About this title: With 'Baby Boomer' women spending over a trillion dollars a year, the days of 40+ women being ignored by marketers are numbered. "Boom" is a comprehensive guide to identifying, reaching and influencing these women. The book features insights and case histories from 40 top marketers, including executives from Intel, Ford, Seabourn Cruises, ...
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Description: Very Good. 0814473903 Not a used copy....Some surface and edge wear with creasing and tear to jacket. Inside pages clean, binding tight. No remainder marks. Shipped with delivery confirmation inside US. Selling books since 1979*p/BN-O6-34. read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: Hardcover
Publisher: AMACOM
Date Published: 2006-09-26
ISBN-13:9780814473900ISBN:0814473903
Description: Like New. May be shiny, in some instances dust jackets are not included, no missing pages, no damage to binding, may have a remainder mark. read more
Binding: Hardcover
Publisher: AMACOM/American Management Association
Date Published: 2006
ISBN-13:9780814473900ISBN:0814473903
Description: Very good in very good dust jacket. Glued binding. Paper over boards. With dust jacket. 238 p. Contains: Illustrations. Audience: General/trade. read more
Description: Like New. 2006-Hardcover-May contain minor shelf-wear. Otherwise, volume un-read and in "As-New" condition. -Used-Like New-Hall Street Books proudly ships from Brooklyn, NY. All orders are processed and shipped within 24 hours, M-F. 100% money back No-Worry guarantee with expedited delivery and delivery confirmation available. read more
Description: Fine. 0814473903 Ships next business day. NEW/UNREAD! ! ! Text is Clean and Unmarked! --Be Sure to Compare Seller Feedback and Ratings before Purchasing--May have light shelf wear from storage. read more
Binding: Hardcover
Publisher: AMACOM/American Management Assoc
Date Published: 2006
ISBN-13:9780814473900ISBN:0814473903
Description: New. Brand New! Buy with confidence-your satisfaction is guaranteed at B-Logistics! Due to the large scale of our operation, we do not have access to the specific contents/condition of our items. Please note that Expedited shipping is not available at this time. read more
Binding: Hardback
Publisher: McGraw-Hill Education(Amacom)
Date Published: 2006
ISBN-13:9780814473900ISBN:0814473903
Description: BRAND NEW HARDBACK. 9.299 by 6.299 inches. (256 pages) with baby boomer women spending over a trillion dollars a year, the days of 40+ women being ignored by marketers are numbered. boom is a comprehensive guide to identifying, reaching and influencing these women. the book features insights and case histories from 40 top marketers, including executives from intel, ford, seabourn cruises, citigroup, wellpoint, mary kay, and more. mary brown is president and creative director of imago creative, ... read more
Binding: Hardcover
Publisher: AMACOM/American Management Association
Date Published: 2006
ISBN-13:9780814473900ISBN:0814473903
Description: New in new dust jacket. Glued binding. Paper over boards. With dust jacket. 238 p. Contains: Illustrations. Audience: General/trade. read more
Description: Good. 0814473903 Good condition. May have some markings & or shelfwear. All pages intact. Used items may not include extras such as infotrac, CD or other web access codes. read more
Binding: Hardback
Publisher: Amacom Books
Date Published: 2006
ISBN-13:9780814473900ISBN:0814473903
Description: New. ? The time is ripe for a book that takes marketing to this segment of the population seriously. This book's challenge to the marketing community is to wake up and rethink who it is that has control over the economic purse strings. ? ? From the foreword... read more
"Whether you sell advertising time, shoes, or computer software, you need to be aware of a hidden market just waiting to be tapped. What is this hidden market? Baby Boomers. In particular, female baby boomers.
As we all know, the Boomer generation (those born between 1946 and 1964) is a huge portion of our population due in part to its unprecedented length when compared to the generations preceding and following them. Thus, many smart advertising and marketing plans focus on the Boomer markets. Still, much of this advertising is directed at the male portion of this generation forgetting that many female Boomers make very good livings by their own right. Moreover, this generation of woman are currently in the midst of parenting adult children, caring for aging parents, and going through empty nest syndrome. Not only are these women spending more money on commodities for themselves but they are still the primary shopper in their household."
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