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1	The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand more books like this by Al Ries, Laura Ries add to wishlist Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu see all copies from $1.99! new only from $8.83! \| first editions \| SVS
2	Confessions of an Advertising Man more books like this by David Ogilvy add to wishlist David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. "Confessions of an Advertising Man" is ... see all copies from $1.99! new only from $10.60! \| signed copies \| first editions \| SVS
3	Outrageous Advertising That's Outrageously Successful more books like this by Bill Glazer, Dan Kennedy (Foreword by) add to wishlist When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing and sell the wet merchandise to a Jobber--a business that buys damaged goods in bulk for cheap. Instead, he did the OUTRAGEOUS thing--he ... see all copies from $9.99! new only from $9.99! \| SVS
4	Principles of Marketing more books like this by Philip Kotler, Ph.D. add to wishlist For the principles of marketing course. The comprehensive, classic principles text that in its new edition incorporates a customer value framework to tie together marketing concepts for students. This book has a new customer-value, customer-relationships framework, and includes a completely revised chapter 1 that shows this framework from the very ... see all copies from $1.99! new only from $4.40! \| first editions \| SVS
5	The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells more books like this by Robert W Bly add to wishlist The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, ... see all copies from $1.99! new only from $13.12! \| first editions \| SVS
6	Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business more books like this by Jay Conrad Levinson, Jeannie Levinson, Amy Levinson add to wishlist Based on hundreds of solid ideas that really work, Levinsons philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, he offers a new arsenal of weaponry for small-business success in the next century. see all copies from $8.51! new only from $8.51! \| SVS
7	Retail Business Kit for Dummies more books like this by Rick Segel add to wishlist Whether you're a novice or a seasoned retail entrepreneur, "Retail Business Kit For Dummies" shows you how to start and run your business in today's retail marketplace - from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. In ... see all copies from $1.99! new only from $2.49! \| SVS
8	Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising more books like this by Luke Sullivan add to wishlist In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You'll ... see all copies from $10.82! new only from $11.66! \| SVS
9	Advanced Selling Strategies: The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeople more books like this by Brian Tracy add to wishlist Focusing on the strategies, tactics and mental preparedness that sales people need, this work examines issues such as self-image and the concerns and emotional factors of the customer. It delineates in detail every aspect of the sales process, from planning to presentation to closing. see all copies from $1.99! new only from $9.22! \| first editions \| SVS
10	e more books like this by Matthew Beaumont add to wishlist An unforgettable first novel, an author to shout about, a campaign to ensure that everyone knows this is the funniest, sharpest read of the year. Consisting entirely of staff emails, e spends a fortnight in the company of Miller Shanks, an advertising agency that scales dizzying peaks of incompetence. Among the cast are a CEO with an MBA from the ... see all copies from $1.99! new only from $1.99! \| first editions \| SVS
11 view cover	Advertising: Principles & Practice more books like this by Sandra Moriarty, Nancy Mitchell, William D Wells add to wishlist For introductory courses in Advertising. Moriarty teaches students about effective marketing. see all copies from $92.97! new only from $125.00! \| SVS
12 view cover	Advertising and Integrated Brand Promotion more books like this by Thomas C O'Guinn add to wishlist This edition delivers practical, real-world information on the advertising process with hundreds of advertisements, examples, applications and a strong focus on the Internet. see all copies from $1.99! new only from $9.50! \| first editions \| SVS
13 view cover	Marketing: An Introduction more books like this by Gary Armstrong add to wishlist The goal of the first European edition of Marketing: An Introduction has been to retain the great strengths of the US original amongst which are its clarity, coherency and authority whilst adding European orientated material in order to create an even more effective text from which to learn about and teach marketing in a European context. Most ... see all copies from $1.99! new only from $8.00! \| first editions \| SVS
14 view cover	Word of Mouth Marketing: How Smart Companies Get People Talking more books like this by Andy Sernovitz, Seth Godin, Guy Kawasaki add to wishlist Who Is Talking About You? Master the art of word of mouth marketing with this fun, practical, hands-on guide. Foreword by Seth Godin and Afterword by Guy Kawaski. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through ... see all copies from $4.75! new only from $14.90! \| first editions \| SVS
15 view cover	Words That Sell: More Than 6,000 Entries to Help You Promote Your Products, Services, and Ideas more books like this by Richard Bayan add to wishlist 'A thesaurus that works as hard as you do ...you'll wonder how you ever managed without it' - "Advertising Age". "Words That Sell" is the reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. Designed for busy professionals, this ready reference lists high-powered words, phrases, and slogans, ... see all copies from $9.90! new only from $9.90! \| SVS
16 view cover	Don't Look Down more books like this by Jennifer Crusie, Bob Mayer add to wishlist Lucy Armstrong agrees to finish directing an action movie, and is flabbergasted by the insanity that abounds on the set: the directing staff has quit; the make-up artist is suicidal; the stars are egomaniacs; the stunt director is her ex-husband; and the lead actor has hired an ex-Green Beret as a consultant! Green Beret Capt. J.T. Wilder thought ... see all copies from $1.99! new only from $1.99! \| signed copies \| first editions \| SVS
17 view cover	Advertising Promotion, and Other Aspects of Integrated Marketing Communications more books like this by Terence A Shimp add to wishlist The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization ... see all copies from $12.06! new only from $25.76!
