About this title: This text is a user-friendly introduction to the semiotic study of advertising. It is intended for advertisers and marketers interested in the use of semiotics as a tool in their field. It can also be used as a basic textbook in semiotic analysis and in media courses. But even the general reader can find much to ponder here, as the authors ...
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Note: This is a general synopsis. Each listing is described below.
Binding: Trade Paperback
Publisher: Legas Publishing
Date Published: 07/2000
ISBN-13:9781894508070ISBN:1894508076
Description: Fine Like New, Unread, not previously owned. May show signs of wear including remainder marks or stickers on book or cover. Trade paperback (US). Glued binding. 102 p. Contains: Illustrations. read more
Edition: First Edition
Binding: Softcover
Publisher: Legas, Ottawa
Date Published: 2000
ISBN-13:9781894508070ISBN:1894508076
Description: Very Good with no dust jacket. 1-894508-07-6. 102 pp. Light edgewear. A friendly introduction to the study of meaning in advertising, showing how to weave messages and meanings into your advertising text.; 8vo 8"-9" tall. read more
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