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Media/Impact: An Introduction to Mass Media
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by
Shirley Biagi
Providing an overview of each major medium, this text's discussion is enhanced by three integrated themes: media as business, media and technological change, and media and political, social, and cultural institutions. It explores and concludes with critical arguments about the overall effects of media today as well as economic, social, cultural, ...
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Writing and Reporting News: A Coaching Method
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by
Carole Rich
This book focuses on the most up-to-date methods needed to attract today's readers, including use of the Internet, graphics, basic news and storytelling styles.
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In Mixed Company: Communicating in Small Groups and Teams
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by
J Dan Rothwell
With its reviewer and student-praised narrative approach, Rothwell's IN MIXED COMPANY offers students a combination of theory and application, which enables them to apply small group communication concepts not only in class but also in their own lives. The text follows the central unifying theme of cooperation, and the communication competence ...
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COMM
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by
Rudolph F Verderber, Kathleen S Verderber, Deanna D Sellnow
Created through a student-tested, faculty approved review process, "Comm" is a concise, visually appealing text that introduces essential speech communication concepts without any delays or distractions. This brief, affordable paperback includes a full suite of learning aids to accommodate your busy lifestyle, including chapter-by-chapter study ...
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Theatre: A Way of Seeing
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by
Milly S Barranger
This book presents the experience of theatre - who sees, what is seen, where and how it is seen - largely from the viewpoint of audiences exposed to a complex, living art that involves people, spaces, plays, designs, staging, forms, language and productions. The text takes students through this complete experience of theatre in a four-part ...
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Media Now: Understanding Media Culture and Technology
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by
Joseph Straubhaar
How are you affected by the media that surrounds you every day? Do you understand how technology works, develops and changes over time? What can you do to use the media more effectively? How can you make the media responsive to you? MEDIA NOW is the first mass communication text to encourage critical thinking about the media and its effects on ...
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Television Production Handbook
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by
Herbert Zettl
This book should be of interest to students of television production, basic TV studio techniques, video production, field production, introduction to teleproduction.
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Copywriting for the Electronic Media: A Practical Guide
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by
Milan D Meeske
"Copywriting for the Electronic Media: A Practical Guide, Sixth Edition", prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you ...
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Living in the Information Age: A New Media Reader
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by
E Page Bucy
Traces the development, surveys the literature, and explores the impact of new technologies on the media landscape. Examines conceptual and practical aspects of life in an infromation society through 49 articles that explore the utopian promises of technology's true believers and the dystopian views of technology's critics.
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Digital Moviemaking
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by
Lynne S Gross, Larry W Ward
In this widley praised text the authors ensure that students understand why the planning process is essential. They cover cameras, light and sound equipment with some chapters detailing operational skills and others asthetics. Students are not only introduced to the concepts and mechanics of film making but are also given ideas of what to do with ...
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Mass Communication Theory: Foundations, Ferment, and Future
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by
Stanley J Baran
An introduction to both the social/behavioral and cultural/critical bodies of mass communication theory. Baran (radio/television, San Jose State U.) and Davis (communication, Pennsylvania State U.) discuss such topics as mass society theory, behaviorism, Lippman's theory of public opinion formation
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Visual Communication: Images with Messages
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by
Paul Martin Lester, Ph.D.
This book helps readers analyze visual messages using a technique similar to the one used to evaluate words. It offers physiological and theoretical background on visual perception, then moves to discussion of various media (including typography, graphic design, informational graphics, photography, television, video, and interactive media) and the ...
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Public Relations Cases
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by
Jerry A Hendrix
The fifth edition continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text helps students to evaluate case studies and understand why select cases had the effect they did. Part One of this text begins with an overview ...
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Media Effects Research: A Basic Overview
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by
Glenn G Sparks
MEDIA EFFECTS RESEARCH provides an excellent introduction for students studying mass media's effects on society. Through an engaging narrative style, the author presents fascinating research findings on media's impact and related mass media theories. Students are provided a clear perspective of the relationship between science, methods, and ...
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Media Programming: Strategies and Practices
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by
Susan Tyler Eastman
Provides students with current information on the techniques and strategies used in the programming industry. This text covers all aspects of media programming for broadcast and cable TV, radio and the Internet, from selection of units of content, scheduling, and promotion to advertisers and audiences.
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Nonverbal Communication in Human Interaction
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by
Dr. Mark L Knapp
Introductory text designed for courses in nonverbal communication; has a theoretical, research based framework. Using the cross- disciplinary approaches of speech and social psychology, Knapp centres on how nonverbal communication research affects a wide variety of academic interests.
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The Speaker's Compact Handbook
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by
Jo Sprague, Dr. Douglas Stuart
"Thomson Advantage Books: The Speaker's Compact Handbook", second edition, equips you with the essential information, tips, and tools you need to be an effective public speaker. Its spiral-bound, quick-reference format makes the handbook easy to use. And because each of its succinct chapters can stand alone, you can jump exactly to the topic you ...
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Management of Electronic Media
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by
Alan B Albarran
Albarran extends his broad perspective approach to provide students with the most accurate and current information on the management techniques and strategies used in the electronic media industry. Succinctly written and up to date, the book covers the most important aspects for future managers in the broadcast, cable, radio and new media ...
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Film Production Technique: Creating the Accomplished Image
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by
Bruce Mamer
"Film Production Techniques" explores cutting-edge technologies as well as traditional techniques, covering lighting, cameras, editing, crew organization, and the production process. An outstanding art program helps students understand difficult material and visualize the equipment and methods currently used in the film industry.
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Desperate Networks
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by
Bill Carter
In a time of sweeping media change, increasingly demanding actors, and pressured executives, the four major networks struggle to become number one. In the process, they provide Carter with a fascinating picture of what really happens on the set and behind closed boardroom doors.
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The Google Story
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by
David A Vise
"The Google Story" is the definitive account of one of the most remarkable organizations of our time. Every day over sixty-four million people use Google in more than one hundred languages, running billions of searches for information on everything and anything. Through the creative use of cutting-edge technology and a series of groundbreaking ...
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The Billion Dollar Bet: Robert Johnson and the Inside Story of Black Entertainment Television
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by
Brett Pulley
Praise for "The Billion Dollar BET": 'In a gripping narrative that is both inspirational and cautionary, Brett Pulley tells us how Robert Johnson built Black Entertainment Television into a billion-dollar media empire. In a remarkable feat of reporting, without Johnson's cooperation, Pulley shows what it really takes to get ahead in America today, ...
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Media Debates: Great Issues for the Digital Age
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by
Everette E Dennis, John C Merrill
These renowned scholars present 19 issues specific to the interplay of media and society and debate them in this text. After a thoughtful introduction to the issue in that chapter, each author takes a pro or con position to debate the contested topic. Dennis and Merrill provide a context for students to think critically about key media topics and ...
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American Media History
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by
Anthony R Fellow
AMERICAN MEDIA HISTORY is a lively, engaging text that focuses on the development of the American media and its and impact on society. Each chapter centers on the development of a particular medium. The narrative incorporates brief biographies of important media figures and primary source materials to keep students engrossed in the content.
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Fighting for Air: The Battle to Control America's Media
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by
Eric Klinenberg
Klinenberg offers a groundbreaking investigative work on the corporate takeover of local news and what it means for all Americans. He takes readers into the world of preprogrammed radio shows, empty television news stations, and copycat newspapers to show how corporate ownership and control of local media has remade American political and cultural ...
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