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1	Copywriting for the Electronic Media: A Practical Guide more books like this by Milan D Meeske add to wishlist "Copywriting for the Electronic Media: A Practical Guide, Sixth Edition", prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you ... see all copies from $1.99! new only from $5.95!
2	There's Money Where Your Mouth is: An Insider's Guide to a Career in Voice-Overs more books like this by Elaine Clark add to wishlist Voice-overs represent a wonderful opportunity for actors - and a potentially lucrative enterprise. The voice-over field is one of the best ways to pay the bills while exploring stage and screen work. Or it can become a fascinating career in itself, as author Elaine Clark demonstrates in this expanded edition of her voice-over career guide. Clark ... see all copies from $1.99! new only from $4.50! \| first editions
3	Broadcast/Cable Copywriting more books like this by Peter B Orlik add to wishlist Orlik's Broadcast Cable Copywriting, 6/e is the latest version of what long has been the most widely used text for learning how to write all types of copy for the electronic media. The book addresses the basic rules and techniques common to audio/visual writing with a depth of coverage unmatched by its competitors, but without assuming any prior ... see all copies from $1.99! new only from $8.50! \| first editions
4	Net Words: Creating High-Impact Online Copy more books like this by Nick Usborne add to wishlist Bells and whistles may grab a customer's attention, but words make the sale. 'The ancients rightly distrusted rhetoric that made 'the worse argument appear the better' - an underhanded trick that business has often been guilty of. But rhetoric is also the craft of clear and persuasive communication, which online business needs desperately today. ... see all copies from $3.91! new only from $7.17! \| first editions
5	Media Selling: Television, Print, Internet, Radio more books like this by Charles Warner add to wishlist This newly revised and updated edition of "Media Selling" addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as ... see all copies from $40.54! new only from $40.54! \| SVS
6	But Wait! There's More!: The Irresistible Appeal and Spiel of Ronco and Popeil more books like this by Timothy Samuelson add to wishlist For nearly fifty years, the Popeil Brothers' and Ronco's high-energy commercials have been familiar intruders into the living rooms of America-and most homes bear evidence of their seductive visits. Countless VegOMatics, SealAMeals, Kitchen Magicians, Pocket Fishermen, and other gadgets sit tucked away in many a cupboard, giving silent testimony ... see all copies from $1.99! new only from $7.73! \| first editions
7	Electronic Marketing and the Consumer more books like this by Robert A Peterson add to wishlist Electronic Marketing and the Consumer provides comprehensive and current information on a wide range of marketing techniques including: direct response radio and television; computers and the Internet; facsimile machines; telephone-based technologies; videography; interactive kiosks; pagers; optical scanners; electronic ticket machines; and 'smart ... see all copies from $3.39! new only from $35.53!
8	Media Selling: Broadcast, Cable, Print, and Interactive more books like this by Charles Warner, Joseph Buchman add to wishlist For the past two decades, "Broadcast and Cable Selling" has served students and professionals in the broadcast and cable industries as an indispensable tool for learning, training, and mastering sales techniques for the electronic media. Now, in an era of media convergence and cross-platform selling, authors Warner and Buchman have re-crafted this ... see all copies from $7.51! new only from $40.28!