18 view cover	Advertising and Promotion: An Integrated Marketing Communications Perspective more books like this by George E. Belch add to wishlist "Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e", by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order ... see all copies from $1.99! new only from $6.00! \| first editions
19 view cover	The You I Never Knew more books like this by Susan Wiggs add to wishlist Advertising executive Michelle Turner goes back to the Montana town where she grew up, in order to visit her ailing father. There, she meets her old flame, sexy cowboy Sam McPhee. Michelle is forced to face and resolve complicated family and romantic conflicts. see all copies from $1.99! new only from $2.71! \| first editions \| SVS
20 view cover	It's Not How Good You Are, It's How Good You Want to Be more books like this by Paul Arden add to wishlist "It's Not How Good You Are, It's How Good You Want to Be" is a handbook of how to succeed in the world - a pocket "bible" for the talented and timid to help make the unthinkable and the impossible possible. Advertising guru Paul Arden offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your ... see all copies from $1.99! new only from $3.89! \| first editions \| SVS
21 view cover	The Truth about the Drug Companies: How They Deceive Us and What to Do about It more books like this by Marcia Angell, M.D. add to wishlist During her two decades at "The New England Journal of Medicine," Dr. Marcia Angell had a front-row seat on the appalling spectacle of the pharmaceutical industry. Written with fierce passion and substantiated with in-depth research, "The Truth About the Drug Companies" is her searing indictment of an industry that has spun out of control. see all copies from $1.99! new only from $9.56! \| signed copies \| first editions \| SVS
22 view cover	Fashion Sketchbook more books like this by Bina Abling add to wishlist With new and revised illustrations and instructions, this edition of "Fashion Sketchbook" is still providing students with a comprehensive course on sketching the fashion figure, fabric shapes, and garment details. Abling's directions are easy to follow and detailed, using minimum narrative and numerous diagrams. "Fashion Sketchbook, 5th Edition", ... see all copies from $38.00! new only from $69.95! \| SVS
23 view cover	unSpun: Finding Facts in a World of Disinformation more books like this by Brooks Jackson, Kathleen Hall Jamieson add to wishlist From the creators of FactCheck.org comes a practical guide to exposing the tricks of the disinformation trade and finding facts in a world of spin. see all copies from $3.70! new only from $6.13! \| SVS
24 view cover	Marketing: Real People, Real Choices more books like this by Michael R Solomon, Elnora W Stuart add to wishlist No other book brings students closer to doing real marketing. Students experience real marketing three key ways in the text: through Real People/Real Choices segments, entrepreneurial-focused Spotlight boxes, and end-of-part cases based on a real start-up company. The extensive supplement package, including the "Living Laboratory" website, ... see all copies from $1.99! new only from $1.99! \| first editions \| SVS
25 view cover	Marketing Warfare more books like this by Al Ries add to wishlist You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors - and be prepared to defend their own turf ... see all copies from $1.99! new only from $5.49! \| signed copies \| first editions \| SVS

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	Marketing Management by Philip Kotler see all from $1.99! new only from $11.75!
	Ogilvy on Advertising by David Ogilvy see all from $2.53! new only from $14.16!
	Passing Through Paradise by Susan Wiggs see all from $1.99! new only from $2.71!
	The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two by Al Ries, Jack Trout see all from $2.08! new only from $9.58!
	Whatever You Think, Think the Opposite by Paul Arden see all from $4.99! new only from $6.23!
	Crazy for you by Jennifer Crusie see all from $1.99! new only from $3.24!