About this title: In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.
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Binding: Hardcover
Publisher: Hyperion
Date Published: 2006
ISBN-13:9781401302375ISBN:1401302378
Description: Good in Good jacket. 129-X Ex-library. Books rated "Good" may have some notes, underlining, or highlighting. These books also may contain the previous owner's name, stamp, sticker, or gift inscription, or may be library discards. read more
Description: Good. Light shelf wear and minimal interior marks. Millions of satisfied customers and climbing. Thriftbooks is the name you can trust, guaranteed. Spend Less. Read More. read more
Description: Good. 1401302378 Former library item may have library binding and show stamps, stickers or other marks. Items not meeting quality expectations may be returned. Due to the large scale of our operation, we do not have access to the specific contents/condition of our items. read more
Description: Good. 2006-Hardcover--may contain minor shelf-wear-Used-Good. Hall Street Books proudly ships from Brooklyn, NY. All orders are processed and shipped within 24 hours, M-F. 100% money back No-Worry guarantee with expedited delivery and delivery confirmation available. read more
Binding: Hardcover
Publisher: Hyperion
Date Published: 7/11/2006
ISBN-13:9781401302375ISBN:1401302378
Description: Very Good. 1401302378 May show signs of shelf wear. Choose EXPEDITED shipping, receive in 2-5 business days. Please email with questions. read more
Binding: Hardcover
Publisher: Hyperion
Date Published: 2006
ISBN-13:9781401302375ISBN:1401302378
Description: Fine in Like new jacket. Excellent copy with a hint of shelfwear Excellent copy, tight, bright and clean with NO Markings or underlining to text. All items ship from Gig Harbor, Wa within 24 hrs! read more
Description: Good. 1401309666 Book could have shelf wear, or a bump, or sunfade to edges. These are new unread books from the publisher with one of these conditions. See are feedback as customers are satisfied in how we grade our books. Has remainder mark. Fast shipping and customer service is our number 1 priority! read more
Description: Very Good. 1401309666 Paperback, Condition: Very Good; this book is in very good condition with light curve to the spine / light reading creases to the covers. read more
Description: Why the Future of Business is Selling Less of More. NY: Hyperion, (2006). Advance Reading Copy. Papercovers. Very good with some bumping and use. Softcover. read more
Edition: 1st Printing
Binding: Hardcover
Publisher: Hyperion Books, New York
Date Published: 2006
ISBN-13:9781401302375ISBN:1401302378
Description: Good in Good jacket. 8vo-over 7¾"-9¾" tall. Book shows moderate wear/ spine tight, pages clean/ D.J. not price clipped; creased; moderate edge wear/ corners and spine bumped/ readers slant/ gift inscription on front page/ small plastic envelope on front end page. read more
"OK, this book gets down-graded because it is an excellent example of snake oil. Kool Aid.
Let me explain. I'm sure that some people love this book. However, Chris Anderson takes an excellent insight, then extends and extrapolates this insight all out of shape, drawing general conclusions about the whole economy that make absolutely no sense.
First, consider the source. Chris Anderson is the editor-in-chief of Wired magazine. If you've never read Wired, it is a huge media cheerleader for the high technology / IT industries. For example, the articles in Wired display consistent technological triumphalism, like a discussion of the "death of print books," without providing supporting data or a complete picture.
The Wired ethos permeates this book. Example: Anderson says that he can point to "hundreds" of examples of companies that typify the Long Tail approach, but spends the most page space on a select few: Amazon, Rhapsody, Google, etc. Anderson also focuses on music and books for examples, then makes generalizations about all business enterprises that have no economic basis for manufacturing or other non-entertainment industries. The chapter on aggregation seems to have the general message "push the inventory problems down to third party suppliers," yet this kind of strategy can lead to fundamental breakdowns in your ability to deliver unless you can scale like (guess who?) Amazon - especially when you are talking about cars, refrigerators, etc. that are real products.
After 100 pages I could not take this book seriously. It's a shame. The insight of the Long Tail, that you can make a business case for selling a wider diversity of products that aren't "mega-hits," makes a lot of sense. Web technology makes the selling of these products possible in a way that was not possible with brick-and-mortar stores. However, an understanding of how several successful businesses harnessed this idea is not directly generalizable to an entire economy. Making unsupported claims about supposed new "truths" does not make these claims actually true."
"I give up...I can't take any more of this horribly boring book. My economics textbook keeps my interest better than this, which is extremely sad. I'm giving it two stars instead of one only because it had a few good tidbits of information regarding the evolution of the music and publishing industries (there was some interesting stuff about things such as Myspace and Lulu that I hadn't heard before). None the less, this is another book about an idea that probably made a fascinating article in a magazine or a slightly interesting online blog, but expanding it into a book took it beyond its attention captivating capabilities. You could easily fit what the book addresses into a multi-page article without loosing any of the integrity of the theory (and without boring the reader to tears)."
"Chris Anderson's thesis -- market niches are taking over for mainstream cultural hits -- has been quickly reaching a crescendo since this book was published in 2006. Through this book and his blog by the same title, Anderson, editor of Wired, writes and explains the history of mass-market consumption in the 20th century and the seismic shift to personal consumption in the 21st century with ease. His thoughts and conclusions are hard to refute. To get a glimpse as to why the newspaper industry is dying and the box office floundering, one must understand that it is not that people are reading less or watching fewer movies. Consumers -- not editors, producers, teachers, or radio station execs -- are now in control thanks to the democritization of production and distribution of ideas and products. Neilsen ratings and Casey Kasam are no longer controlling the hits. It is exciting for new markets and scary for those who have dictated the markets. We are at an interesting time in the history of culture and art. With no gate-keepers left, no one can accurately predict the state of business in 25 years. For my friends in the media or those just laid off, I recommend reading this book to at least understand how we got to this point in history and where the Internet economy might be taking business in the future."
"Chris Anderson's book can be summarized by saying that the consumer retail market these days is driven more by a bottom-up movement (what he calls "post-filters") than by top-down factors ("pre-filters"). The idea can also be synthesized by saying that "hits" are no longer as big as they once were because they now compete with individuals with louder voices.
For example, during its most popular seasons, "I Love Lucy" was watched by 70 percent of households with televisions. That kind of homogenized market in TV viewership is unheard of today. You can't draw that kind of percentage even with a presidential address. The reason is obvious: we have so many more choices. Anderson analyzes this in many markets (music, television, clothing, even the button industry) and all yield the same paradigm shift: we're moving towards a culture of niches, one that ultimately complements (not replaces) the "hits" we're used to.
This is a fantastic modern read. Anderson not only describes with detail and humor the consumerist society in which we participate, but does it with a very relaxed, colloquial tone that allows a quick, enjoyable read."
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