About this title: This fifth edition of the successful "Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed" takes an important, timely look at the newest media venue, the Internet. Under its new title, "Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed", it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. It includes topics such as: goals of promotion; ...
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Note: This is a general synopsis. Each listing is described below.
Binding: Paperback
Publisher: Elsevier Science
Date Published: 2006
ISBN-13:9780240807621ISBN:0240807626
Description: BRAND NEW PAPERBACK. 9.02 by 5.98 inches. (352 pages) this fifth edition of the successful promotion and marketing for broadcasting, cable, and the web, 4ed takes an important, timely look at the newest media venue, the inter*n*e*t*. under its new title, media promotion and marketing for broadcast, cable and the inter*n*e*t*, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. the book explores the scope and goals of media production from the ... read more
Edition: 5 REV ED
Binding: Paperback
Publisher: ELSEVIER SCIENCE & TECHNOLOGY Country = UNITED KINGDOM
Date Published: 2006
ISBN-13:9780240807621ISBN:0240807626
Description: BRAND NEW PAPERBACK. 352 pages. (352 pages) takes a look at the media industry and the strategies for media promotion and marketing. this book explores the scope and goals of media production from the perspectives of *n*e*t*work and local television, cable, inter*n*e*t* and radio. it includes topics such as: goals of promotion; research in promotion; on-air, print, web message design; and more. approx. 150 illustrations edition 5 rev ed (Paperback) read more
Description: New. Takes a look at the media industry and the strategies for media promotion and marketing. This book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio. It includes topics su... read more
Description: Good. 0240807626 Good condition. May have some markings & or shelfwear. All pages intact. Used items may not include extras such as infotrac, CD or other web access codes. read more
Binding: Paperback
Publisher: Focal Press
Date Published: 2006-02-06
ISBN-13:9780240807621ISBN:0240807626
Description: Good. Excellent customer service. May ship from alternate location depending on your zip code and availability. Satisfaction guaranteed! ! read more
Description: Please note that deliveries to addresses in the UK and Europe will be in 4-14 business days. Other countries should refer to Alibris standard times. This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media ... read more
Description: New. 0240807626 Absolutely Brand New. No marks and in pristine condition. Used items may not include extras such as infotrac, CD or other web access codes. read more
Description: This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet ... read more
Description: New. PLEASE NOTE: All books are promptly imported from the UK using International Priority Airmail. Delivery is typically 5-10 working days. Please do not select expedited shipping. Heavier and more expensive items have tracking number. Professional and reliable bookseller (est.1987). read more
Description: PLEASE NOTE that we do not offer expedited shipping. Orders placed with the priority shipping option will automatically be canceled. This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and ... read more
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