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1	The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly more books like this by David Meerman Scott add to wishlist This book is suitable for marketers. "The New Rules of Marketing and PR" shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step ... see all copies from $9.88! new only from $10.02! \| SVS
2	Never Eat Alone: And Other Secrets to Success, One Relationship at a Time more books like this by Keith Ferrazzi, Tahl Raz add to wishlist YaYa CEO Ferrazzi works with "Inc." writer Raz to explain the guiding principles he has mastered over a lifetime of reaching out to explain what it takes to build the kind of lasting, mutually beneficial relationships that lead to professional and personal success. see all copies from $11.90! new only from $13.22! \| signed copies \| first editions \| SVS
3	Practice of public relations more books like this by Fraser P. Seitel add to wishlist For courses in Introduction to Public Relations and Public Relations Practice, offered by Departments of Communication Studies, Journalism or Marketing. The Practice of Public Relations leads the reader through the evolution of the practice, the preparation and process necessary to reach a variety of "publics" and, most importantly, how to ... see all copies from $1.99! new only from $1.99! \| first editions \| SVS
4	Public Relations: A Values-Driven Approach more books like this by David Guth add to wishlist Public Relations: A Values-Driven Approach, Cases Edition,adds 24 timely and exciting cases to the authors' successful introductory book, engaging the reader in the practice of public relations. Maintaining the intriguing and effective features of Public Relations: A Values-Driven Approach, the Cases Edition offers case studies with discussion ... see all copies from $1.99! new only from $11.20! \| first editions \| SVS
5	Public Relations: Strategies & Tactics more books like this by Dennis L Wilcox add to wishlist Designed to give your students the extra support they need to succeed in your classroom, our Study Edition of Wilcox's Public Relations: Strategies and Tactics offers perforated chapter practice tests at the end of the textbook, an optional Practice Test Solutions Manual, and an Instructor's Testing Manual with solutions to the practice tests. ... see all copies from $1.99! new only from $1.99! \| first editions \| SVS
6	Public Relations Writing: The Essentials of Style and Format more books like this by Thomas H Bivins add to wishlist This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing - including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give ... see all copies from $1.99! new only from $4.26! \| SVS
7	Public Relations Writing and Media Techniques more books like this by Dennis Wilcox add to wishlist The Fourth Edition of Public Relations Writing & Media Techniques is the most comprehensive and up-to-date PR writing text available. The text thoroughly integrates new communication technologies-the Internet, World Wide Web, Webcasting, etc.-and shows students the many techniques on the horizon and currently in use to reach a variety of audiences ... see all copies from $1.99! new only from $24.28! \| SVS
8	Effective public relations more books like this by Scott M. Cutlip, Allen H. Center add to wishlist Intended as the primary textbook for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs. Effective Public Relations has defined public relations theory and practice, schooled its practitioners, and served as a reference for those in the ... see all copies from $1.99! new only from $31.49! \| first editions
9	PR!: A Social History of Spin more books like this by Stuart Ewen add to wishlist The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labor, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny ... see all copies from $3.00! new only from $6.62! \| SVS
10	Broken Windows, Broken Business: How the Smallest Remedies Reap the Biggest Rewards more books like this by Michael Levine add to wishlist In BROKEN WINDOWS, BROKEN BUSINESS, consultant Michael Levine borrows from the successful anti-crime strategy associated with NYC's Mayor Giuliani--if a window is broken, fix it quickly, or other lawbreakers, seeing that window, will commit more crime--and applies it to management and customer service. Levine's examples prove that, in business, ... see all copies from $1.99! new only from $2.26! \| first editions \| SVS
11 view cover	Strategic Planning for Public Relations more books like this by Ronald D Smith add to wishlist This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. ... see all copies from $4.26! new only from $5.78! \| first editions \| SVS
12 view cover	Human Relations: Interpersonal Job-Oriented Skills more books like this by Andrew J DuBrin add to wishlist For undergraduate courses in Human Relations, Applied Psychology, Human Relations in the Workplace, Career Development; also appropriate for a course in Interpersonal Skills Training. Accomplished author and national speaker, Andrew DuBrin brings his expertise of Human Relations and Business Psychology to this ninth edition. Today's work ... see all copies from $1.99! new only from $2.62! \| first editions \| SVS
