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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly
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by
David Meerman Scott
This book is suitable for marketers. "The New Rules of Marketing and PR" shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step ...
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
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by
Dan Ariely
In the tradition of "Freakonomics" and "Blink," a behavioral economist argues that human behavior is often anything but rational--that thoughts are not random, but instead are systematic and predictable.
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Basic Marketing: A Marketing Strategy Planning Approach
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by
William D Perreault, Jr.
Basic Marketing 17e builds on the foundation pillars of previous editions the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a ...
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Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!
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by
Mark Yarnell, Rene Reid Yarnell, M.A., Richard Poe (Foreword by)
This book offers practical survival tactics needed during that critical, first year in multilevel marketing, and beyond. Chapters include how to deal with rejection, how to recruit, how to avoid over-managing one's downline, having realistic expectations, remaining focused, staying enthusiastic, and conducting in-home meetings.
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The New Market Wizards: Conversations with America's Top Traders
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by
Jack D Schwager
Praise for THE NEW MARKET WIZARDS "Jack Schwager simply writes the best books about trading I've ever read. These interviews always give me a lot to think about. If you like learning about traders and trading, you'll find that reading this book is time well spent." -Richard Dennis, President, The Dennis Trading Group, Inc. "Jack Schwager's deep ...
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Zig Ziglar's Secrets of Closing the Sale
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by
Zig Ziglar
Zig Ziglar focuses on the art of persuasion in sale, and provides tips from successful salespeople.
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The Social Media Bible: Tactics, Tools, and Strategies for Business Success
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by
Lon Safko, David Brake
This is the ultimate comprehensive social media reference book for any business looking to transform its marketing and operational strategies. Realizing that social media is dramatically impacting businesses, customers, and everyone connected to them, the authors of "The Social Media Bible" have consulted with leading social media experts from ...
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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
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by
Al Ries, Laura Ries
Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu
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Marketing
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by
William M Pride, O C Ferrell
Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing's text and its ...
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International Marketing
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by
Philip R Cateora
A revised and updated edition with examples from European and Asian markets. New to this volume are discussions on standardization versus adaptation, emerging markets, green marketing, regional market groups like the EU and non-Western management structures.
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Internet Riches: The Simple Money-Making Secrets of Online Millionaires
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by
Scott Fox (Read by)
In this strategy-packed guide, top e-business consultant Scott Fox reveals the powerful but simple methods he and thousands of others have used to strike it rich on the Net. Exclusive interviews with 'mom and pop' entrepreneurs prove how easy it is to get started and build a million-dollar enterprise. "Internet Riches" also features an action plan ...
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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
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by
Al Ries, Jack Trout
This marketing guide provides marketing executives with the tools and techniques they need to put forces to work on the side of their products. Each of the 22 laws is described in detail and backed up by numerous examples of what worked and what didn't in the international marketplace.
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The S.P.I.N. Selling Fieldbook: Practical Tools, Methods, Exercises and Resources
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by
Neil Rackham
Put into practice today's winning strategy for achieving success in high-end sales! "The SPIN Selling Fieldbook" is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-half of all Fortune 500 companies to train their sales forces, and here's the interactive, hands ...
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The Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play
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by
Neil A Fiore, PH.D.
A unique, comprehensive program designed to overcome the causes of procrastination. Dr. Fiore's powerful techniques will help the reader get work done and enjoy free time.
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Why We Buy: The Science of Shopping: Updated and Revised for the Internet, the Global Consumer, and Beyond
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by
Paco Underhill
Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture.
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Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling
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by
Michael Port
"Book Yourself Solid" now in paperback is a complete instructional guide for starting and growing a successful service business. It gives you simple, yet effective techniques for creating relentless demand and endless leads. It includes more than 200 proven marketing strategies for attracting new clients, earning more referrals, and building ...
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Outrageous Advertising That's Outrageously Successful
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by
Bill Glazer, Dan Kennedy (Foreword by)
When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing and sell the wet merchandise to a Jobber--a business that buys damaged goods in bulk for cheap. Instead, he did the OUTRAGEOUS thing--he ...
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Getting started in consulting
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by
Alan Weiss
Consulting is clearly one of today's most rapidly growing and changing fields, with total worldwide revenues expected to reach over USD100 billion in the year 2001. With more companies outsourcing many functions and a growing population of professionals pursuing the dream of self-employment, there is a great demand for information on how to start ...
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Marketing
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by
Dhruv Grewal, Michael Levy
It is clear that marketing has changed significantly in the past few decades. So much so that in 2004 and again in 2007, the American Marketing Association redefined the word 'marketing' itself. Grewal/Levy wrote the first 'Principles of Marketing' text from the ground up using the new definition and its value focus. In keeping with the value ...
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Yes!: 50 Scientifically Proven Ways to Be Persuasive
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by
Noah J Goldstein, PhD, Steve J Martin, Robert B Cialdini, Ph.D.
Co-written by Professor Robert Cialdini, the world's most quoted expert on influence, "Yes!" presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that readers can apply immediately to become a more effective persuader.
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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
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by
Geoffrey A Moore
Revised and updated, this new edition includes a special emphasis on the Internet, while showing readers how to market and sell high-tech products to mainstream customers.
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The Long Tail: Why the Future of Business Is Selling Less of More
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by
Chris Anderson
In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.
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Principles of Marketing
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by
Philip Kotler, Ph.D.
For the principles of marketing course. The comprehensive, classic principles text that in its new edition incorporates a customer value framework to tie together marketing concepts for students. This book has a new customer-value, customer-relationships framework, and includes a completely revised chapter 1 that shows this framework from the very ...
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Diffusion of Innovations, 5th Edition
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by
Dr. Everett M Rogers
In an age of ever-increasing technological innovation, this renowned volume - which has sold more than 30,000 copies in each edition - is more important than ever. DIFFUSION OF INNOVATIONS lucidly explains how inventions are almost always perceived as uncertain or even risky. To overcome this, most people seek out others like themselves who ...
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Marketing Management
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by
Philip Kotler
For undergraduate/graduate courses in Marketing Management. This classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; ...
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