companies Make the Leap...and Others Don't