About this title: Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works. Learn how to: Build an AdWords campaign from ...
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Description: Good. No dust jacket as issued. Trade paperback (US). Glued binding. 306 p. Contains: Illustrations. Ultimate Guide to Google Adwords. Audience: General/trade. read more
Binding: Paperback
Publisher: McGraw-Hill Education(Entrepreneur Press)
Date Published: 2006
ISBN-13:9781599180304ISBN:1599180308
Description: BRAND NEW PAPERBACK. 9 by 7.5 inches. (304 pages) reach more than 100 million people in less than 10 minutes never before in the history of advertising has it been possible to spend five bucks, write a couple of ads, and get instant access to over 100 million people in less than 10 minutes. but that's exactly what google adwords does. it's an awesome concept—but businesses can lose a bundle if they don't know how it works. google adwords authority perry marshall shows you how to get lower bid ... read more
Binding: Paperback
Publisher: ENTREPRENEUR MEDIA
Date Published: 2007
ISBN-13:9781599180304ISBN:1599180308
Description: New. Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but... read more
"Read this for my 2nd shift. Interesting stuff about the negative keywords. Dunno if it applies to Noundjective, but there are some good interwebbing tips in there."
"I have not spent a dime on Yellow Page advertising for at least five or six years after having an almost $30K annual expense with them and feeling totally abused.I have been using Google Adwords as my primary advertising program for several years for my business and feeling like I was doing pretty well with it. If I was doing well, the well just got much deeper!
This book began to make me money the first time I went to the computer armed only with the first few chapters and the butterflies in my stomach! I have not been this excited about marketing in a while. I read the book in a matter of days and have implemented many of the strategies authors Perry Marshall and Bryan Todd present. The results were immediate and dramatic.
By taking ad groups that had been performing fine and using their "peel and stick" method, to move poorly performing keywords and create new ad groups with the better performing keywords; I have in many cases doubled and tripled my click through rate. This has allowed me to bid higher, gaining better position leading to even higher click through rates. Google then rewards this "relevance" with lower "price per click" for my adds!
I have always thought of myself as a competent copy writer but with the guidance I received from Marshall and Todd and the "split testing" technique they promote, my adds have never been better.
Bottom line, this book will make you money! I could not recommend this book any stronger for any business owner that uses the internet to market their goods or services. If I could give it ten stars I would."
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