About this title: "Marketing Management, 5/e" by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and internet-savvy book available, ...
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Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: BRAND NEW PAPERBACK. 21.26 by 0 inches. (560 pages) the concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. this edition continues to be the most current and inter*n*e*t*-savvy book available, injecting the latest developments in inter*n*e*t*-based communication and distribution ... read more
Description: Good. Only lightly used. Book has minimal wear to cover and binding. A few pages may have small creases and minimal underlining. Book selection as BIG as Texas. read more
Description: Good. Only lightly used. Book has minimal wear to cover and binding. A few pages may have small creases and minimal underlining. Book selection as BIG as Texas. read more
Description: Satisfaction Guaranteed. Shipped quickly. 2001. Paperback. 4 Ed. Used, very good. Very good overall with light to moderate wear. No dust jacket. read more
Description: Satisfaction Guaranteed. Shipped quickly. 2004. Paperback. 5 Ed. Used, very good. Very good overall with light to moderate wear. No dust jacket. read more
Description: Satisfaction Guaranteed. Shipped quickly. 2001. Paperback. 4 Ed. Used, very good. Very good overall with light to moderate wear. No dust jacket. read more
Description: Fair. 0072863706 Textbook 5th edition. CD NOT INCLUDED. Light dirt, wear, fading, or curling of cover or spine. Cover is curling upward and will not close completely. Good binding. NO apparent loose pages. NO apparent missing pages. May have unnoticed missing pages, as this is a USED book and pages get lost easily. Light staining or wrinkling from liquid damage. Does not affect the text. Light writing and highlighting. JG. read more
Description: Good. 0072863706 Cover has some surface and edge wear and several large creases, pages are clean, tight and bright! Overall in Great Condition! read more
Description: Fair. 0072472952 Shows definite signs of use, marks/wear present, no missing or torn pages. Used items may not include extras such as infotrac, CD or other web access codes. read more
Binding: Paperback
Publisher: McGraw Hill Higher Education
Date Published: 3/1/2004
ISBN-13:9780071111690ISBN:0071111697
Description: Good. Excellent customer service. May ship from alternate location depending on your zip code and availability. Satisfaction guaranteed! ! read more
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