This volume presents a three-in-one approach to business communication, covering text, practical workbook, and a self-teaching grammar/mechanics handbook. Basic writing skills are emphasized, and these are applied to a variety of memos, letters, reports, and resumes. This edition features increased coverage of contemporary business communication ...
Business Communication: Process and Product is a time-tested, Web-supported, teaching/learning/testing system that delivers comprehensive resources. The text uses the 3-x-3 writing process to guide the user in writing effectively. Accurate, detailed model documents provide numerous examples for learners to emulate, and abundant activities and ...
Ober prepares students for business communication by employing a hands-on approach, connecting topics, examples, and exercises to the modern workplace. The text provides ample opportunity for students to practice their oral and written skills, and includes strategies for using email, voicemail, the Internet, and other innovations in communication ...
Are you writing a grant application for the first time? Maybe you're a veteran fundraiser looking to sharpen your grant writing skills. No matter how experienced you are at writing requests for money, people and organizations are not going to support you just because you're in need. "Grant Writing for Dummies, 2nd Edition" shows you the most ...
"Writing That Works" is unique among business and professional writing textbooks. The book's advice on the writing process, abundant workplace samples, guidance on working to deadline, and practical assignments all draw on the author team's real-world and academic experiences. Honed by the suggestions and contributions of more than a hundred ...
Longtime staffers at The New York Times have compiled a "revised and expanded" edition, to 365 pages, of this good resource for the dos and don'ts of writing.
A powerful sales letter is the ultimate marketing tool. Yet, most sales letters end up getting thrown in the junk mail pile. "The Ultimate Sales Letter, 3rd Edition" shows readers how to write letters that get read, generate leads, and make money. This guide teaches readers a step-by-step system for writing sales letters any business can use - ...
This book focuses on the most up-to-date methods needed to attract today's readers, including use of the Internet, graphics, basic news and storytelling styles.
Gregg College Keyboarding and Document Processing (GDP), Word 2007 Update, 10e by Ober, Johnson, and Zimmerly provides a highly flexible, complete learning system. Building from a strong foundation, this version of GDP focuses on adding flexibility for the instructor, along with updating the program to be compatible with the new Microsoft Word ...
Everything you need to know to successfully apply for a grant from corporations, foundations, or the federal government This comprehensive resource shows anyone how to tap into the millions in grant dollars available from various institutions. Written for both individuals and companies, it covers every aspect of the grant application process, ...
"The One-Page Project Manager" shows you how to boil down any project into a simple, one-page document that can be used to communicate all essential details to upper management, other departments, suppliers, and audiences. This practical guide will save time and effort, helping you identify the vital parts of a project and communicate those parts ...
Always anticipating the needs of today's business writers, the ninth edition includes expanded coverage of audience and context, and reflects the impact that e-mail and technology have had on workplace communication. New features of this title include: expanded coverage of the latest types of Web writing and business promotion; a new entry on ...
The Fourth Edition of Public Relations Writing & Media Techniques is the most comprehensive and up-to-date PR writing text available. The text thoroughly integrates new communication technologies-the Internet, World Wide Web, Webcasting, etc.-and shows students the many techniques on the horizon and currently in use to reach a variety of audiences ...
The bestselling text of its kind, Lannon's Technical Communication , is the premier text for introductory technical communication, combining a pragmatic and accessible approach to the subject with attention to the latest developments in the field. Addressing a wide range of interests for classes in which students from a variety of majors are ...
"The Gregg Reference Manual 9e" by William Sabin is intended for anyone who writes, edits, or prepares material for distribution or publication. For nearly fifty years, this manual has been recognized as the best style manual for business professionals and for students who want to master the on-the-job standards of business professionals.
Author, teacher and financial manager Mike McKeever shows how to write the business plan and loan package necessary to finance a new or expanding business and make it work. Includes fill-in-the-blank financial forms, sample business plans and a streamlined method for writing a business plan in one day.
The revised edition of our Guide to Proposal Writing provides an up-to-date and comprehensive manual on the basics and finer points of this crucial nonprofit skill. Incorporating recent interviews with the people who review your proposals, the volume furnishes current and valuable "insider information" -- candid tips from grantmakers who clue you ...
This best-selling text is more than a comprehensive introduction for the business writing course; it also serves as a post-college reference tool for students launching their careers. "Successful Writing at Work" is recognized for its abundance of realistic situations and problems, broad range of real-world examples, and detailed guidelines for ...
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, ...
For Business Communication courses in any curriculum. Business Communication Essentials, Fourth Edition, helps you prepare students for the demands they'll face on the job. Only Bovee/Thill texts thoroughly address the new-media skills that employees are expected to have in today's business environment. Business Communication Essentials ...
An appropriate supplement for any accounting course, business communications (for accounting majors), or any writing courses containing accounting majors. This text, the largest selling book of its kind, discusses the communication, both written and oral, actually done by professional accountants. It uses real-world accounting situations and ...
From an interoffice memo to a fifty-page proposal, this is the definitive guide to business writing. Anyone who has ever had to write any business document will find "The Elements of Business Writing" the single most effective tool for producing clear, concise, and persuasive prose. Equally useful to executives and support staff, it shows how to: ...
Provides lists of words, phrases, sentences, and paragraphs that help letter writers know what to say and how to say it when writing such letters as cover letters, fundraising letters, invitations, and refusals.
More than just a guide, "The Business Writer's Companion" places writing in a real-world context with quick access to hundreds of business writing topics and more than sixty sample documents illustrating the most common types of business writing. Its dedicated author team -- with decades of combined academic and professional experience -- has ...
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