About this title: The advertising industry has changed out of all recognition over the past twenty years. The map of global communications has been redrawn by a flood of mergers and takeovers, and the media industry is now dominated by a handful of transnational conglomerates. Advertising companies have diversified into television production, public relations, media buying and marketing services. In the gap created by the crisis in public service provision, advertising has stepped in, forming a network whcih enervates media, economies, cultures, politics and international relations. Armand Mattelart's ...
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Note: This is a general synopsis. Each listing is described below.
Binding: Textbook Binding
Publisher: Routledge
Date Published: 1991-11-20
ISBN-13:9780415050647ISBN:0415050642
Description: Very Good. Unmarked, uncreased, gently used. Cover has slight shelf wear. Pages clean & bright, binding tight. *Ships Next Business day* read more
Binding: Paperback
Publisher: Taylor & Francis(Routledge)
Date Published: 1991
ISBN-13:9780415050647ISBN:0415050642
Description: BRAND NEW PAPERBACK. 9.213 by 6.142 inches. This book is printed on demand. (allow 1-2 weeks for printing) a survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying. (Paperback) read more
Binding: Paperback
Publisher: Routledge
Date Published: 1991
ISBN-13:9780415050647ISBN:0415050642
Description: New. BRAND NEW and ready for dispatch. Delivery normally within 4/7 days. Our reputation is built on our Speedy Delivery Service and our Customer Service Team. read more
Edition: 1st Edition
Binding: SOFTCOVER
Publisher: Comedia / Routledge, London
Date Published: 1991
ISBN-13:9780415050647ISBN:0415050642
Description: AS NEW in None called for jacket. 1st Edition. Large 8vo Paperback. 242pp, index etc...............[ CONDITION DETAILS: An extremely well preserved AS NEW un-or barely-read copy ].......Unless otherwise noted: 1st Edition means First Printing; books are in the original publishers binding; wrappers (present only if mentioned above) are complete, un-clipped and provided with transparent protectors. read more
Description: Fine. 0415050642 SOFTCOVER, VERY NICE AND CLEAN, HAS GENTLE WEAR, PAGES CLEAN, BINDING TIGHT, NO HIGHLIGHTING/UNDERLINING/MARKS, GREAT FOR PERSONAL USE. read more
Edition: First Edition. Wraps.
Binding: Softcover
Publisher: Routledge, An Imprint Of Taylor & Francis Books Ltd, London
Date Published: 1991
ISBN-13:9780415050647ISBN:0415050642
Binding: Paperback
Publisher: Taylor & Francis
Date Published: 1991
ISBN-13:9780415050647ISBN:0415050642
Description: New. A survey of the changes in the advertising industry in the last 20 years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying. read more
Binding: Paperback
Publisher: ROUTLEDGE CHAPMAN HALL
Date Published: 1991
ISBN-13:9780415050647ISBN:0415050642
Description: New. A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying. br br li This title availa... read more
Binding: Softcover
Publisher: ROUTLEDGE
Date Published: 1991
ISBN-13:9780415050647ISBN:0415050642
Description: Ex-Library Published by Routledge in 1991. Textbook Binding. Number of pages: 260. Ex. Library copy-usual stamps and marks. Condition: Very Good. May show some slight signs of wear. #8424422 Shipped from UK. Delivery is usually 2-3 working days from order by Royal Mail, International Delivery is by Airmail. read more
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