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Advertising Promotion, and Other Aspects of Integrated Marketing Communications
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Terence A Shimp
The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization ...
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Web Marketing for Dummies
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by
Jan Zimmerman
Just because you're launching a Web site for your product or service doesn't automatically mean you'll rake in big money. Billions of Web sites are competing for consumers' attention, and if you're new to online sales, it may be a little daunting. "Web Marketing for Dummies" provides the know how for creating a solid Web marketing plan, from ...
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Build It Big: 101 Insider Secrets from Top Direct Selling Experts
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Direct Selling Women's Alliance
The Direct Selling Womens Alliance connects readers to experts who have achieved unparalleled success in the direct selling profession. The innovative insights and action steps show readers how to manage and grow their own business, find more customers, juggle the demands of owning their own business, and lead their team to success.
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The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark.
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by
Dan S Kennedy
More than 5 million businesses have profited from this unique step-by-step marketing system. "The Ultimate Marketing Plan, 3rd Edition" shows readers how to put together the most promotable message possible for any product or service. Filled with practical, no-nonsense ideas that help readers position their product, build buzz and make money, this ...
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Be a Recruiting Superstar: The Fast Track to Network Marketing Millions
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by
Mary Christensen
Network marketing - also known as direct selling and multi-level marketing - has turned millions of people into successful business owners. But to truly reach their earning potential, network marketers need to successfully grow their business by recruiting the right people. Written by a true network marketing superstar who personally signed over ...
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Being Direct: Making Advertising Pay
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by
Lester Wunderman
Being Direct describes in vivid detail Leste r Wunderman''s discovery of the revolutionary advertising age ncy. It is essential reading for any business owner today lo oking for advertising stratgies that work. '
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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
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by
Terence A Shimp
The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. ...
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Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words
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by
Joe Vitale
Discover the secrets of written persuasion! 'The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to ...
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No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
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by
Dan S Kennedy
Radical secrets of direct marketing players Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today's top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy can take you there. Dan and his elite team of ...
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Sold!: Direct Marketing for Real Estate Pro
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by
Lois K Geller
The "Diva of Direct Marketing" shows and tells real estate professionals how this vital tool can lead to more 'Sold!' signs in their careers
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Successful Direct Marketing Methods: Interactive, Database, and Customer-Based Marketing for Digital Age
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by
Bob Stone, Ron Jacobs, Johna A Greco, Jr. (Foreword by)
For decades, "Successful Direct Marketing Methods" has helped marketers around the world understand and implement complex direct marketing tools and techniques. Now, world-renowned direct marketing experts Bob Stone and Ron Jacobs have completely updated and expanded this classic, bestselling resource.
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The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy
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by
David Shepard Associates, David Associates Shepard
Dramatically increase your sales with techniques to gather, store, and use customer information. Good customers are too valuable - and hard to find - for you to risk losing them. especially by being passive, indifferent, or indistinguishable from your competitors. "The New Direct Marketing, Third Edition", shows you how to combine database ...
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Make a Fortune Promoting Other People's Stuff Online: How Affiliate Marketing Can Make You Rich
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by
Rosalind Gardner
This is the most comprehensive guide to treating affiliate marketing as a hard-core business. Written by a highly successful affiliate marketer, "Make a Fortune Promoting Other People's Stuff Online" is the definitive guide to planning, implementing, and managing a successful affiliate business on the Web. Rosalind Gardner reveals pearls of wisdom ...
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Successful direct marketing methods
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by
Bob Stone
This edition takes the reader step-by-step through the entire direct marketing process. All media are covered including the traditional areas of print, broadcast, co-op and telemarketing, as well as electronic media.
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Direct Marketing: Strategy, Planning, Execution
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by
Edward L Nash
'Practical know-how...' 'Somehow Ed Nash has managed to stay in the forefront of Direct Marketing developments. Given the magnitude of recent changes, that's not easy! This worthwhile book is up-to-date and readable as well. It remains an excellent source of practical know-how' - H. Robert Wientzen, President, Direct Marketing Association. ...
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Your Internet Cash Machine: The Insiders' Guide to Making Big Money, Fast!
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by
Joe Vitale, Jillian Coleman Wheeler
"Your Internet Cash Machine" takes you by the hand and leads you through the entire process of building a successful Internet business. It walks you through the process of selecting a niche based on your interests and desires, building a site, and managing your business. Covering important topics like marketing and attracting traffic and packed ...
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Business-To-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales
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by
Robert W Bly
"'Good Business-to-Business Direct Marketing is no accident. The second edition of Bob Bly's book helps direct marketers of all experience levels eliminate guesswork. This book belongs on the bookshelf of every direct marketer. Unlike other books, you'll be going back to this one so often it will never gather dust. Cookbooks are helpful, but the ...
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Empire of Freedom: The Amway Story
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by
James W Robinson, Richard L Lesher (Foreword by)
The story of the founders of Amway, Van Andel and Rich De Voss, is an incredible one. For decades they have been bringing "The American Way" to the whole world, expounding their free-enterprise gospel to 65 countries around the globe. Their efforts have made Amway one of the world's largest direct sales organizations, with sales in the $6 billion ...
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Direct Marketing Management
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by
Mary L Roberts, Paul D Berger
Written by a marketer/decision scientist team, this text explores all aspects of the discipline of direct marketing management - with a focus throughout on the best state-of-the-art practices and supporting research and theory.
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The Power to Get in
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by
Michael A Boylan, David McNally (Foreword by)
Explains how anyone with something to present, in the office or everyday life, can identify who needs to get the message or information and how to get past personnel, executive secretaries, or other bureaucratic devices in the way.
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Successful Direct Marketing Methods, Seventh Edition
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by
Bob Stone, Ron Jacobs, H Robert Wientzen (Foreword by)
This is the first book written on direct marketing, which is still the one that all the others are measured against. -0 Jim Kobs, Chairman and CEO, Kobs Gregory Passavant.
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The Six-Figure Speaker: Formula for a Six-Figure Income as a Professional Speaker
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by
Cathleen Fillmore
"The Six-Figure Speaker" shows professional speakers a variety of ways to earn a high six figure income doing what they love to do. Cathleen Fillmore openly shares what she's learned operating a bureau and working with individual speakers over the years. She's also interviewed some of the world's top paid speakers and discovered that not one has ...
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How to Write Sales Letters That Sell
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by
Drayton Bird
The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes ...
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Growing for Market: A Guide to Producing and Marketing Vegetables, Fruit, Honey, Herbs, Beef, Cheese, Mushrooms, Wine, Woolen Goods, and M
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by
Roger B. Yepsen
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Buzzmarketing: Get People to Talk about Your Stuff
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by
Mark Hughes
In this breakthrough book, Hughes offers a practical guide to the art of successful buzz marketing. He draws on real-world examples of companies that got people to talk about their stuff--from Miller Lite during the "Tastes Great-Less Filling" era to "American Idol's" stunning use of buzz to become a global phenomenon to current companies that ...
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