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The Lexus and the Olive Tree
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Thomas Friedman
The Pulitzer Prize-winning foreign-affairs columnist for the New York Times examines how globalization has changed the world economy. He examines the benefits of free-market capitalism, and the need to balance local forces (religious, national, and cultural) with international forces. Friedman's book is the result of his unique access to world ...
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Globalization and Its Discontents
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Joseph E Stiglitz
This insider's account of global economic policy will be hailed by those seeking to understand why globalization has engendered the hostility of protesters in Seattle and Genoa. While this book includes no simple formula on how to make globalization work, Stiglitz provides a reform agenda that will provoke debate for years to come.
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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
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Al Ries, Laura Ries
Smart and accessible, "The Laws of Branding" is the definitive text on branding, pairing anecdotes from some of the best brands in the world, like Rolex, Volvo, and Heineken with the signature savvy of marketing gurus Al and Laura Ries, making this the essential primer on building a category-dominating, world-class brand. Illustrations.
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International Marketing
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Philip R Cateora
The undisputed leader in international marketing, this book pioneered the environmental/cultural approach to the field. It concentrates on explaining how a nation's culture and environment should be central to any marketing strategy. Hot topics are also emphasized, including Strategic International Alliances, Green Marketing, TQM, the Japanese ...
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International Business: Environments and Operations
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John D Daniels
This classic bestseller discusses the differences faced in international environments, the overall strategies companies can take, and practical alternatives for operating abroad. Its abundance of colorful maps, strong engaging and opening cases, and classic and contemporary examples provide a balanced approach to all functions of business. More ...
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Multinational Business Finance
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by
David K Eiteman
The Ninth Edition of this market leader communicates the complexities of international finance clearly and authoritatively. The book features a streamlined presentation, expanded attention to emerging markets, several new chapters, and four new decision cases with an emerging-markets focus. An accompanying new Casebook by Michael Moffett includes ...
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Global Business Today
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by
Charles W L Hill
Charles Hill's Global Business Today, 5e (GBT) has become an established text in the International Business market for several key reasons: (1) it is comprehensive and up-to-date, (2) it goes beyond an uncritical presentation and shallow explanation of the body of knowledge, (3) it maintains a tight, integrated flow between chapters, (4) it ...
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Kiss, Bow, or Shake Hands: The Bestselling Guide to Doing Business in More Than 60 Countries
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Terri Morrison, Wayne A Conway
In today's rapidly expanding global marketplace, business people must understand the distinctive customs of the major nations. This guide helps them do exactly that. It's filled with important facts about business customs, behavioral styles, social customs, gift giving, and much more.
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International Economics
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by
Robert Carbaugh
The hallmark approach of this very successful market-leading text is its clear and concise treatment of international trade and finance theory illustrated with a wealth of the most up-to-date contemporary issues and cases that demonstrate the relevance of theory to real-world economic problems. Theoretical discussions are presented in both verbal ...
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International Business: Competing in the Global Marketplace
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Charles W L Hill
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International Business: The Challenge of Global Competition
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by
Donald A Ball, Jr.
"International Business: The Challenge of Global Competition, 11th Edition," by Ball, McCulloch, Geringer, Minor and McNett continues to be the most objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of five ...
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The Elephant and the Dragon: The Rise of India and China and What It Means for All of Us
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by
Robyn Meredith
Meredith offers a compelling look at the major changes in store as America faces increasing competition from India and China--two emerging economic giants.
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Competitive Advantage of Nations
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by
Michael E Porter
Based on his in-depth analysis of over one-hundred leading manufacturing and service industries in ten nations, Michael Porter (Competitive Strategy, Competitive Advantage) now formulates a brilliant new theory of how and why some nations compete more effectively in international markets than others.
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The Mystery of Capital: Why Capitalism Triumphs in the West and Fails Everywhere Else
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by
Hernando de Soto
The world-famous Peruvian economist examines why some countries succeed at capitalism while others fail. As evidenced in the development of the West, economic success, he argues, is less determined by cultural differences than by the legal structure of property and property rights. 25 charts & tables.
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International Financial Management
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by
Cheol S Eun
"International Financial Management" combines the fundamental concepts of international finance with solid practical applications. This combination has made it the book of choice at a variety of institutions, including top business schools such as Wharton, Stanford, Northwestern, and INSEAD. Neither superficial nor overly theoretical, Eun and ...
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International Financial Management
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by
Jeffrey M Madura
International Financial Management, 7e combines a strong foundation in international finance theory with current, practical applications. It provides thorough, up-to-date treatment of cutting-edge international finance issues along with traditional treatment of international financial management. This book is known for its readability and clear ...
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A Bull in China: Investing Profitably in the World's Greatest Market
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by
Jim Rogers
If the twentieth century was the American century, then the twenty-first century belongs to China. Now the one and only Jim Rogers shows how any investor can get in on the ground floor of "the greatest economic boom since England's Industrial Revolution." In this indispensable new book, one of the world's most successful investors, Jim Rogers, ...
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The Bottom Billion: Why the Poorest Countries Are Failing and What Can Be Done about It
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by
Paul Collier
Global poverty, Collier argues, is actually falling quite rapidly. The real crisis lies in a group of about 50 failing states, the bottom billion, whose problems defy traditional approaches to alleviating poverty. He contends that these failed states pose the core challenge of the developing world in the 21st century.
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Ugly Americans: The True Story of the Ivy League Cowboys Who Raided the Asian Markets for Millions
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by
Ben Mezrich
The bestselling author of "Bringing Down the House" pens the true story of a group of elite hedge fund cowboys and adrenaline junkies who rode the Japanese markets to the brink of bankruptcy and became millionaires while still in their twenties.
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Global Marketing
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by
Warren J Keegan, Mark C Green
Following the tradition of Keegan's acclaimed "Global Marketing Management," this groundbreaking full-color book offers a concise introduction to the field that is presented in a lively reader-friendly style. The authors integrate relevant real-world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate ...
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Multinational financial management
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by
Alan C Shapiro
International business activity is not new. The transfer of goods and services across national borders has been taking place for thousands of years, antedating even Josephs advice to the rulers of Egypt to establish that nation as the granary of the Middle East. Since the end of World War II, however, international business has undergone a ...
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International Economics: Theory and Policy
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Paul Krugman
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International business : a managerial perspective
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by
Griffin
In the third edition of their internationally popular book, Ricky W. Griffin and Michael W. Pustay illustrate how successful managers understand global issues and adapt to change. This edition is updated with current issues and events, and includes a wealth of new content features aimed to help future managers interpret business information with a ...
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In Defense of Globalization
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by
Jagdish N Bhagwati
In the passionate debate that currently rages over globalization, critics blame it for a host of ills afflicting poorer nations. Now Bhagwati, the internationally renowned economist, takes on the critics, revealing that globalization can be a powerful force for social good.
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Disposable People: New Slavery in the Global Economy
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by
Kevin Bales
An investigation of several countries that reveals the tragic emergence of a "new slavery" intricately linked to the global economy. 12 photographs.
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