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1	The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand more books like this by Al Ries, Laura Ries add to wishlist Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu see all copies from $1.99! new only from $9.80! \| first editions \| SVS
2	Strategic Brand Management: Building, Measuring, and Managing Brand Equity more books like this by Kevin Lane Keller add to wishlist For students, managers and senior executives studying Brand Management. Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity. see all copies from $48.30! new only from $90.19! \| SVS
3	Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders more books like this by Adam Morgan add to wishlist "Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders, Second Edition" is revised and expanded. The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces ... see all copies from $1.99! new only from $2.67! \| first editions \| SVS
4	Strategic Brand Management more books like this by Kevin Lane Keller add to wishlist For upper-level undergraduate and MBA courses in Brand Management, Brand Strategy, Product Management, and Marketing Strategy. Written by today's leading authority in brand management. Incorporating the latest thinking and developments from both academia and industry, this exploration of brands, brand equity, and strategic brand management ... see all copies from $1.99! new only from $35.82! \| first editions \| SVS
5	Building Brand Identity: A Strategy for Success in a Hostile Marketplace more books like this by Lynn B Upshaw add to wishlist Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before proceeding to refashion the brand's positioning and personality. The second half presents a ... see all copies from $4.21! new only from $26.53! \| first editions \| SVS
6	Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity more books like this by David A Aaker add to wishlist With the explosion of brands in today's marketplace, a mastery of brand management has become essential to successful business strategy. Faced with an increasingly complex landscape of multiple products, global reach, and dynamic markets, many companies don't know how to make the tough choices necessary to avoid the disorganized proliferation of ... see all copies from $3.00! new only from $10.85! \| first editions \| SVS
7	The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset more books like this by Ronald L Alsop (Editor) add to wishlist A veteran "Wall Street Journal" authority on branding offers a most timely look at why problems in corporate reputation have never been more widespread--and gives organizations the 18 rules to follow in developing and perfecting a sterling image. see all copies from $1.99! new only from $2.71! \| first editions \| SVS
8	The Brand Who Cried Wolf: Deliver on Your Company's Promise and Create Customers for Life more books like this by Scott Deming add to wishlist 'Powerful brands command. Read this insightful book and allow Scott to share how to make your brand stand out and deliver you buckets of money!' - Mark Victor Hansen, bestselling author of the "Chicken Soup for the Soul[registered] series. "Deming's approach to branding is not about gimmicks. It's about relationships - the real formula for ... see all copies from $9.17! new only from $14.27! \| signed copies \| SVS
9	Brandscendence: Three Essential Elements of Enduring Brands more books like this by Kevin A Clark add to wishlist ""Brandscendence""- the fusion of ""brand"" and ""transcendence"" -brands that go beyond ordinary limits. World-class commercial brands such as BMW, Coke, Disney, General Electric, and IBM, and even not-for-profit institutions such as the Red Cross, are on the journey to ""brandscendence."" They have enduring reasons for being yet adapt to ... see all copies from $1.99! new only from $1.99! \| first editions
10	Brands and Branding more books like this by The Economist, Rita Clifton, John Simmons add to wishlist This book argues that all organizations should make the brand their central organizing principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the antiglobalization movement that big brands are bullies which do harm, "Brands and Branding" provides a review of best practices in ... see all copies from $11.89! new only from $51.71!
11 view cover	Brand New Brand Thinking: Brought to Life by 11 Experts Who Do more books like this by Merry Baskin (Editor), Mark Earls (Editor), Dominic Mills (Foreword by) add to wishlist The way that the advertising industry operates has changed greatly in recent years. This volume seeks to pull together these new ideas - with suggestions on what to do in practical terms - into one "compilation" volume. Each chapter has been contributed by a different expert who has something to say on the traditional themes of strategy, research, ... see all copies from $19.99! new only from $19.99! \| SVS
12 view cover	Branding: Brand Strategy, Design, and Implementation of Corporate and Product Identity more books like this by Helen Vaid add to wishlist Branding is not just an Internet buzz word; it is a high-concept, across-all-boards marketing strategy that can benefit any organization, on line or off. What does it take to create powerful and lasting brand-awareness in the broad marketplace and on the World Wide Web where consumer attention spans are fleeting, at best? This guide explores the ... see all copies from $6.97! new only from $6.97! \| first editions
13 view cover	Strategic Brand Management more books like this by Jean-Noel Kappferer, Jean-Noel Kapferer add to wishlist "The art of building sales is, to a large extent, the art of building brands. After reading Kapferer's book, you'll never again think of a brand as just a name. Several exciting new ideas and perspectives on brand building are offered that have been absent from our literature".--Philip Kotler".An invaluable reference for designers, marketing ... see all copies from $1.99! new only from $75.11! \| first editions
