About this title: Written by the business world's new gurus, "Blue Ocean Strategy" continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold ...
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Note: This is a general synopsis. Each listing is described below.
Edition: First Editiono-3rd Printing
Binding: Hardcover
Publisher: Harvard Business School Press, Boston, Massachusetts, U.S.A.
Date Published: 2005
ISBN-13:9781591396192ISBN:1591396190
Description: As New in As New jacket. BUSINESS. 8vo-over 7¾"-9¾" tall. XV + 240 PAGES. Includes preface, 3 appendices, notes, bibliography, & index. read more
Binding: Hardcover
Publisher: Harvard Business School Press
Date Published: 2005
ISBN-13:9781591396192ISBN:1591396190
Description: New. Slight shelf wear. GoodwillnyBooks is committed to providing each customer with the highest standard of customer service. You may return new items within 30 days of delivery for a full refund. read more
Binding: Hardcover
Publisher: Harvard Business School Pr
Date Published: 2005-02-28
ISBN-13:9781591396192ISBN:1591396190
Description: NEW. Hardcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9781591396192. read more
Binding: Spoken Word Compact Disc
Publisher: Gildan Audio
Date Published: 2006-09-25
ISBN-13:9781596590687ISBN:1596590688
Description: NEW. Spoken Word Compact Disc. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9781596590687. read more
Binding: Hardback
Publisher: McGraw-Hill Education(Harvard Business School Press)
Date Published: 2005
ISBN-13:9781591396192ISBN:1591396190
Description: BRAND NEW HARDBACK. 9.5 by 6.402 inches. Written by the business world's new gurus, blue ocean strategy continues to challenge everything you thought you knew about competing in today's crowded market place. based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors w. chan kim and renee mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. and the business world has caught on-companies ... read more
Edition: Unabridged
Binding: Audiobook CD
Publisher: GILDAN MEDIA
Date Published: 2006
ISBN-13:9781596590687ISBN:1596590688
Description: Winning by "not" competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne ass... read more
Binding: Hardback
Publisher: Perseus Distribution Services
Date Published: 2005
ISBN-13:9781591396192ISBN:1591396190
Description: This landmark work upends traditional thinking about strategy, and explains how to create uncontested market space and make the competition irrelevant while charting a new path to capture new market space that is ripe for growth. read more
Binding: Hardcover
Publisher: Harvard Business School Press
Date Published: 2005
ISBN-13:9781591396192ISBN:1591396190
Description: As New in As New jacket. Blue Ocean Strategy, W. Chan Kim, Renee Mauborgne, Harvard Business School Press, 2005. Book is in Pristene AS NEW condition, Blue paper, clean, non price-clipped. Binding is squared and tight, no roll. Interior is clean, crisp, and bright, AS NEW. Book has never been read. read more
"This is a good concept to consider. They also make a good effort to back up their theory with real examples. The authors provide a framework to implement the strategy, but the challenge is somewhat paradoxical... Blue Ocean Strategy is clear and obvious when analyzed in hindsight. Trying to create, develop or otherwise establish a Blue Ocean Strategy from scratch (or even existing), is slightly more obscure."
"Assigned work reading, but really wasn't so bad, considering what it is: 1. nonfiction and 2. management text. Lots of examples of how companies stopped competing with the market and created their own niche. For industries that struggle to compete, like libraries, this concept might help to open up new opportunities."
"Just re-read this after a couple of years. It's really a terrific book, but NOT FOR THE REASONS THE AUTHORS THOUGHT IT WAS. It is inspirational, having prompted me to take pages of notes and scribble pages of ideas for clients, friends and our own firm. It is a wonderful framework for thinking about business challenges in new ways. But it's not a business-school book. Its case studies and metrics are just silly and don't hold up at all. BUT as a brainstorming guide, it's first-rate."
"Um excelente livro sobre como elaborar estratégias ao ponto de tornar seus concorrentes irrelevantes. Sim! Parece estranho, certo? Mas com o desenrolar dos exemplos você verá quais ferramentas utilizar para se diferenciar da concorrência, tornando-se único no mercado."
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