About this title: There is no one in the business world that doubts the impact of colour. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of colour as a means of instant communication in order to make appropriate colour decisions. This guide explains the emotional response to colour and covers the latest guidelines for effective colour combinations including the integration of colour trends. With up-to-date visuals and printing formulas to eliminate guesswork, this guide empowers and equips its users to make smart informed decisions.
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Binding: Softcover
Publisher: Hand Book Pr
Date Published: 2006-11-29
ISBN-13:9780971401068ISBN:0971401063
Description: NEW. Softcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9780971401068. read more
Binding: Paperback
Publisher: Hand Books Press
Date Published: 2006
ISBN-13:9780971401068ISBN:0971401063
Description: New. Brand New! Buy with confidence-your satisfaction is guaranteed at B-Logistics! Due to the large scale of our operation, we do not have access to the specific contents/condition of our items. Please note that Expedited shipping is not available at this time. read more
Binding: Paperback
Publisher: F & W Pubns Inc
Date Published: 2006
ISBN-13:9780971401068ISBN:0971401063
Description: New. This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, it empowers and eq... read more
"This is a gorgeous book with a valuable, well organized index of color palettes organized into themes. The analysis though, is mostly pseudo-scientific. Ignore the prose and enjoy the colors."
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