About this title: NEW IN PAPERBACK 'The Handbook of Marketing is different! that Barton Weitz and Robin Wensley are its editors should suggest something out of the ordinary. A glance at the contributors (e.g., Wilkie. Webster, Day, Shocker, Keller, Hauser, Winer, Stewart. Parasuraman. Zeithaml) puts the matter to rest. The Handbook is an extraordinary effort. The ...
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Note: This is a general synopsis. Each listing is described below.
Binding: Softcover
Publisher: Sage Pubns
Date Published: 2006
ISBN-13:9781412921206ISBN:1412921201
Description: Paperback. Almost New. Free Edition: Same as student edition but has free copy markings. SKU: 19509901 All orders shipped within 1 business day. 14 day money back guarantee ISBN: 9781412921206 Almost New. Free Edition: Same as student edition but has free copy markings. SKU: 19509901 All orders shipped within 1 business day. 14 day money back guarantee. read more
Binding: Paperback
Publisher: Sage Publications Ltd
Date Published: 2006
ISBN-13:9781412921206ISBN:1412921201
Description: New. Presents an overview of the field of marketing. This book offers a collection compiled by an international advisory board of marketing academics with contributions from scholars in the field, each covering research issues in particular areas of expertise. read more
Description: New. PLEASE NOTE: All books are promptly imported from the UK using DHL or Royal Mail international mail WITH TRACKING NUMBER. Delivery is typically 5-10 working days. Please do not select expedited shipping. Professional and reliable bookseller (est.1987). read more
Description: Now available for review in the NEW Paperback Edition! 1-4129-2120-1? ? "This book is ideally suited for doctoral students...all chapters offer well-developed summaries of research in the particular field and guidance on future research. "— CHOICEThe Handbook of Marketing presents a major retrospective and prospective overview of the field of marketing, and provides a landmark reference at a time when many of the traditional boundaries and domains within the marketing discipline have been ... read more
Description: New. PLEASE NOTE: All books are promptly imported from the UK using International Priority Airmail. Delivery is typically 5-10 working days. Please do not select expedited shipping. Heavier and more expensive items have tracking number. Professional and reliable bookseller (est.1987). read more
Description: Please note that deliveries to addresses in the UK and Europe will be in 4-14 business days. Other countries should refer to Alibris standard times. Now available for review in the NEW Paperback Edition! 1-4129-2120-1? ? "This book is ideally suited for doctoral students...all chapters offer well-developed summaries of research in the particular field and guidance on future research. "— CHOICEThe Handbook of Marketing presents a major retrospective and prospective overview of the field of ... read more
Description: PLEASE NOTE that we do not offer expedited shipping. Orders placed with the priority shipping option will automatically be canceled. Now available for review in the NEW Paperback Edition! 1-4129-2120-1? ? "This book is ideally suited for doctoral students...all chapters offer well-developed summaries of research in the particular field and guidance on future research. "— CHOICEThe Handbook of Marketing presents a major retrospective and prospective overview of the field of marketing, and ... read more
Description: New. No dust jacket as issued. Trade paperback (US). Glued binding. 582 p. Contains: Illustrations. Audience: General/trade. Brand New. US student edition. Ships out quickly. read more
Description: New. PLEASE NOTE: All books are promptly shipped from our UK warehouse using Royal Mail International Priority mail. Heavier or more expensive books are shipped with a TRACKING NUMBER. Professional and reliable bookseller (est.1987). read more
Description: New. PLEASE NOTE: All books are promptly imported from the UK using International Priority Airmail. Delivery is typically 5-10 working days. Please do not select expedited shipping. Heavier and more expensive items have tracking number. Professional and reliable bookseller (est.1987). read more
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