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About this title: "Marketing Management: A Strategic Decision-Making Approach 6th Edition" concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This 6th Edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter. Also, an entire chapter (Chapter 15) is ...
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Marketing Management: a Strategic Decision-Making Approach (McGraw Hill/Irwin Series in Marketing)
by
John Mullins; Orville C Walker; Jr., Harper W Boyd
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Publisher: McGraw-Hill/Irwin
Date Published: 2006-10-17
ISBN-13: 9780073529820
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Marketing Management: a Strategic Decision-Making Approach (McGraw Hill/Irwin Series in Marketing)
by
John Mullins; Orville C Walker; Jr., Harper W Boyd
Ships from
TX,
USA
Binding: Paperback
Publisher: McGraw-Hill/Irwin
Date Published: 2006-10-17
ISBN-13: 9780073529820
ISBN: 0073529826
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Marketing Management: a Strategic Decision-Making Approach (McGraw Hill/Irwin Series in Marketing)
by
Mullins, John; Walker, Orville; Jr., Harper Boyd
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Binding: PAPERBACK
Publisher: McGraw-Hill/Irwin
ISBN-13: 9780073529820
ISBN: 0073529826
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Marketing Management: a Strategic Decision-Making Approach (McGraw Hill/Irwin Series in Marketing)
by
Mullins, John; Walker, Orville; Jr., Harper Boyd
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Binding: PAPERBACK
Publisher: McGraw-Hill/Irwin
ISBN-13: 9780073529820
ISBN: 0073529826
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Marketing Management (International Edition)
by
John Mullins
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Binding: Paperback
Publisher: McGraw Hill Higher Education
Date Published: 2004
ISBN-13: 9780071111690
ISBN: 0071111697
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Marketing Management: a Strategic Decision-Making Approach
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Mullins, John; Walker, Orville C.; Boyd, Harper W.
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Binding: Package
Publisher: McGraw-Hill/Irwin
Date Published: 17 Oct 2006
ISBN-13: 9780073529820
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Marketing Management: a Strategic Decision-Making Approach (McGraw Hill/Irwin Series in Marketing)
by
John Mullins
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Binding: Paperback
Publisher: McGraw-Hill/Irwin
Date Published: 2006
ISBN-13: 9780073529820
ISBN: 0073529826
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Marketing Management: a Strategic Decision-Making Approach (McGraw Hill/Irwin Series in Marketing)
by
John Mullins
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Binding: Paperback
Publisher: McGraw-Hill/Irwin
Date Published: 2006
ISBN-13: 9780073529820
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Marketing Management
by
John Mullins
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Edition: 6th edition
Publisher: MCGRAW-HILL COLLEGE
ISBN-13: 9780071101097
ISBN: 0071101098
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Marketing Management
by
Mullins, John
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Binding: Kartoniert / Broschiert /
Date Published: 2006
ISBN-13: 9780071101097
ISBN: 0071101098
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Marketing Management: a Strategic Decision-Making Approach
by
Mullins, John; Walker, Orville C.; Boyd, Harper W.
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Binding: Package
Publisher: McGraw-Hill/Irwin
Date Published: 17 Oct 2006
ISBN-13: 9780073529820
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Marketing Management: a Strategic Decision-Making Approach (McGraw Hill/Irwin Series in Marketing)
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Mullins, John, Walker, Orville, W, Jr.,
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Publisher: McGraw-Hill/Irwin
ISBN-13: 9780073529820
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Marketing Management: a Strategic Decision-Making Approach (McGraw Hill/Irwin Series in Marketing)
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Binding: Softcover
ISBN-13: 9780073529820
ISBN: 0073529826
Description: Good. By John Mullins, Orville Walker, Jr., Harper Boyd; ISBN: 0073529826; Pub. : McGraw-Hill/Irwin; Pub. Date: 2006-10-17; Media: Paperback; Weight: 29.6 oz.; Good condition. Customer service is our priority. Choose expedited shipping and receive in 2-6 business days! by John Mullins, Orville Walker, Jr., Harper Boyd; ISBN: 0073529826; Pub. : McGraw-Hill/Irwin; Pub. Date: 2006-10-17; Media: Paperback; Weight: 29.6 oz.; Good condition. Customer service is our priority. Choose expedited ... read more
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Marketing Management: a Strategic Decision-Making Approach (McGraw Hill/Irwin Series in Marketing)
by
John Mullins; Orville Walker; Jr., Harper Boyd
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Binding: Paperback
Publisher: McGraw-Hill/Irwin
Date Published: 2006-10-17
ISBN-13: 9780073529820
ISBN: 0073529826
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Marketing Management: A Strategic Decisionmaking Approach
by
Mullins, John W, and Walker, Orville C, and Boyd, Harper W, Jr.
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Edition: 6th ed.
Binding: Trade paperback
Publisher: Irwin/McGraw-Hill
Date Published: 2006
ISBN-13: 9780073529820
ISBN: 0073529826
Description: Good. No dust jacket as issued. Trade paperback (US). Glued binding. 533 p. Contains: Illustrations. Audience: General/trade. Good condition. US student edition. Ships out quickly. read more
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Marketing Management: a Strategic Decision-Making Approach (McGraw Hill/Irwin Series in Marketing)
by
John Mullins, Orville Walker, Jr., Harper Boyd
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Binding: Paperback
Publisher: McGraw-Hill/Irwin
Date Published: 2006
ISBN-13: 9780073529820
ISBN: 0073529826
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