Who Is Talking About You? Master the art of word of mouth marketing with this fun, practical, hands-on guide. Foreword by Seth Godin and Afterword by Guy Kawaski. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through ...
Cold calling is a critical skill for those in sales. This text aims to provide information for those wishing to improve their skills and improve their selling power.
Taking a systems and relationships approach, this text explores e-business marketing. It addresses the basic principles that underlie marketing and how e-business marketing techniques will fundamentally change the traditional marketing process. Marketing and management instructors are faced with preparing students for a career in a rapidly ...
Schiffman is back with a complete revision of his all-star "Stephan Schiffman's Telesales"--updated and improved for the new millennium. From getting started to the five ways to increase income, to defining a prospect, to closing a sale, the guru of sales teaches how to transform the telesales process.
Your company's reputation is on the line - literally. Make good phone skills a standard throughout your organization with this practical guide to the basics.
For individual professionals or small business owners, here is a step-by-step program for using the phone to generate sales leads, qualify prospects, follow up, close sales, service accounts, get repeat orders, and ensure profitable returns.
The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications, this groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax as well as via e-mail and the Internet. "This book is ...
This is the only book available today that provides a very readable, step-by-step guide for managing an incoming call center. The book combines theory with practical advice and is filled with over 100 charts and graphs, several case studies and an extensive glossary and index. Readers will learn how to: achieve service level with quality in an era ...
Need to know how to buy a phone switch for your call center? How to measure the productivity of agents? And, how to choose from two cities that both want your center? No problem. "The Call Center Handbook" is a complete guide to starting, running, and improving your call center. Establish and operate an efficient call center with this ...
What would happen if you put a half-million-dollar computer, a $200,000 Rolls Royce, and a $10,000 Salvador Dali work of art together? You'd be looking at three very pricey items that can be sold by telephone with the techniques developed by international telemarketing expert Dr. Gary S. Goodman.
Whether you're a customer service rep, salesperson, secretary, receptionist, telemarketer, or just anyone who conducts business over the phone, you'll find literally hundreds of tips for making and placing calls -- techniques for using your time on the phone more effectively to find new customers and to continually serve your current customers ...
Effective, affordable, low-risk online marketing techniques for small business owners Most small businesses are not taking advantage of the powerful and inexpensive Internet-based marketing tools and techniques that are available to them. These tools and techniques can mean the difference between a viable business and closing up shop. But most of ...
Maximize your effectiveness over the phone Here is a proven, detailed selling system with all the techniques needed to grab the listener's attention over the phone-and avoid that awful click in the ear. Readers will discover how to determine product benefits and use this knowledge to sell. They'll also find methods for identifying potential ...
If the idea of starting an email marketing campaign overwhelms you, the authors of "Email Marketing: An Hour a Day" will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. This title provides case studies, step-by-step guides, checklists, quizzes and hands-on tutorials ...
Researchers estimate that by 2008 e-mail marketing revenues will surpass 1.8 billion dollars annually. If you are interested in learning hundreds of hints, strategies, and secrets on how to implement effective e-mail marketing campaigns and ultimately earn enormous profits, then this book is for you.
The business world is a competitive market and big businesses make extremely large amounts of money. So how can you as an entrepreneur and small business person compete with this . . . ? . . . with Niche Marketing of course! As an entrepreneur and small business owner, you have the ability to find a perfect niche market that the large businesses ...
Most salespeople spend half their working lives on the phone. This comprehensive guide helps them maximize that time for two key results - dramatically higher sales and stronger customer relationships - regardless of the product or service being sold. Linda Richardson, a pioneer in consultative selling, demonstrates how to use the phone to ...
This is a results-orientated handbook which aims to impart successful phone presentation skills and telesales techniques. It argues that selling in person and selling on the phone are not the same thing, a unique set of methods and techniques work best on the phone, and they are detailed here.
This guide contains proven tips and techniques for successfully employing the "cold call" in the selling cycle, giving readers the competitive edge they need for achieving big profits. The book is filled with ideas for increasing success, ideas that have worked for the author time after time. It outlines a step-by-step approach to developing a ...
Oriented toward small and medium-sized companies, this book places telemarketing in the context of space advertising, direct marketing, radio and television as a component of a marketing mix. Working chapters include how to identify markets (list sources, new prospects, existing customer profile); creating a telemarketing environment (room layout, ...
The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. The problem, says internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee, is that marketing has not kept pace with the markets. In today's world, customers are scarce - not ...
This innovative and exciting first edition combines the traditional proven marketing process of situation analysis, marketing planning and marketing implementation to introduce the enhanced speed, accuracy, and targetability of electronic marketing resources. This is the ideal guide for the marketing student to understand and integrate electronic ...
In "Telephone Tips That Sell!," Art Sobczak gives you proven, time-tested, real world, common sense techniques for using the phone in all parts of the sales process. Every salesperson uses the phone . . . whether it be to prospect, service, manage accounts, or handle the entire sales process -- this book helps you to do it easier, more ...
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