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Raving Fans

Raving Fans more books like this

by Ken Blanchard, Sheldon M Bowles, Harvey MacKay (Foreword by)

Written in the parable style of THE ONE MINUTE MANAGER, RAVING FANS uses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature and not just another program of the month.

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Customer Satisfaction Is Worthless Customer Loyalty Is Priceless

Customer Satisfaction Is Worthless Customer Loyalty Is Priceless more books like this

by Jeffrey H Gitomer

A nationally syndicated columnist and sales trainer shows how to convert "satisfied" customers into "loyal" customers. Includes real-world techniques, helpful checklists, inspiring stories, and thought-provoking self-tests.

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Consumer Behavior

Consumer Behavior more books like this

by Leon G Schiffman

This text uses a marketing segmentation approach to convey the essence of consumer behaviour and to connect psychological, sociocultural and decision-making aspects of consumer behaviour. The authors explain in an integrated fashion what consumer behaviour variables are, types and importance of consumer research and problems in performing research ...

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Raving fans : a revolutionary approach to customer service

Raving fans : a revolutionary approach to customer service more books like this

by Kenneth H. Blanchard, Sheldon M. Bowles

A straightforward and snappy guide to successful customer service from the author of the bestselling The One Minute Manager. Raving Fans, in a nutshell, is the advice given to a new Area Manager on his first day -- in an extraordinary business book that will help everyone, in every kind of organization or business, deliver stunning customer ...

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Consumer Behavior: Buying, Having and Being

Consumer Behavior: Buying, Having and Being more books like this

by Michael R Solomon

For sophomore/junior-level courses in Consumer Behavior and Consumer Psychology in the department of Marketing, and for use in MBA courses. *Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, this critical examination of marketing practices explains why people buy things and how ...

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Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results

Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results more books like this

by Jack Mitchell

A master of customer service reveals his proven secrets to developing long-standing relationships and customer loyalty by making business personal.

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Consumer behavior

Consumer behavior more books like this

by Michael R. Solomon

Giving examples that relate directly to students as consumers, and critically examining marketing practices, this work explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience. The work has a strong international coverage with each chapter containing a ...

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Delivering Knock Your Socks Off Service

Delivering Knock Your Socks Off Service more books like this

by Performance Research Associates Inc, Sean Pratt (Read by)

Extensively updated and expanded, one of the bestselling front-line customer service books ever published is now even better. Keeping up with today's tougher and more demanding marketplace, "Delivering Knock Your Socks Off Service" is packed with all new techniques to help readers successfully work with even the most difficult customers. This ...

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The Discipline of Market Leaders

The Discipline of Market Leaders more books like this

by Michael Treacy, Fred Wiersema

The runaway international bestseller with more than 600,000 copies sold, now expanded to make its message even more compelling for todays market leaders.. Why is it that Casio can sell a calculator more cheaply than Kelloggs can sell a box of corn flakes? Why can FedEx absolutely, positively deliver your package overnight but airlines have trouble ...

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Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer

Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer more books like this

by Carl Sewell, Paul B Brown

Establishing customer loyalty is crucial in any enterprise. Sewell, owner of one of the largest car dealerships in the U.S., reveals his secrets to winning customers over and ensuring they come back.

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Fish! for Life: A Remarkable Way to Achieve Your Dreams more books like this

by Stephen C Lundin, PH.D., John Christensen, Harry Paul

Author Lundin applies the principles from his previous "Fish" books--which focused on work--to daily personal challenges such as relationships, personal finance, and weight loss in this short, direct title.

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The Nordstrom Way: The Inside Story of America's #1 Customer Service Company more books like this

by Robert Spector, Patrick D McCarthy

Praise for The Nordstrom Way "Outstanding customer service and Nordstrom's are synonymous. The innovative approach has allowed them to find out what the customers want and then do it. Their standards of service are what we all shoot for." -- David D. Glass President and Chief Executive Officer Wal--Mart Stores, Inc. "Nordstrom is a national model ...

