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1	The Tipping Point: How Little Things Can Make a Big Difference more books like this by Malcolm Gladwell (Read by) This celebrated bestseller, now in paperback, is a book that is changing the way Americans think about selling products and disseminating ideas. The new Afterword by the author describes how readers can constructively apply the tipping point principle in their own lives and work. see all copies from $1.99! new only from $4.39! \| signed copies \| first editions \| SVS
2	Principles of Marketing more books like this by Philip Kotler Widely hailed for its practical and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings--in product and service firms, consumer and business markets, profit and nonprofit organizations, and small and ... see all copies from $1.99! new only from $2.95! \| first editions \| SVS
3	Marketing Management more books like this by Philip Kotler This worldwide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market ... see all copies from $1.99! new only from $11.75! \| first editions \| SVS
4	Marketing: An Introduction more books like this by Gary Armstrong, Philip Kotler, Ph.D. This Kotler classic helps readers master the basic principles and practices of modern marketing in an enjoyable and practical way. Coverage balances upon three essential pillars--(1) theory and concepts; (2) practices and applications; and (3) instructional support--cultivating an efficient, effective reading and learning environment. Topics ... see all copies from $1.99! new only from $6.10! \| first editions \| SVS
5	Consumer Behavior more books like this by Leon G Schiffman With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on ... see all copies from $1.99! new only from $8.84! \| first editions \| SVS
6	Selling the Invisible: A Field Guide to Modern Marketing more books like this by Harry Beckwith Harry Beckwith, a pioneer in service marketing, provides quick, practical strategies for improving the bottom line in any business by identifying and fulfilling a client's every need. see all copies from $1.99! new only from $5.56! \| signed copies \| first editions \| SVS
7	Why We Buy: The Science of Shopping more books like this by Paco Underhill Citing market research and in-the-mall studies, a retail consultant explains the complexity of consumer shopping behavior, and provides retailers with techniques to capture the increasingly sophisticated shopper's attention. see all copies from $1.99! new only from $6.44! \| signed copies \| first editions \| SVS
8	Purple Cow: Transform Your Business by Being Remarkable more books like this by Seth Godin In "Purple Cow, "Godin urges business people to put a Purple Cow into everything they build, and everything they do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place. see all copies from $4.49! new only from $4.91! \| first editions \| SVS
9	The New Market Wizards: Conversations with America's Top Traders more books like this by Jack D Schwager In this sequel to the bestselling Market Wizards, Schwager taps into the minds of today's top financial wizards and reveals the secrets of their astonishing success. "Provides unique insight into the arcane world of currency trading as well as other fast-moving markets".--U.S. News & World Report. see all copies from $2.48! new only from $9.38! \| first editions \| SVS
10	Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams! more books like this by Mark Yarnell, Rene Reid Yarnell, M.A., Richard Poe (Foreword by) This book offers practical survival tactics needed during that critical, first year in multilevel marketing, and beyond. Chapters include how to deal with rejection, how to recruit, how to avoid over-managing one's downline, having realistic expectations, remaining focused, staying enthusiastic, and conducting in-home meetings. see all copies from $4.11! new only from $8.81! \| first editions \| SVS
11 view cover	How to Become a Rainmaker: The Rules for Getting and Keeping Customers and CL more books like this by Jeffrey J Fox (Read by) Fox, author of HOW TO BECOME CEO, offers up 50 short pieces designed to help increase sales by creating a more effective sales force. HOW TO BECOME A RAINMAKER walks readers through these commandments, ending with a case study of one salesman's journey. see all copies from $1.99! new only from $5.49! \| first editions \| SVS
12 view cover	The Long Tail: Why the Future of Business Is Selling Less of More more books like this by Chris Anderson In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. see all copies from $3.28! new only from $5.32! \| first editions \| SVS
13 view cover	The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand more books like this by Al Ries, Laura Ries Smart and accessible, "The Laws of Branding" is the definitive text on branding, pairing anecdotes from some of the best brands in the world, like Rolex, Volvo, and Heineken with the signature savvy of marketing gurus Al and Laura Ries, making this the essential primer on building a category-dominating, world-class brand. Illustrations. see all copies from $2.14! new only from $10.45! \| first editions \| SVS
