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The Social Media Bible: Tactics, Tools, and Strategies for Business Success
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by
Lon Safko, David Brake
This is the ultimate comprehensive social media reference book for any business looking to transform its marketing and operational strategies. Realizing that social media is dramatically impacting businesses, customers, and everyone connected to them, the authors of "The Social Media Bible" have consulted with leading social media experts from ...
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Retail Management: A Strategic Approach
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by
Barry Berman
For undergraduate and graduate retail management courses The text that helps students thrive in today's retailing industry. Without a pre-defined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, Retail Management: A Strategic ...
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Retail Business Kit for Dummies
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by
Rick Segel
Whether you're a novice or a seasoned retail entrepreneur, "Retail Business Kit For Dummies" shows you how to start and run your business in today's retail marketplace - from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. In ...
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The Wal-Mart Effect: How the World's Most Powerful Company Really Works--And How It's Transforming the American Economy
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by
Charles Fishman
Drawing on unprecedented interviews with former Wal-Mart executives and a wealth of staggering data--including facts such as this: Americans spend $36 million an hour at Wal-Mart stores--this text is an intimate look at a business that is dramatically reshaping the American economy.
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Visual Merchandising & Display
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by
Martin M Pegler
This is a brand new edition of the best-selling text aimed at anyone in merchandising - from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Hundreds of textual and visual examples reveal how to add interest ...
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Why We Buy: The Science of Shopping
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by
Paco Underhill
Citing market research and in-the-mall studies, a retail consultant explains the complexity of consumer shopping behavior, and provides retailers with techniques to capture the increasingly sophisticated shopper's attention.
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Sam Walton, Made in America: My Story
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by
Sam Walton
In this title, the author tells his extraordinary story in inimitable words, sharing a revealing perspective on the elements of his success. Peppered with his philosophy of life and practical business advice, he discusses competition, partnership, money, celebrity, and family.
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Retailing Management
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by
Michael Levy
"Retailing Management" by Levy and Weitz is the best-selling textbook in the retailing market. Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and ...
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Ebay for Dummies
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by
Marsha Collier
This is the bestsellng guide to successfully buying and selling on eBay, fully revised and updated. eBay is the world's number one shopping and selling site, where millions find bargains and make money with their own sales. Marsha Collier is the number one eBay expert and bestselling author, with more than a million copies of her books in print. ...
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Sam Walton: Made in America
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by
Sam Walton
In this title, the author tells his extraordinary story in inimitable words, sharing a revealing perspective on the elements of his success. Peppered with his philosophy of life and practical business advice, he discusses competition, partnership, money, celebrity, and family.
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Retail Buying: From Basics to Fashion
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by
Richard Clodfelter
With an emphasis on developing a strategy for buying, this comprehensive book gives students the skills they'll need to become successful buyers in all retail areas. Its simple and straightforward approach presents students with step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating ...
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Merchandise Buying and Management
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by
John Donnellan
Now in full color with all new illustrations, this edition also has a brand new array of pedagogical features. It covers the most current information on merchandising and retailing. The material is presented within the context of a contemporary retail environment. It includes a PowerPoint[registered] presentation by Patricia Mink Rath of the ...
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Retail Superstars: Inside the 25 Best Independent Stores in America
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by
George Whalin
Mega-chains like Walmart, Starbucks, Home Depot and The Gap attract Americans to thousands of outlets by offering a large selection of goods and services. But this doesn't mean that independent stores can't compete with the big guys - and win. Retail expert George Whalin identifies and explores twenty-five highly popular and profitable independent ...
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Big-Box Swindle: The True Cost of Mega-Retailers and the Fight for America's Independent Businesses
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by
Stacy Mitchell
In this deft and revealing book, the chairman of the American Independent Business Alliance offers an in-depth exploration of the enormous impact of mega-retailers--and what communities and independent businesses can do.
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Mathematics for Retail Buying
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by
Bette K Tepper
This popular textbook/workbook meets the needs of students who will be directly or indirectly involved in the activities of merchandising and buying at the retail level. Tepper continues to delineate the essential concepts, practices, procedures, calculations and interpretations of figures that relate to the many factors that produce profit.
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Retailing
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by
Patrick M Dunne
This third edition of Retailing, like much of retailing itself, has undergone significant changes from prior editions. The authors have added many new and exciting features. Given the impact of the Internet and the many changes in the world's economic systems, there has never been a more exciting time to study retailing. Thus, every chapter in ...
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Land of Desire: Merchants, Power, and the Rise of a New American Culture
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by
William Leach
This fascinating history traces the rise of America's mass-market culture from its beginnings in the 1890s, when department stores came to dominate the nation's retail life. During the next 40 years, advertising, merchandising, design, fashion, and style were developed in the service of mass commerce. Photos.
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The Retail Revolution: How Wal-Mart Created a Brave New World of Business
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by
Nelson Lichtenstein
Insightful, original, and steeped in the culture of retail life, "The Retail Revolution" draws on first-hand reporting from coastal China to rural Arkansas to give a fresh and necessary understanding of how Wal-Mart has transformed international commerce.
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A Shop of One's Own
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by
Victoria Magazine (Creator), Rachel Epstein (Text by), From the Editors of Victoria Magazine (Editor)
In these pages, readers will meet women who, with little inventory and big dreams, created a niche in the retail market to own a shop of their own. Full color.
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Make Millions Selling on QVC: Insider Secrets to Launching Your Product on Television and Transforming Your Business (and Life) Forever
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by
Nick Romer
"Make Millions Selling on QVC" is more than just a guide to getting you and your products in front of millions of potential customers; it's an inside look at how the largest television retailer in the world operates. The information and advice found throughout these pages will give you a distinct edge in this competitive business and allow you to ...
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Franchise Bible: How to Buy a Franchise or Franchise Your Own Business
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by
Erwin J Keup
Learn how to buy or franchise a business with this comprehensive guide, now updated with UFOC guidelines. Keup helps readers assess their own suitability for running a franchise and explains the legal terms and documents associated with franchising.
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Wal-Mart: The Face of Twenty-First-Century Capitalism
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by
Nelson Lichtenstein (Editor)
Edited by one of the nation's preeminent labor historians, this book marks an ambitious effort to dissent the full extent of War-Mart's business operations, its social effects, and its role in the U.S. and world economy.
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Silent Selling: Best Practices and Effective Strategies in Visual Marketing--Instructor's Guide
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by
Judith Bell
"Silent Selling, 2nd Edition", presents ideas that capture the direction in which today's retail industry is moving that will lead students beyond the basics of visual merchandising. Students will benefit from an understanding of expert's discoveries and learn valuable new techniques. With these informational tools, they can learn to create and ...
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No Thanks, I'm Just Looking: Professional Retail Sales Techniques for Turning Shoppers Into...
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Friedman Group
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Give the lady what she wants! ... The story of Marshall Field & Company
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by
Lloyd Wendt
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