About this title: Too many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking. But such efforts rarely have a positive impact on the bottom line. Pat Fallon and Fred Senn argue that leaders have more creativity within their organizations than they realize - but they inadvertently stifle it or ...
read more
Note: This is a general synopsis. Each listing is described below.
Binding: Hardcover
Publisher: Harvard Business School Press
Date Published: 2006-07-18
ISBN-13:9781591399278ISBN:1591399270
Description: Very Good in Very Good + jacket. *** Hardcover in Very Good +/Very Good + condition. Binding tight, pages clean. No previous owner names. *** read more
Edition: First edition. Illustrated.
Binding: Hardcover
Publisher: Harvard Business School Press
Date Published: 2006
ISBN-13:9781591399278ISBN:1591399270
Description: Very good in very good dust jacket. Glued binding. Paper over boards. With dust jacket. 228 p. Contains: Illustrations. Audience: General/trade. Brand New-Gift Quality In a plastic cover read more
Edition: Second Printing
Binding: Hardcover
Publisher: Harvard Business School Press, Boston, MA, U.S.A.
Date Published: 2006
ISBN-13:9781591399278ISBN:1591399270
Description: Fine in Fine jacket. 8vo-over 7¾"-9¾" tall. "In JUICING THE ORANGE: HOW TO TURN CREATIVITY INTO A POWERFUL BUSINESS ADVANTAGE, Pat Fallon and Fred Senn argue that no matter which new media emerge and which old media fade away, one factor remains crucial: the power of applied creativity to move the market in your favor. According to the authors, leaders have more creativity in their organizations than they realize-but they inadvertently stifle it. Or they channel it in the wrong directions. " ... read more
Binding: Hardcover
Publisher: Harvard Business School Press
Date Published: 2006
ISBN-13:9781591399278ISBN:1591399270
Description: New. Brand New! Buy with confidence-your satisfaction is guaranteed at B-Logistics! Due to the large scale of our operation, we do not have access to the specific contents/condition of our items. Please note that Expedited shipping is not available at this time. read more
Binding: Hardback
Publisher: McGraw-Hill Education(Harvard Business School Press)
Date Published: 2006
ISBN-13:9781591399278ISBN:1591399270
Description: BRAND NEW HARDBACK. 9.402 by 6.402 inches. Too many companies think creativity means throwing money into marketing efforts and giving lip service to out of the box thinking. but such efforts rarely have a positive impact on the bottom line. pat fallon and fred senn argue that leaders have more creativity within their organizations than they realize--but they inadvertently stifle it or channel it in ineffective ways. juicing the orange outlines a disciplined approach to building creativity ... read more
Binding: Hardcover
Publisher: Harvard Business School Press
Date Published: 2006
ISBN-13:9781591399278ISBN:1591399270
Description: Good. Used Condition-GOOD can be a well cared for Book that is in great condition to a Book that may show some signs of wear. GOOD Books sometimes are permanently marked; have some spine or page creases; exibit signs of aging or an ExLibrary copy. ** Sometimes grease pencil or permanent marking on cover. May contain limited notes and or highlighting. 100% Satisfaction guaranteed on all purchases. ** SHIPS FROM USA-Domestic Delivery takes 5-14 days ** read more
Binding: Hardcover
Publisher: Perseus Distribution Services
Date Published: 2006
ISBN-13:9781591399278ISBN:1591399270
Description: Fine. Hardcover. Almost New. SKU: 23254960 All orders shipped within 1 business day. 14 day money back guarantee ISBN: 9781591399278. read more
Binding: Hardcover
Publisher: Perseus Distribution Services
Date Published: 2006
ISBN-13:9781591399278ISBN:1591399270
Description: Fine. Hardcover. Almost New. SKU: 23255728 All orders shipped within 1 business day. 14 day money back guarantee ISBN: 9781591399278. read more
Binding: Hardcover
Publisher: Perseus Distribution Services
Date Published: 2006
ISBN-13:9781591399278ISBN:1591399270
Description: Fine. Hardcover. Almost New. SKU: 23255722 All orders shipped within 1 business day. 14 day money back guarantee ISBN: 9781591399278. read more
Binding: Hardcover
Publisher: Perseus Distribution Services
Date Published: 2006
ISBN-13:9781591399278ISBN:1591399270
Description: Fine. Hardcover. Almost New. SKU: 23254963 All orders shipped within 1 business day. 14 day money back guarantee ISBN: 9781591399278. read more
"This book was given to me as a holiday present from a friend of mine who also happens to be the son's author. Quick, easy read with great points why it's critical to continue to bring creativity and innovation to every industry. Also highlights the changing power of the consumer and the internet in the game of business. In addition, great to learn the history of some iconic advertising from 1981 through today. Highly recommended for anyone studying any segment of business, in particular marketing, entrepenuership, and those interesting in/or owning their own buiness."
"The 7 Principles of Creative Leverage. 1. Always stretch from scratch. 2. Demand a ruthlessly simple definition of the business problem. 3. Discover a proprietary emotion. 4. Focus on the size of the idea, not the size of the budget. 5. Seek out the strategic risks. 6. Collaborate or perish. 7. Listen hard to your customers (then listen some more.)"
"Good insight into the process of successful ad campaigns from the firm that brought you United Airlines' Gershwin theme song and animated commercials."
We guarantee every item's condition, as described on Alibris. If you are not satisfied that an item is as described, return your purchase for a refund.
rating
