Every day we make decisions on topics ranging from the personal investments we select to the schools we pick for our children to the foods we eat to the causes we champion. Unfortunately, as authors Richard Thaler and Cass Sunstein astutely observe, we don't always choose well. The reason, the authors explain, is that we all are susceptible to ...
In the tradition of "Freakonomics" and "Blink," a behavioral economist argues that human behavior is often anything but rational--that thoughts are not random, but instead are systematic and predictable.
Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture.
A revolutionary look at the way the world works by the "New Yorker's" financial columnist, this work investigates how large groups of people run their businesses, organize society, structure their political system, fight terrorism, and think about the future--all better than an elite few.
In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.
The bestselling author of "Emotional Intelligence" and "Primal Leadership" reveals the hidden environmental consequences of what societies make and buy, and how that knowledge can drive the changes necessary to save the planet.
Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical principle under review. The text also focuses on ...
Marketing guru Lindstrom draws on a three-year study of people from around the world to overturn many of the assumptions, myths, and beliefs about what genuinely stimulates consumers' interest in a product and compels them to buy.
Who but Rick Steves can tell travelers the best way to see Barcelona, the Basque Region, Madrid, Segovia, Toledo, Salamanca, Andalucia, Sevilla, Arcos, Jerez, Granada, The Costa del Sol, Tarifa, Gibraltar, and Morocco? "With Rick Steves' Spain 2006", travelers can experience the best of everything Spain has to offer, including tapas-hopping and ...
Citing market research and in-the-mall studies, a retail consultant explains the complexity of consumer shopping behavior, and provides retailers with techniques to capture the increasingly sophisticated shopper's attention.
Full of captivating profiles and expert insights into the lives and lifestyles of the nouveau riche, "Richistan" looks beyond the glitz to find the real story behind new money and its impact on the richest nation in the world.
A textbook which focuses on economic, demographic and sociocultural trends, serving to alert students to the many aspects that impact buyer behaviour and long-term strategic planning. The EKB model as well as core chapter information, has been updated to reflect the impact of technology on consumer behaviour. In addition, there is inclusion of ...
Rapaille decodes fundamental archetypes ranging from sex to money to health to America itself to provide a revolutionary way of understanding and dealing with the world--how the culture code one grows up in influences how he acts, buys, and loves.
This book is a strategic look at consumer behavior in order to guide successful marketing activities. "The Wheel of Consumer Analysis" is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of ...
CB, a unique book for your consumer behavior course, began with you. We asked you, the students, through conversations, focus groups, surveys, and interviews, how you learn best. Based on your answers and input from faculty, we took your solutions--brief chapters, MP3 files, even quizzing--and built it into the most innovative approach to teaching ...
"Colquitt, Organizational Behavior: Improving Performance and Commitment in the Workplace" provides a fresh modern look at Organizational Behavior with scientifically proven models and theories. Research on learning motivation has shown that students learn more when they have an intrinsic interest in the topic. This prompted the Colquitt team to ...
For sophomore/junior-level courses in Consumer Behavior and Consumer Psychology in the department of Marketing, and for use in MBA courses. *Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, this critical examination of marketing practices explains why people buy things and how ...
This text uses a marketing segmentation approach to convey the essence of consumer behaviour and to connect psychological, sociocultural and decision-making aspects of consumer behaviour. The authors explain in an integrated fashion what consumer behaviour variables are, types and importance of consumer research and problems in performing research ...
This work shows how the various elements of consumer analysis fit together in an integrated framework, called the "Wheel of Consumer Analysis". Psychological, social and behavioural theories are shown as useful for understanding consumers and developing more effective marketing strategies. The aim is to enable students to develop skills in ...
"Consumer Behavior, 10/e", by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, ...
From the founder and CEO of TheGroceryGame.com--a groundbreaking Web site that helps readers save hundreds of dollars on groceries--comes helpful tips and tricks to making the most of money while food shopping.
A stunning examination of how the credit card industry has changed the way Americans buy, loan, and live.. Credit Card Nation is part history and part expos of the damaging social and political consequences of America's increasing reliance on credit cards. Using original research and consumer interviews, Manning analyzes the growth of the credit ...
This new intermediate microeconomics text blends conventional topic coverage, recent developments in microeconomic theory and material that explores a broader conception of rational economic decision-making behaviour. The book covers all the analytical tools students should learn, while developing their economic intuition; at the same time the ...
Anyone concerned about the health effects of ingredients in the items they buy every day - from soup to flea powder, mascara, or car wax - will find The Safe Shopper's Bible indispensable. Finally, here's a complete guide to settle such questions as: Can your hair coloring cause breast cancer? Is this brand of apple juice safe for babies? Will the ...
"Consumer Education & Economics" is a comprehensive consumer education program covering three broad areas: understanding our economy, managing family and personal finances, and making well-informed purchasing decisions. The up-to-date content includes credit, identity theft, new investment options, estate planning, using financial software, ...
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