About this title: "Marketing Management: A Strategic Decision-Making Approach 6th Edition" concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and ...
read more
Note: This is a general synopsis. Each listing is described below.
Description: Very good. No dust jacket as issued. Very little highlighting. Trade paperback (US). Glued binding. 533 p. Contains: Illustrations. Audience: General/trade. As new! ! All orders shipped within 1 business day. read more
Binding: Paperback
Publisher: McGraw-Hill/Irwin
Date Published: 2006-10-17
ISBN-13:9780073529820ISBN:0073529826
Description: New. Excellent condition, very clean inside and outside; We ship daily and provide tracking numbersWe Beat the Lowest Amazon Prices All the time! ! ! read more
Description: New. Please note that deliveries to addresses in the UK and Europe will be in 4-14 business days. Other countries should refer to Alibris standard times. ISBN10: 0071101098. read more
Edition: 6th
Binding: Softcover
Publisher: Irwin/McGraw-Hill, US
ISBN-13:9780073529820ISBN:0073529826
Description: Marketing Management: A Strategic Decision-Making Approach 6th Edition concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This 6th Edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based ... read more
Edition: 6th
Binding: Softcover
Publisher: Irwin/McGraw-Hill, US
ISBN-13:9780073529820ISBN:0073529826
Description: Please note that deliveries to addresses in the UK and Europe will be in 4-14 business days. Other countries should refer to Alibris standard times. Marketing Management: A Strategic Decision-Making Approach 6th Edition concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every ... read more
Description: Good. No dust jacket as issued. Trade paperback (US). Glued binding. 533 p. Contains: Illustrations. Audience: General/trade. Good condition. US student edition. Ships out quickly. read more
Edition: 6th
Binding: Softcover
Publisher: Irwin/McGraw-Hill, US
ISBN-13:9780073529820ISBN:0073529826
Description: PLEASE NOTE that we do not offer expedited shipping. Orders placed with the priority shipping option will automatically be canceled. Marketing Management: A Strategic Decision-Making Approach 6th Edition concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This 6th ... read more
Binding: Paperback
Publisher: McGraw-Hill/Irwin
Date Published: 2006
ISBN-13:9780073529820ISBN:0073529826
Description: New. ACCESS CODES/CDs/OTHER MATERIALS INCLUDED WITH NEW BOOKS MAY NOT BE INCLUDED WITH USED BOOKS. All books listed are the exact edition listed. ACCESS CODES/CDs/OTHER MATERIALS INCLUDED WITH NEW BOOKS MAY NOT BE INCLUDED WITH USED BOOKS. read more
We guarantee every item's condition, as described on Alibris. If you are not satisfied that an item is as described, return your purchase for a refund.
