About this title: Basic Marketing 17e builds on the foundation pillars of previous editions -- the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others ...
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Binding: Hardcover
Publisher: McGraw-Hill/Irwin
Date Published: 2006-10-12
ISBN-13:9780073324043ISBN:0073324043
Description: Good. A Great Deal! ! ! ! /Book is in good shape, but may contain underlining or highlighting inside/ *CD-Rom or DVD still included! ! ! /Media mail is very slow sometimes...for fastest delivery, select "Expedited shipping"! / Buy from me and you won't be let down! ! ! / APO/FPO Orders Appreciated! ! ! read more
Description: Good. With CD! Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Excellent condition! This is NOT the US hard cover. This is the soft cover international edition with IDENTICAL content to the US hard cover. Satisfaction is guaranteed. If for any reason you cannot use this book in your class, a full refund will be offered. Why pay more? read more
Binding: Hardcover
Publisher: McGraw-Hill College
Date Published: 2008
ISBN-13:9780073324043ISBN:0073324043
Description: Very good. Hardcover. Has minor wear and/or markings. CD-ROM Not Included; Has minor wear and/or markings. SKU: 24995452 All orders shipped within 1 business day. 14 day money back guarantee ISBN: 9780073324043. read more
Description: Good. 0073324043 Good condition. May have some markings & or shelfwear. All pages intact. Used items may not include extras such as infotrac, CD or other web access codes. read more
Description: Very Good. 0073324043 Typical used condition. Slight wear to cover, few markings. Hardcover. Used items may not include extras such as infotrac, CD or other web access codes. read more
Description: Very Good. 17th Edition. 2008 Hardcover. Orders usually ship on or before next business day. May have highlighting. We send best copy available. read more
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