13 view cover	Public Relations Cases more books like this by Jerry A Hendrix add to wishlist The fifth edition continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text helps students to evaluate case studies and understand why select cases had the effect they did. Part One of this text begins with an overview ... see all copies from $1.99! new only from $11.99! \| first editions \| SVS
14 view cover	Public Relations Practices: Managerial Case Studies and Problems more books like this by Allen H Center add to wishlist A casebook for undergraduate/ graduate-level courses in Introductory Public Relations, Public Relations Management, Public Relations Campaigns, Cases & Problems, and Business Communications. Written by two of the most respected and honored individuals in the field, this definitive casebook of real-life public relations situations is designed to ... see all copies from $1.99! new only from $10.37! \| first editions \| SVS
15 view cover	This is PR: The Realities of Public Relations more books like this by Doug Newsom add to wishlist This book should be of interest to students taking courses in public relations in departments of business and management. see all copies from $1.99! new only from $1.99! \| first editions \| SVS
16 view cover	Your Call Is (Not That) Important to Us: Customer Service and What It Reveals about Our World and Our Lives more books like this by Emily Yellin add to wishlist Yellin offers a lively narrative exploration of the very human stories behind the often inhuman face of call-center customer service--and why customer service doesn't have to be this bad. see all copies from $1.99! new only from $1.99! \| signed copies \| first editions \| SVS
17 view cover	Public Relations Writing: Form & Style more books like this by Doug Newsom add to wishlist This book should be of interest to courses in public relations writing, public relations methods, or publicity/promotion. see all copies from $1.99! new only from $7.51! \| first editions \| SVS
18 view cover	How to Work a Room: The Ultimate Guide to Savvy Socializing in Person and Online more books like this by Susan RoAne add to wishlist Whether it's a cocktail party or a business function, having the confidence and know-how to meet new people can make all the difference to your business and personal advancement. Management consultant Susan RoAne offers key secrets to perfecting social skills in this book. see all copies from $1.99! new only from $1.99! \| first editions
19 view cover	Public Relations Writing: Principles in Practice more books like this by Dr. Donald Treadwell, Dr. Jill B Treadwell add to wishlist 'Public Relations Writing is currently the best public relations writing text available. The authors offer a no nonsense approach to teaching public relations writing. The text has great explanations of how to write an assortment of public relations documents and includes examples of each. Treadwell and Treadwell also spend time dealing with the ... see all copies from $2.90! new only from $24.25! \| SVS
20 view cover	Public Relations for Dummies more books like this by Eric Yaverbaum, Robert Bly, Ilise Benun add to wishlist This work deals with the proven techniques that maximize media exposure for your business. A seasoned PR pro shows you how to get people talking. When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on ... see all copies from $3.59! new only from $4.63! \| SVS
21 view cover	Media Writer's Handbook: A Guide to Common Writing and Editing Problems more books like this by George T Arnold add to wishlist Appropriate for media writing courses as either a primary or supplemental text, "Media Writer's Handbook" is a primer for anyone who really wants to understand the grammatical and stylistic elements of good writing. "Media Writer's Handbook" is a teaching tool in the classroom and becomes a resource book that students and professionals can place ... see all copies from $1.99! new only from $6.50!
22 view cover	Public Relations: The Profession and the Practice more books like this by Dan Lattimore add to wishlist Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by a unique, free DVD with video interviews of leaders in the public relations field, the text presents and explains in a personal, jargon-free style the fundamental tools of public ... see all copies from $3.00! new only from $91.20!
23 view cover	Cutlip & Center's Effective Public Relations more books like this by Glen M Broom add to wishlist For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. In the new edition, Glen Broom continues the work of Cutlip and Center by providing the most up-to-date reference for students. see all copies from $81.38! new only from $83.37! \| SVS
24	Strategic program planning for effective public relations campaigns more books like this by Laurie J Wilson add to wishlist see all copies from $3.17! new only from $19.99!
25 view cover	Damage Control: Why Everything You Know about Crisis Management Is Wrong more books like this by Eric Dezenhall, John Weber add to wishlist Two masters of crisis management assert that much of the conventional wisdom about damage control is self-serving, self-congratulatory, self-deceiving--and flat out wrong. Here, they reveal what works, what doesn't, and how to survive a career-threatening situation. see all copies from $2.00! new only from $8.15! \| first editions

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