14 view cover	Permission Marketing: Turning Strangers Into Friends and Friends Into Customers more books like this by Seth Godin (Read by) Seth Godin takes the concept of one-to-one marketing to the next level in this exciting introduction to "permission marketing" -- a dynamic new technique that encourages consumers to seek out information and allows businesses to direct their efforts in the most efficient and effective way. see all copies from $2.95! new only from $4.38! \| first editions \| SVS
15 view cover	Contemporary Marketing more books like this by Louis E Boone Boone and Kurtzas Contemporary Marketing has proved to be the premier introduction to marketing text and package, edition after edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The eleventh edition ... see all copies from $1.99! new only from $2.22! \| first editions
16 view cover	The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two more books like this by Al Ries, Jack Trout The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations. see all copies from $1.99! new only from $6.57! \| SVS
17 view cover	The S.P.I.N. Selling Fieldbook: Practical Tools, Methods, Exercises and Resources more books like this by Neil Rackham Rich with anecdotes from sales forces at such cutting-edge companies as Motorola, AT&T, and Johnson & Johnson, this long-awaited guide first summarizes and updates the basics of this research-based sales method. At the heart of this book are individual and group exercises by which salespeople and their managers can assess their S.P.I.N. selling ... see all copies from $1.99! new only from $10.99! \| first editions \| SVS
18 view cover	Mavericks at Work: Why the Most Original Minds in Business Win more books like this by William C Taylor, Polly G Labarre In this consistently useful how-to book, Labarre and Taylor introduce an inspiring cast of entrepreneurs and executives who are building great businesses, such as Pixar, HBO, and Netflix, by challenging business as usual. This eye-opening, what-if book showcases the power of business at its best and sets a positive agenda for the future. see all copies from $1.99! new only from $1.99! \| signed copies \| first editions \| SVS
19 view cover	The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly more books like this by David Meerman Scott The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today the ... see all copies from $13.76! new only from $13.76! \| SVS
20 view cover	The Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play more books like this by Neil A Fiore, PH.D. A unique, comprehensive program designed to overcome the causes of procrastination. Dr. Fiore's powerful techniques will help the reader get work done and enjoy free time. see all copies from $4.28! new only from $7.00! \| first editions \| SVS
21 view cover	Extraordinary Popular Delusions & the Madness of Crowds more books like this by Charles MacKay First published in 1841, Extraordinary Popular Delusions and the Madness of Crowds is often cited as the best book ever written about market psychology. This Harriman House edition includes Charles Mackay's account of the three infamous financial manias - John Law's Mississipi Scheme, the South Sea Bubble, and Tulipomania.Between the three of them ... see all copies from $3.38! new only from $8.81! \| first editions \| SVS
22 view cover	International Marketing more books like this by Philip R Cateora The undisputed leader in international marketing, this book pioneered the environmental/cultural approach to the field. It concentrates on explaining how a nation's culture and environment should be central to any marketing strategy. Hot topics are also emphasized, including Strategic International Alliances, Green Marketing, TQM, the Japanese ... see all copies from $1.99! new only from $7.75! \| first editions \| SVS
23 view cover	The One Minute Sales Person more books like this by Spencer Johnson, M.D. Everyone is a salesperson!Over four million people have reaped the lifetime benefits of The One Minute Manager, Spencer Johnson's phenomenal bestseller. Now Dr. Johnson reveals the unique secrets of salesmanship that can make you a success in all aspects of your life and work.Sell yourself...Aand you can sell anything. Behind every sale is a ... see all copies from $1.99! new only from $5.55! \| first editions
24 view cover	Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers more books like this by Geoffrey A Moore Revised and updated, this new edition includes a special emphasis on the Internet, while showing readers how to market and sell high-tech products to mainstream customers. see all copies from $5.48! new only from $9.91! \| first editions \| SVS
25 view cover	Framework for Marketing Management more books like this by Philip Kotler Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects. Development of marketing strategies, market demand and ... see all copies from $1.99! new only from $26.99! \| first editions \| SVS

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