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1	The Tipping Point: How Little Things Can Make a Big Difference more books like this by Malcolm Gladwell (Read by) add to wishlist "The Tipping Point" is the biography of an idea, and the idea is quite simple: that many of the problems we face - from murder to teenage delinquency to traffic jams - behave like epidemics. They aren't linear phenomena in the sense that they steadily and predictably change according to the level of effort brought to bear against them. They are ... see all copies from $4.11! new only from $7.99! \| signed copies \| first editions \| SVS
2	Principles of Marketing more books like this by Philip Kotler, Ph.D. add to wishlist For the principles of marketing course. The comprehensive, classic principles text that in its new edition incorporates a customer value framework to tie together marketing concepts for students. This book has a new customer-value, customer-relationships framework, and includes a completely revised chapter 1 that shows this framework from the very ... see all copies from $1.99! new only from $4.40! \| first editions \| SVS
3	Marketing Management more books like this by Philip Kotler add to wishlist For undergraduate/graduate courses in Marketing Management. This classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; ... see all copies from $1.99! new only from $9.96! \| first editions \| SVS
4	Predictably Irrational: The Hidden Forces That Shape Our Decisions more books like this by Dan Ariely add to wishlist In the tradition of "Freakonomics" and "Blink," a behavioral economist argues that human behavior is often anything but rational--that thoughts are not random, but instead are systematic and predictable. see all copies from $8.36! new only from $10.53! \| first editions \| SVS
5	Marketing: An Introduction more books like this by Gary Armstrong add to wishlist The goal of the first European edition of Marketing: An Introduction has been to retain the great strengths of the US original amongst which are its clarity, coherency and authority whilst adding European orientated material in order to create an even more effective text from which to learn about and teach marketing in a European context. Most ... see all copies from $1.99! new only from $7.95! \| first editions \| SVS
6	The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly more books like this by David Meerman Scott add to wishlist This book is suitable for marketers. "The New Rules of Marketing and PR" shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step ... see all copies from $9.93! new only from $9.93! \| SVS
7	Marketing: Real People, Real Choices more books like this by Michael R Solomon, Elnora W Stuart add to wishlist No other book brings students closer to doing real marketing. Students experience real marketing three key ways in the text: through Real People/Real Choices segments, entrepreneurial-focused Spotlight boxes, and end-of-part cases based on a real start-up company. The extensive supplement package, including the "Living Laboratory" website, ... see all copies from $1.99! new only from $6.23! \| first editions \| SVS
8	Selling the Invisible: A Field Guide to Modern Marketing more books like this by Harry Beckwith add to wishlist Many companies who claim to be selling products are really selling services. What used to be a product-driven economy is now replete with services. But unlike products, you can't touch services, hear or see them. Services are mainly just promises that somebody will do something. They are invisible. So how do you sell, develop and make them grow? ... see all copies from $1.99! new only from $2.24! \| signed copies \| first editions \| SVS
9	Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams! more books like this by Mark Yarnell, Rene Reid Yarnell, M.A., Richard Poe (Foreword by) add to wishlist This book offers practical survival tactics needed during that critical, first year in multilevel marketing, and beyond. Chapters include how to deal with rejection, how to recruit, how to avoid over-managing one's downline, having realistic expectations, remaining focused, staying enthusiastic, and conducting in-home meetings. see all copies from $6.93! new only from $9.93! \| SVS
10	Framework for Marketing Management more books like this by Philip Kotler add to wishlist For courses in Marketing Management and Marketing Strategy appropriate for undergraduate and graduate courses. A Framework for Marketing Management has taken the basics from Kotler's successful Marketing Management text and synthesized it into a concise, power-packed version, without excess clutter. It includes all the elements of a successful ... see all copies from $1.99! new only from $20.57! \| first editions \| SVS
11 view cover	How to Become a Rainmaker: The Rules for Getting and Keeping Customers and CL more books like this by Jeffrey J Fox (Read by) add to wishlist Fox, author of HOW TO BECOME CEO, offers up 50 short pieces designed to help increase sales by creating a more effective sales force. HOW TO BECOME A RAINMAKER walks readers through these commandments, ending with a case study of one salesman's journey. see all copies from $1.99! new only from $4.97! \| signed copies \| first editions \| SVS
12 view cover	Marketing more books like this by Dhruv Grewal, Michael Levy add to wishlist It is clear that marketing has changed significantly in the past few decades. So much so that in 2004 and again in 2007, the American Marketing Association redefined the word 'marketing' itself. Grewal/Levy wrote the first 'Principles of Marketing' text from the ground up using the new definition and its value focus. In keeping with the value ... see all copies from $24.13! new only from $48.53! \| first editions \| SVS
