Master the art of word of mouth marketing with this fun, practical, hands-on guide.
Foreword by Seth Godin and Afterword by Guy Kawaski.
With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.
Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz--when to use them ...
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Note: This is a general synopsis. Each listing is described below.
Binding: Hardcover
Publisher: Kaplan Business
Date Published: 2006-11-01
ISBN-13:9781419593338ISBN:1419593331
Description: Near Fine in Near Fine jacket. No tears or chips to the DJ, interior clean and bright, binding tight, a wonderful copy throughout. read more
Binding: Hardcover
Publisher: Kaplan Publishing
Date Published: 2009-02-03
ISBN-13:9781427798619ISBN:1427798613
Description: New. New, unread, unused & in perfect condition with no damaged or missing pages. This is a paperback with same cover and pre-release stickers. This book is the same isbn, but is a paperback. Great Copy. Ships Lightning Fast. read more
Binding: Hardcover
Publisher: Kaplan
Date Published: 2009-02-03
ISBN-13:9781427798619ISBN:1427798613
Description: NEW. Hardcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9781427798619. read more
Edition: First Printing
Binding: Hardcover
Publisher: Kaplan Business
Date Published: 2006-11-01
ISBN-13:9781419593338ISBN:1419593331
Description: Like New. 2006 hardcover with dust jacket, 1st printing with full number line, NEW, All of our products are cleaned with an disinfectant for your protection before shipping. read more
Binding: Hardback
Publisher: Kaplan
Date Published: 2009
ISBN-13:9781427798619ISBN:1427798613
Description: New. Make People Talk With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Ever wonder why everyo... read more
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