9	Paying for Broadcasting: The Handbook more books like this by Tim Congdon add to wishlist What does the future hold for broadcasting in Britain? At a time when British broadcasting is undergoing great change, what revenues will be available for funding programming in the 1990s and beyond? Paying for Broadcasting: The Handbook presents a wide-ranging discussion of funding options open to broadcasters. Commissioned by the BBC to inform ... see all copies from $11.99! new only from $24.86! \| first editions \| SVS
10	Successful Local Broadcast Sales more books like this by Paul Weyland add to wishlist For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging. Author Paul Weyland has decades of experience working with local direct clients. Now, in "Successful Local Broadcast Sales" he shares his hard-won wisdom, showing television, radio, and cable ... see all copies from $11.00! new only from $14.38! \| SVS
11 view cover	Broadcast and Cable Selling more books like this by Warner add to wishlist This book should be of interest to courses in broadcast sales or broadcast sales management. see all copies from $1.99! signed copies \| first editions \| SVS
12	Broadcast copywriting more books like this by Peter B Orlik add to wishlist see all copies from $1.99! first editions
13 view cover	The Radio & Television Commercial more books like this by Albert C Book, Norman D Cary add to wishlist The Radio & Television Commercial gives you the practical guidance needed to create more powerful commercials that will sell more product. Whether you are a beginning student or a seasoned veteran, you'll find fresh insights and tips for creating more effective commercials, including easy-to-use guidelines that show how to think about, how to ... see all copies from $1.99! SVS
14	Broadcast Cable Copywriting more books like this by Peter Orilk, Peter B Orlik add to wishlist see all copies from $1.99! new only from $43.00! \| first editions \| SVS
15	Making It in Advertising: An Insider's Guide to Career Opportunities more books like this by Leonard Mogel add to wishlist This guide takes a look inside the business of advertising. It gives guidance on how to break into the industry, and information on how the business works, who does what in every job, what happens in a typical agency day, what the salary range is for each position, where the jobs are, internships and training programmes available, career paths to ... see all copies from $1.99! new only from $99.00!
16	Advertising in Broadcast & Cable Media more books like this by Elizabeth J. Heighton add to wishlist see all copies from $1.99!
17	Broadcast Advertising-91-3 more books like this by Sherilyn K Zeigler add to wishlist see all copies from $1.99!
18	Making It in Broadcasting: An Insider's Guide to Career Opportunities more books like this by Leonard Mogel add to wishlist see all copies from $1.99! new only from $89.22!
19 view cover	Direct Marketing Through Broadcast Media: TV, Radio, Cable, Infomercial, Home Shopping, and More more books like this by Alvin Eicoff, Anne Knudsen (Editor) add to wishlist In recent years broadcast marketing has become the hottest way to sell products. And, as is usually true with "hot" areas, there are lots of instant, self-proclaimed experts. That's why it's so important to get your copy of Direct Marketing Through Broadcast Media if you plan to use this powerful medium. Authored by Al Eicoff, one of the pioneers ... see all copies from $10.22! new only from $91.11!
20	Broadcast Advertising Copywriting more books like this by William L Hagerman add to wishlist "Broadcast Advertising Copywriting" elucidates rules of style, offers formulae and fomats for the student and the beginning professional copywriter, provides practical examples of writing and ideas for inspiring creativity. Exercises at the end of each chapter provide for the practical development of writing skills discussed in the chapter. The ... see all copies from $1.99!
21	Broadcast Advertising & Promotion: A Handbook for Students and Professionals more books like this by Fred L Bergendorff add to wishlist see all copies from $1.99! first editions
22	Advertising in the Broadcast Media more books like this by Elizabeth J Heighton add to wishlist see all copies from $1.99!
23	But First, These Messages--: The Selling of Broadcast Advertising more books like this by Barton White add to wishlist see all copies from $3.21!
24 view cover	How to Read Copy more books like this by Adrian Cronauer add to wishlist A professional's guide to delivering voice-overs and broadcast commercials by Good Morning Vietnam's disc-jockey. Cronauer focuses on: using your voice to its best advantage; words to stress and not to stress; the common mistakes that amateurs make -- and how to avoid them. see all copies from $26.09!
25 view cover	The New Ad Media Reality: Electronic Over Print more books like this by Barton White add to wishlist Examines the historical factors leading to print dominance in the US advertising-oriented culture and explains why this is no longer valid in the electronic media world of the 1990s. Using behavioural psychology, White shows how radio and TV can "franchise" the minds of potential consumers. see all copies from $19.96! signed copies \| first editions

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	Word of Mouth: A Guide to Commercial Voice-Over Excellence by Susan Blu, Molly Ann Mullin see all from $1.99! new only from $4.70!
	Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res by Gary Blake, Robert W Bly see all from $1.99! new only from $7.30!
	The Online Copywriter's Handbook by Robert W Bly, Bly Robert see all from $11.61! new only from $11.61!
	A World of Ideas: Essential Readings for College Writers by Lee A Jacobus see all from $1.99! new only from $15.82!
	Working with emotional intelligence by Daniel P Goleman, Ph.D. see all from $1.99! new only from $2.39!
	The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells by Robert W Bly see all from $1.99! new only from $12.95!