13 view cover	Yes!: 50 Scientifically Proven Ways to Be Persuasive more books like this by Noah J Goldstein, PhD, Steve J Martin, Robert B Cialdini, Ph.D. add to wishlist Co-written by Professor Robert Cialdini, the world's most quoted expert on influence, "Yes!" presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that readers can apply immediately to become a more effective persuader. see all copies from $14.73! new only from $14.73! \| SVS
14 view cover	Strategic Market Management more books like this by David A Aaker add to wishlist 'Unquestionably the most comprehensive treatment available on the subject, I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike' - Robert L. Joss, Dean of the Graduate School of Business, Stanford University. Create successful strategies for today's dynamic business environment. It isn't ... see all copies from $1.99! new only from $9.50! \| first editions \| SVS
15 view cover	The New Market Wizards: Conversations with America's Top Traders more books like this by Jack D Schwager add to wishlist Praise for THE NEW MARKET WIZARDS "Jack Schwager simply writes the best books about trading I've ever read. These interviews always give me a lot to think about. If you like learning about traders and trading, you'll find that reading this book is time well spent." -Richard Dennis, President, The Dennis Trading Group, Inc. "Jack Schwager's deep ... see all copies from $1.99! new only from $5.45! \| signed copies \| first editions \| SVS
16 view cover	The Ten Faces of Innovation: Ideo's Strategies for Beating the Devil's Advocate & Driving Creativity Throughout Your Organization more books like this by Tom Kelley, Jonathan Littman add to wishlist Filled with engaging stories of how companies like Kraft, Intel, Safeway and the Mayo Clinic have incorporated IDEOUs thinking to transform the customer experience, this book is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal. see all copies from $10.81! new only from $10.81! \| first editions \| SVS
17 view cover	Social Media Marketing: An Hour a Day more books like this by Dave Evans add to wishlist If the idea of starting a social media marketing campaign overwhelms you, the author of "Social Media Marketing: An Hour a Day" will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social ... see all copies from $13.65! new only from $15.91! \| SVS
18 view cover	Purple Cow: Transform Your Business by Being Remarkable more books like this by Seth Godin add to wishlist In "Purple Cow, "Godin urges business people to put a Purple Cow into everything they build, and everything they do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place. see all copies from $4.90! new only from $7.97! \| first editions \| SVS
19 view cover	The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand more books like this by Al Ries, Laura Ries add to wishlist Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu see all copies from $1.99! new only from $8.95! \| first editions \| SVS
20 view cover	Consumer Behavior more books like this by Leon G Schiffman add to wishlist This text uses a marketing segmentation approach to convey the essence of consumer behaviour and to connect psychological, sociocultural and decision-making aspects of consumer behaviour. The authors explain in an integrated fashion what consumer behaviour variables are, types and importance of consumer research and problems in performing research ... see all copies from $1.99! new only from $9.95! \| first editions \| SVS
21 view cover	Mktg 2 more books like this by Charles W Lamb, Joseph F Hair, Jr., Carl McDaniel add to wishlist MKTG 2 delivers exactly what today's students need a and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand how we might improve upon a winner. The result is MKTG 2. New examples, a more open page design, ... see all copies from $4.78! new only from $15.90! \| SVS
22 view cover	International Marketing more books like this by Philip R Cateora add to wishlist A revised and updated edition with examples from European and Asian markets. New to this volume are discussions on standardization versus adaptation, emerging markets, green marketing, regional market groups like the EU and non-Western management structures. see all copies from $1.99! new only from $9.95! \| first editions \| SVS
23 view cover	Marketing more books like this by Roger A Kerin add to wishlist Marketing, Ninth Edition continues to be a market-leading text. The texts consistent emphasis on leading-edge content and a student-oriented approach, along with the outstanding supplements package, will ensure continued success. The book and package will appeal to and meet the needs of a wide spectrum of customers from the professor who relies ... see all copies from $1.99! new only from $6.95!
24 view cover	Marketing more books like this by William M Pride, O C Ferrell add to wishlist Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing's text and its ... see all copies from $1.99! new only from $33.30! \| first editions \| SVS
25 view cover	Retailing Management more books like this by Michael Levy add to wishlist "Retailing Management" by Levy and Weitz is the best-selling textbook in the retailing market. Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and ... see all copies from $1.99! new only from $2.97! \| signed copies \| first editions \| SVS

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	Blink: The Power of Thinking Without Thinking by Malcolm Gladwell see all from $2.27! new only from $8.82!
	Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D Levitt, Stephen J Dubner see all from $1.99! new only from $8.41!
	Market Wizards: Interviews with Top Traders by Jack D Schwager see all from $1.99! new only from $4.34!
	How to Win Friends & Influence People by Dale Carnegie see all from $1.99! new only from $3.85!
	Permission Marketing: Turning Strangers Into Friends and Friends Into Customers by Seth Godin (Read by) see all from $2.86! new only from $6.54!
	The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two by Al Ries, Jack Trout see all from $4.59! new only from $9.43!