About this title: Ads targeted at kids are virtually everywhere - in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, author Juliet Schor examines how marketing efforts of vast size, scope and effectiveness have created 'commercialized children'. Ads and their messages about sex, drugs and food affect not just what children want to buy, but who they think they ...
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Note: This is a general synopsis. Each listing is described below.
Binding: Paperback
Publisher: Scribner
Date Published: 2005-10-04
ISBN-13:9780684870564ISBN:0684870568
Description: Book is like new. It is brand new but the upper corner of the front cover has a crease. It also has a remainder mark. Thank you. read more
Binding: Trade Paperback
Publisher: Simon & Schuster, Riverside, New Jersey, U.S.A.
Date Published: 2005
ISBN-13:9780684870564ISBN:0684870568
Description: Very Good. 8vo-over 7¾"-9¾" INSCRIBED BY AUTHOR Inscribed and signed by the author on the title page, one of the forward pages has a short note, otherwise crisp, tight, and unmarked. read more
Binding: Softcover
Publisher: Scribner
Date Published: 2005-10-04
ISBN-13:9780684870564ISBN:0684870568
Description: NEW. Softcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9780684870564. read more
Binding: Paperback
Publisher: Scribner
Date Published: 2005
ISBN-13:9780684870564ISBN:0684870568
Description: New. Brand New! Buy with confidence-your satisfaction is guaranteed at B-Logistics! Due to the large scale of our operation, we do not have access to the specific contents/condition of our items. Please note that Expedited shipping is not available at this time. read more
Edition: Reprint
Binding: Paperback
Publisher: Simon & Schuster
Date Published: 2005
ISBN-13:9780684870564ISBN:0684870568
Description: With a new Afterword by the author, this groundbreaking book offers the first hard research data on the consequences of turning young children into consumers. read more
Binding: Unknown
Publisher: Simon & Schuster Ltd
Date Published: 2006
ISBN-13:9780684870564ISBN:0684870568
Description: Now in paperback, with a new Afterword by the author, the groundbreaking book that every parent and teacher must read-offering the first hard research data on the consequences of turning young children into consumers. read more
"A must-read for any parent or caregiver - a real wake-up call to the effects our advertising soaked culture has on children. This book will pretty much scare the hell out of you in terms of what messages your children are getting. It was interesting to learn about things such as KAGOY (Kids Are Getting Older Younger) which is the idea that kids are far more sophisticated at a younger age than ever before. Barbie dolls are now for two-year-olds and sexy miniskirts and makeup are for girls as young as six. Schor makes quite a case against advertising to children, and one simple solution she pushes is restricting TV time for children."
"a great nonfic if you are interested in socially, marketing and/or child development. based on very specific marketing and advertising examples, to prove general points about the topics, and in some cases i didn't really get the connection. however, pretty solid overall and equally as frightening as the cover picture."
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