14 view cover	The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organization more books like this by Adam Morgan add to wishlist Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challenger Brands are driven by a certain kind of person in a certain kind of way. Challenger Brands don't ... see all copies from $6.62! new only from $22.30! \| first editions \| SVS
15 view cover	Brand Royalty: How the Worlds Top 100 Brands Thrive & Survive more books like this by Matt Haig add to wishlist Praise and reviews: 'Matt Haig's pen portraits of the world's 100 elite brands are well researched, pithy and insightful. "Brand Royalty" is an essential who's who for anyone seeking to do business with the best managed brands, or anyone who wants to compete with them' - Terry Hunt, Chairman, Ehsbrann, and co-author of "Scoring Points: How Tesco ... see all copies from $1.99! new only from $12.98! \| first editions \| SVS
16 view cover	Integrated Branding: Becoming Brand-Driven Through Companywide Action more books like this by F Joseph Lepla, Lynn M Parker add to wishlist This work argues that integrated branding is essential to an organization's success, and gives corporate strategists and decision makers the tools they should need to understand branding and make integrated branding work. see all copies from $1.99! new only from $3.99! \| first editions \| SVS
17 view cover	The Infinite Asset: Managing Brands to Build New Value more books like this by Sam Hill, Chris Lederer, Kevin Lane Keller (Foreword by) add to wishlist Remember when brand management was as straightforward as promoting a single product or service? Today, brands mingle so much-McDonald's and Disney partner on promotional giveaways, Subaru markets an L.L. Bean edition of the Outback, Toys R Us and Amazon.com jointly launch an online toy store - a whole system of brands can make or break a product ... see all copies from $1.99! new only from $2.50! \| first editions \| SVS
18 view cover	Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets more books like this by Sylvia M Chan-Olmsted add to wishlist "Competitive Strategy for Media Firms" introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author ... see all copies from $20.20! new only from $42.99!
19 view cover	Right Side Up: Building Brands in the Age of the Organized Consumer more books like this by Alan Mitchell add to wishlist The world of marketing and branding is in the midst of a series of transformations. A key skill now is knowing which elements of the old marketing model to discard and which to embrace - and when. Business as we know it is run by sellers for sellers. Marketing as we know it is the product of this seller-centric business system. Now, with the ... see all copies from $2.30! new only from $9.07! \| first editions
20 view cover	Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets more books like this by Sicco Van Gelder add to wishlist 'a triumph...the definitive work on the subject. should be obligatory reading for academics and practitioners alike' - Simon Anholt, Chairman, Earthspeak, and author of "Brand New Justice". 'His analyses are accurate and enlightening, explained in a clear concise fashion without being unduly simplified for advanced marketers' - Jack Yan, CEO, Jack ... see all copies from $2.87! new only from $20.99! \| SVS
21 view cover	How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them more books like this by Jim Aitchison add to wishlist This is the first definitive sourcebook and compilation of 100 best advertising campaigns in Asia. The wide spectrum of campaigns will offer valuable business tools for easy side-by-side product comparison. This book is divided into 15 specific product or services to cater to a wide variety of marketers. see all copies from $30.00! new only from $45.44! \| first editions
22 view cover	Private Label: Turning the Retail Brand Threat Into Your Biggest Opportunity more books like this by Keith Lincoln, Lars Thomassen add to wishlist "Private Label" is a powerful and compelling book of international scope on both the dangers and the opportunities posed by the rapid growth in recent years of private label or retail brands (those owned, sold and distributed by retailers). Private label growth is outpacing that of manufacturer brands, and the private label industry is now worth ... see all copies from $18.01! new only from $18.01! \| SVS
23 view cover	Brand Stretch: Why 1 in 2 Extensions Fail and How to Beat the Odds more books like this by David Taylor add to wishlist "Stretching the Brand" offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single minded focus on brand ... see all copies from $14.99! new only from $40.65!
24 view cover	Deep Branding on the Internet: Applying Heat and Pressure Online to Ensure a Lasting Brand more books like this by Marc Braunstein, Edward H Levine, Ned Levine add to wishlist Two foremost branding experts reveal the secrets to establishing a formidable Web presence. Using examples of companies both large and small that are profiting from the Internet today, they provide steps every business must take to develop a brand strategy that not only surmounts the challenges of e-commerce but fulfills the needs of customers. see all copies from $1.99! new only from $8.85! \| signed copies \| SVS
25 view cover	Brands Laid Bare: Using Market Research for Evidence-Based Brand Management more books like this by Kevin Ford add to wishlist The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumers. Now the focus has shifted towards the customer, empowering them to make choices and treating them as individuals rather than an amorphous mass. A consequence of this is increased interest in ... see all copies from $23.06! new only from $44.63!

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	The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two by Al Ries, Jack Trout see all from $1.99! new only from $9.75!
	Marketing Warfare by Al Ries see all from $1.99! new only from $5.95!
	Principles of Marketing by Philip Kotler, Ph.D. see all from $1.99! new only from $4.40!
	Best Practice Cases in Branding: Lessons from the World's Strongest Brands by Kevin Lane Keller see all from $1.99! new only from $54.75!
	Building Strong Brands by David A Aaker see all from $6.95! new only from $18.14!
	Brand Leadership by David A Aaker, Erich Joachimsthaler see all from $1.99! new only from $11.66!