About this title: Leading minds and landmark ideas in an easily accessible format from the preeminent thinkers whose work has defined an entire field to the rising stars and who will redefine the way we think about business, "The Harvard Business Review Paperback Series" delivers the fundamental information today's professionals need to stay competitive in a fast-moving world. With the increasing globalization of brands, effective brand management in differentiating products has become even more essential. "Harvard Business Review on Brand Management" provides the latest strategies for maximizing the value of ...
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Description: Good. 1999-Paperback----Used-Good-Hall Street Books proudly ships from Brooklyn, NY. All orders are processed and shipped within 24 hours, M-F. 100% money back No-Worry guarantee with expedited delivery and delivery confirmation available. read more
Description: Very Good. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: Paperback
Publisher: Harvard Business Press
Date Published: 1999-08-25
ISBN-13:9781578511440ISBN:1578511445
Description: Very Good. *Binding is tight and square. Text is clean, bright and unmarked. We recommend EXPEDITED MAIL for even faster delivery! read more
Description: Reader copy. 1999. Cover different from shown. Ex-Public Library. Covers show some wear. Cover and page corners show minor wear. Usual library stickers and stamps. Save a tree-buy used.. read more
Binding: Trade paperback
Publisher: Harvard Business School Press
Date Published: 1999
ISBN-13:9781578511440ISBN:1578511445
Description: Very good. No dust jacket as issued. Spine straight w/o creases, binding tight, no reader/remainder/library marks, covers/pgs flat w/sharp corners, very slight shelf wear. 204 numbered pgs., . Audience: General/trade. Photos/other info available by e-mail. Daily(M-F)orders/e-mail responses. E-mail confirmation of shipment. Books stored in smoke-free, climate controlled environment. Check our feedback. read more
Description: Reader copy. Approx. 44% of all text pages have highlighting, underlining and notes. Mild front cover crease, light cover edge wear, book is in-hand and available to ship when ordered, mails from Northern VA, USA. read more
Edition: Sixth Printing
Binding: Trade Paperback
Publisher: Harvard Business School Press, Boston, Massachusetts, U.S.A.
Date Published: 1999
ISBN-13:9781578511440ISBN:1578511445
Description: Fine. No Jacket. 8vo-over 7¾"-9¾" tall. "With the increasing globalization of brands, effective brand management, effective brand management in differentiating products has become even more essential. This helpful volume provides the latest strategies for maximizing the value of your brands and products. " This book has 204 pages and is illustrated. read more
Binding: Softcover
Publisher: Harvard Business School Pr
Date Published: 1999-08-01
ISBN-13:9781578511440ISBN:1578511445
Description: NEW. Softcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9781578511440. read more
Binding: Paperback
Publisher: Harvard Business School Press
Date Published: 1999
ISBN-13:9781578511440ISBN:1578511445
Description: New. Brand New! Buy with confidence-your satisfaction is guaranteed at B-Logistics! Due to the large scale of our operation, we do not have access to the specific contents/condition of our items. Please note that Expedited shipping is not available at this time. read more
Binding: Paperback
Publisher: McGraw-Hill Education(Harvard Business School Press)
Date Published: 1999
ISBN-13:9781578511440ISBN:1578511445
Description: BRAND NEW PAPERBACK. 8.201 by 5.5 inches. (224 pages) leading minds and landmark ideas in an easily accessible format from the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, the harvard business review paperback series delivers the fundamental information today's professionals need to stay competitive in a fast-moving world. with the increasing globalization of brands, effective brand management in ... read more
Description: Good. 1578511445 Good condition. May have some markings & or shelfwear. All pages intact. Used items may not include extras such as infotrac, CD or other web access codes. read more
Description: Good. 1578511445 Good condition. May have some markings & or shelfwear. All pages intact. Used items may not include extras such as infotrac, CD or other web access codes. read more
Description: Good. 1578511445 Good condition. May have some markings & or shelfwear. All pages intact. Used items may not include extras such as infotrac, CD or other web access codes. read more
Description: Good. 1578511445 Former Library book. Binding is slightly damaged and/or book has some loose pages. No missing pages. Used items may not include extras such as infotrac, CD or other web access codes. read more
"Going into it, I knew the book had been published in 1999, and that HBR case studies can be 3-5 years older than their publish date, but thought I could pick up some useful information nonetheless. As expected, most of the examples were outdated, and didn't really apply to the new world of online media and advertising. However, some of the nuggets for successful branding still apply, like: keeping things simple and not clouding your brand with too many offerings, keeping focus on specific channel strategies and being consistent in our messaging, not buckling to competitive pressures around cost if it means compromising the core product/service, and of course, know your customer.
A much more interesting and useful book that I'm reading right now is "Don't Make Me Think!: A Common Sense Approach to Web Usability" by Steve Krug."
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