This best-selling comprehensive guide lists the calorie, protein, carbohydrate, fat, fiber, sodium, and cholesterol contents of thousands of common American generic and brand-name foods, which are listed alphabetically. Fast food items, such as McDonald's infamous Big Mac, are included.
An analysis of the invasion of our personal lives by logo-promoting, powerful corporations combines muckraking journalism with contemporary memoir to discuss current consumer culture.
Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu
With a dash of humor, a spoonful of facts and trivia, and a hearty sprinkling of culinary curiosity, Wilbur gives readers the blueprints for reproducing brand-name foods eaters love.
A "New York Times" Consumed columnist looks at the convergence of marketing and culture in contemporary life. Using profiles of brands old and new, he demonstrates the ways in which buyers adopt products, not just as consumer choices, but as conscious expressions of their identities.
Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional benefits, and infuse the perspective of "the brand-as-a-country-or-region".
The most important assets of any business are intangible: its company name, brands, symbols and slogans and their underlying association, perceived quality, name awareness, and customer base. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on ...
Leading minds and landmark ideas in an easily accessible format from the preeminent thinkers whose work has defined an entire field to the rising stars and who will redefine the way we think about business, "The Harvard Business Review Paperback Series" delivers the fundamental information today's professionals need to stay competitive in a fast ...
For students, managers and senior executives studying Brand Management. Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.
Recipes for every palate and mood create an inspiring pairing of fresh ingredients and packaged foods. Quick-to-the-table, this collection includes breakfast fare, light lunch bites, family-pleasing dinners, simple appetizers and snacks, sassy cocktails, and more.
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, ...
International business legend Martin Lindstrom reveals what the world's most successful branding companies do differently - integrating touch, taste, smell, sight, and sound - with startling and measurable results. Based on the largest study ever conducted on how our five senses affect the creation of brands, Brand Sense explains Martin Lindstrom ...
In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands. Allen Adamson offers a refreshingly simple solution: Bring back the basics of good branding and ensure success. Build a brand on a good idea that you ...
From an interactive website to a business card, a brand must be recognizable, differentiated and help build customer loyalty. This indispensable resource presents brand identity fundamentals and a comprehensive dynamic process that help brands succeed. From researching the competition to translating the vision of the CEO to designing and ...
Now in paperback, this powerful and practical guide to brand building is offered by a man who helped propel Nike and Starbucks beyond mere sneakers and coffee.
From the man who's been called the Mad Scientist of Home Improvement, here is another irresistible volume filled with fun, offbeat ways to fix things around the house and garden using brand-name products already on hand.
Every recipe in "Back of the Box Cooking" comes directly from a brand-name company, and includes dishes for every palate. The recipes are as diverse as they are delicious--from the incomparable Toll House Chocolate Chip Cookie to the comfort-food favorite Campbell's Green Bean Casserole.
Mainstream short-cut cooking at its best, this guide shows 375 ways to use dry soup mix or canned condensed soup as a key flavor ingredient in easy-to-follow recipes for everything from dips to salads to roasts and casseroles. 120 illustrations.
"Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders, Second Edition" is revised and expanded. The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces ...
Bestselling food detective Todd Wilbur offers 75 "lite" recipes inspired by favorite brand-name foods such as Big Macs and Snickers bars, complete with his helpful diagrams, which call for ingredients easily found at the local supermarket.
Consumer advocate Begoun reviews more than 150 name-brand hair product lines, and compares good ingredients with poor ones; evaluates what helps and what hurts hair; and explains how to tell the difference between reality and hype.
An exploration of strategic brand leadership uses hundreds of studies of leading firms, including General Electric, to show the strategic potential of brand management in a world-based economy.
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