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Customer Service for Dummies more books like this

by Karen Leland, Keith Bailey

In today's highly competitive environment, good products and good marketing aren't enough. To succeed, you also need great customer service. Quality service touches our lives in two important ways: the service we give and the service we receive. "Customer Service For Dummies, 2nd Edition," brims with hot tips, techniques, and lots of suggestions ...

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Hey, I'm the Customer: Front Line Tips for Providing Superior Customer Service more books like this

by Ron Willingham

In an increasingly competitive economy service is a key factor. This book shows managers how to focus on and satisfy customers' needs.

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Ultimate Question: For Unlocking the Door to Good Profits and True Growth more books like this

by Frederick F Reichheld

CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their growing addiction to bad profits. These corporate steroids boost short-term earnings but alienate customers. They undermine growth by creating legions of detractors - customers who complain loudly about the company and switch to competitors at the ...

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Managing Knock Your Socks Off Service more books like this

by Chip R Bell, Ron Zemke, John Bush (Illustrator)

Today's customers demand service that isn't just beyond the norm, but makes its mark in their minds and in their hearts. This updated edition of "Managing Knock Your Socks Off Service" provides readers with up-to-the-minute advice on how they can create world-class service both in their operations and through their people, whether they work with ...

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Jeffrey Gitomer's Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money more books like this

by Jeffrey H Gitomer

Salespeople need answers, fast! Now, one book brings together all the proven, tested, instant answers they'll ever want: Little Red Book of Sales Answers. This is the legendary Jeffrey Gitomer, the world's #1 sales presenter and author of the inspirational 250,000-copy bestseller Little Red Book of Selling. This new book goes beyond anything ...

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Exceptional Customer Service: Going Beyond Your Good Service to Exceed the Cutomer's Expectation more books like this

by Lisa Ford, David McNair, Bill Perry

Exceptional Customer Service is packed with exercises designed for today's customer service needs. Managers as well as customer service people will find useful and solid advice on how to improve customer service from the inside out. By learning how to keep customers, instead of constantly recruiting new ones, business will boom. Lisa Ford, David ...

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The Disease to Please more books like this

by Harriet B Braiker, Braiker Harriet

What's wrong with being a 'people pleaser'? Plenty! 'A fascinating book...If you struggle with where, when, and how to draw the line between your own desires and the demands of others, buy this book!' - Kay Redfield Jamison, bestselling author of "An Unquiet Mind" and "Night Falls Fast". People pleasers are not just nice people who go overboard ...

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Be Our Guest: Perfecting the Art of Customer Service more books like this

by Disney Institute (Creator), Michael D Eisner (Foreword by)

In a brand-new series, the Disney Institute reveals the strategies that have sealed Disney's extraordinary reputation in a highly competitive and ever-evolving business environment. This edition features anecdotes and case studies from various companies that describe how they adopted the techniques learned in the Institute's seminars to create an ...

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Perfect Phrases for Customer Service: Hundreds of Tools, Techniques, and Scripts for Handling Any Situation more books like this

by Robert Bacal

Most employees can benefit from learning to use specific verbal techniques to handle customers. Difficult customers especially can take a toll on both company bottom lines and the health and well being of employees. In the best-case scenario, angry customers who are not defused properly will not return. This book provides clear explanations of the ...

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What Clients Love: A Field Guide to Growing Your Business more books like this

by Harry Beckwith (Read by)

Harry Beckwith discusses effective business tactics in a practical, down-to-earth style. He explains the sheer simplicity of a marketing plan - how to find your company's position, how to define a brand and how to manage that brand so it has its full and overwhelming impact. With sections such as "Thinking and Planning", "Communicating" and ...

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Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers more books like this

by Robert Scoble, Shel Israel

From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: "Naked Conversations". According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers meaningful dialogue. Devoid of corporate speak ...

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Customer Service Skills for Success more books like this

by Robert W Lucas

Customer Service, 4/e by Lucas features how-to topics for the customer service professional. It covers the concepts and skills needed for success in business careers, including listening techniques, verbal and nonverbal communication, and use of technology. Emphasis is given to dealing with customer service problems and how to handle conflicts and ...

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Services Marketing more books like this

by Valarie A Zeithaml

"Services Marketing, 4/e", by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model gap by gap. Each part of the book includes ...

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