In this strategy-packed guide, top e-business consultant Scott Fox reveals the powerful but simple methods he and thousands of others have used to strike it rich on the Net. Exclusive interviews with 'mom and pop' entrepreneurs prove how easy it is to get started and build a million-dollar enterprise. "Internet Riches" also features an action plan ...
Electronic commerce: Business. Technology. Society. provides an overview of the current and next generations of e-commerce. The book emphasizes the three major driving forces behind e-commerce: business development, technology change, and social controversies. Each of these driving forces is represented in every chapter, and together they provide ...
For the undergraduate and graduate e-commerce course in any business discipline. This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.
Everyone's doing it - Web marketing, that is. Building an online presence is vital to your business, and if you're looking for Web marketing real-world experiences, look no farther than "Web Marketing All-in-One For Dummies". These eight mini books break down Web marketing into understandable chunks, with lots of examples from an author team of ...
"People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we've come to a place where people can represent their real identity--both personal and professional--and use the social filters on the Web to connect with the world ...
Network marketing has helped people all over the world achieve financial independence-and it can help you do the same. As a profession, network marketing invites all people, regardless of gender, experience, education, or financial status, to jump on board and build a satisfying and potentially lucrative business. If you want to improve your ...
For undergraduate courses in Internet marketing, e-commerce, e-business, and digital and electronic marketing. This book discusses the necessary tools in the dynamic field of eMarketing. *NEW - Up-to-date statistics, case histories, and strategies. *NEW - Internet technologies From marketing management perspective Chapter 9. *NEW - E ...
This book provides expert tactics to become and make the most of every swing trade. In Mastering the Trade, veteran trader and educator John Carter shares his hard-won five-point technique for successful swing trading. In addition, Carter helps you move to the next level of confidence by explaining how markets really work and detailing behind-the ...
When people think of stock trading, they often think of the glory days of the Internet, when stocks just kept going up and everyone seemed to be making a fortune. Since the bubble burst, many people are scared of investing in the stock market. Sure, stocks are risky - just like any other investment - but with the right knowledge and tactics, there ...
The Fifth Edition of Miller and Cross' "The Legal Environment Today" offers your course the AACSB-recommended quality that you demand and a real-world, hands-on learning experience that engages your students in every chapter. Exceeding all expectations - yours and your students', the new edition includes strong guidance in critical thinking and ...
"The Electronic Day Trader: Successful Strategies for On-line Trading", Marc Friedfertig and George West is an international Bestseller! It is the first book to bring high-profit day trading to the individual investor! It is now in paperback! 'This is the book that started it all' - Joel Kurtzman, "Fortune". 'If you want to take your first few ...
In this tech-savvy corporate history, business journalist John Battelle reveals the secrets behind the phenomenally successful company Google, whose search engines are the gold standard for Internet users, and whose billionaire-generating stock has made Wall Street almost forget the now-old dotcom crash. Through interviews with, among others, co ...
Just because you're launching a Web site for your product or service doesn't automatically mean you'll rake in big money. Billions of Web sites are competing for consumers' attention, and if you're new to online sales, it may be a little daunting. "Web Marketing for Dummies" provides the know how for creating a solid Web marketing plan, from ...
For undergraduate and graduate courses in Electronic Commerce. For instructors looking for the most comprehensive, managerial, research based book on how corporate business uses e-commerce and less emphasis on technological underpinnings and development. Turban is the #1 best seller in the business school market.
So you want to own your own business, be your own boss, set your own hours, and make real money. If you're comfortable with computers and have a marketable idea, service, or product, this guide will help you become an ontrepreneur (online entrepreneur). It covers everything you need to know to set up shop in cyberspace. You'll find out about using ...
This work is a complete introduction to the world of electronic commerce, including balanced coverage of technical and business topics. Case studies and plentiful business examples complement conceptual coverage to provide a real-world context. Implementation strategies are analyzed, using examples of both successful and unsuccessful ...
This self-described wake-up call to American corporations began as a list of 95 theses posted online. The book exhorts corporations to take heed of the possibilities for structural change that the internet has made possible, including non-hierarchized companies, interactive management and marketing, and free and casual information flow. The ...
Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web DESCRIPTION: The key to a Web site's success is its ability to entice surfers to stop at that site, absorb what it offers, and return at a later date. This guide provides tools such as templates, checklists, and forms as well as proven techniques such ...
This book is intended for online sellers who want to build a business that can be increased over time by selling primarily new merchandise in quantity. You will be provided detailed insider information on: wholesalers, drop shippers, auctions, closeouts, discontinued merchandise, overstocks, salvage items, surplus merchandise, below wholesale ...
Why would anyone buy a book for dummies when they can eBay the Smart Way? The only thing easier than buying and selling on eBay is getting lumped in with more than 125 million other eBayers. The savviest eBay users turn to "eBay the Smart Way", the definitive guide to smarter eBay tactics for both buyers and sellers. Now in its fourth blockbuster ...
Once you're LinkedIn, you're part of the largest online network of professionals in the world! When you know how to make the most of your profile, manage your contacts, and handle invitations effectively, you'll go far. This book is packed with advice that will help you market yourself and find a job, an employee, an investor, or more business for ...
The influence of bloggers, podcasters, and users of other social media is profoundly disrupting the mainstream media and marketing industries. Paul Gillins The New Influencers explores these forces, who these new influencers are, their goals and motivations, takes a look at the changes they have initiated, and offers strategies for marketing ...
Anyone running a wholesale or retail business must deal with legal and tax issues, and those who sell on eBay are no exception. Yet many eBay sellers remain ignorant of the consequences they may face if they disregard certain basic rules. Packed with stories of actual eBay sellers, this helpful guide takes readers through the most common eBay ...
Add the Internet to Your Marketing Arsenal-Guerrilla Style! The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule ...
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