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Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture
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by
Stuart Ewen
The 25th anniversary edition of a sociology classic-a groundbreaking look at the history of advertising and consumer culture as defining forces in American life. Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen ...
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Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All
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by
Professor James B Twitchell
The author of several seminal works on advertising and popular culture, including "Carnival Culture" and "Adcult: The Triumph of Advertising, " offers a fascinating look at 20 advertising campaigns that have shaped not only buying patterns but the way people view the world. 20 photos.
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Sign Wars: The Cluttered Landscape of Advertising
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Dr. Robert Goldman, Stephen Papson
This author aims to show how corporate symbols or signs vie for attention and market share by appropriating - and quickly abandoning - diverse elements of culture to differentiate products that may in themselves be virtually indistinguishable.
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Ad Nauseam: A Survivor's Guide to American Consumer Culture
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by
Carrie McLaren (Editor), Jason Torchinsky (Editor)
In an engaging, accessible, and graphically appealing style, the authors explore what happens to humans when their brains are constantly assaulted by advertising and corporate messages. The result is an entertaining and eye-opening account of the many ways consumer culture continues to pervade and transform American life.
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Social communication in advertising : persons, products & images of well-being
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by
William Leiss, Stephen Kline, Sut Jhally
Social Communication in Advertising is the first genuinely comprehensive study of advertising in our society and culture. It shows how advertising encompasses the three most influential domains of our lives; industrial technology, popular culture and mass media. The authors present a well-balanced account of the attacks on advertising and the ...
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Nike Culture: The Sign of the Swoosh
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by
Prof. Robert Goldman, Stephen Papson
This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores ...
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The Commercialization of American Culture: New Advertising, Control and Democracy
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by
Dr. Matthew P McAllister
Advertising in the United States has infiltrated virtually every aspect of life from classroom television through supermarket check-out lanes to doctors' surgeries. The advertising industry is constantly seeking new consumer avenues, the most recent including niche marketing, database marketing, cross-promotion and place-based marketing. In this ...
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The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society
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by
Sut Shally, Sut Jhally, Jhally Sut
The Codes of Advertising analyses the role that advertising plays in the cultural economy of modern society, from both cultural and economic perspectives.
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Social Communication in Advertising: Consumption in the Mediated Marketplace
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by
Kline Stephen, Jhally Sut, Jacqueline Botterill
Now available ina s significantly updated third edition to address new issues such as the Internet and globalization, "Social Communication in Advertising" remains the most comprehensive historical study of advetising and its function within contemporary society. It traces advertising's influence within three key social domains: * the new ...
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Advertising and Popular Culture
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by
Dr. Jib Fowles
Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising - as a business practice and as a creator of symbolic environments. The critique reflects current theories on advertising by illustrating how it both draws from and contributes to popular ...
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Buy This Book: Studies in Advertising and Consumption
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by
Blake Andrew, Professor Mica Nava (Editor), Barry Richards (Editor)
This work is a collection of writings on advertising and consumption. Contributors from the UK, continental Europe and North America consider the history, industry practices, textual strategies and public consumption of advertising and examine changes in consumer imagery and identity. Individual articels consider the development of mass ...
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Advertising International
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by
Professor Armand Mattelart
The advertising industry has changed out of all recognition over the past twenty years. The map of global communications has been redrawn by a flood of mergers and takeovers, and the media industry is now dominated by a handful of transnational conglomerates. Advertising companies have diversified into television production, public relations, ...
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Advertising Myths: The Strange Half-Lives of Images and Commodities
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by
Anne M Cronin
Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin ...
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Advertising in Modern and Postmodern Times
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by
Dr. Pamela Odih
'Extremely good! Well presented, each chapter deals with a specific and well defined theme. Effective use of illustrative examples is made throughout the text and their purpose is clearly explained by the author' - Andy Bennett, Professor of Communication and Popular Culture, Brock University. How does advertising position itself in consumer ...
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Advertising and New Media
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by
Spurgeon Christ, Christina Spurgeon
This clear and comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media, "Advertising and New Media" critically evaluates the social and cultural implications on increased interactivity and consumer creativity for the future of ...
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Selling the Dream: Why Advertising Is Good Business
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by
John Hood
A colourful history of advertising. The process of producing goods and services is relatively easy to recognize as socially beneficial. But television ads? Telemarketers? Jingles? Junk mail? It is popular to view these commercial activities as inherently wasteful or manipulative, marginally informative or entertaining, at best. The most vociferous ...
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Advertising Cultures: Gender, Commerce, Creativity
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by
Dr. Sean Nixon
'Nixon's study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It's importance lies in it's skilful synthesis of detailed ethnographic research and social theory. This is a genuinely innovative book which reopens cultural debate about advertising and society' - Frank Mort, ...
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Advertising and Society: Controversies and Consequences
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by
Carol J Pardun (Editor)
Organized in a 'point/counterpoint' format, this up-to-date text examines the impact of advertising on society. It is designed to spark discussion and help students understand the complexities of the issues being presented. Ideal for the undergraduate and graduate alike, it features a unique balance between criticism and practice that is rarely ...
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Sports, Culture and Advertising: Identities, Commodities and the Politics of Representation
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by
Steven J Jackson (Editor), David L Andrews (Editor)
Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked. Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not ...
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Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation
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by
Steven J Jackson (Editor), David L Andrews (Editor)
Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked. Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not ...
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Reading Ads Socially PB
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by
Dr. Robert Goldman
"Reading Ads Socially" argues that advertisements are an ideal site for observing how the logic of the commodity form expresses itself culturally and socially. The aim is to produce a study of visual ideology which will move students to consider the deep ideological structure of ads. Though our media pundits talk endlessly about ads, media ...
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La pub est une charogne qui nous sourit
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by
Oliviero Toscani
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Social Communication Advertisg PB
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by
William Leiss
A study of advertising in our society and culture, this book shows how advertising encompasses the three most influential domains of our lives; industrial technology, popular culture and mass media. The authors present an account of the attacks on advertising and the counter-arguments for it, and they explore the context in which advertising is ...
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Advocacy Advertising and Large Corporations: Social Conflict, Big Business Image, the News Media, and Public Policy
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by
S Prakash Sethi
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Provocateur: Images of Women and Minorities in Advertising: Images of Women and Minorities in Advertising
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by
Anthony Joseph Paul Cortese
This fascinating book, illustrated with nearly 200 ads, exposes the hidden messages and social meanings of contemporary advertising. Cortese transcends the typical observations on such issues as sex and sexism, race, and stereotyping. Instead, he reveals how advertising images of women and minorities are manipulated to capitalize on current trends ...
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