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Campaign Planner for Promotion and Integrated Marketing Communications

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This workbook is designed to help students prepare and present a professional campaign in conjunction with their advertising, promotion, or IMC text. Using a 10-step guide, the Campaign Planner for Promotions and Integrated Marketing Communications, 2e clearly explains the process of planning and executing a successful campaign. Students have the ...

Campaign Planner for Promotion and Integrated Marketing Communications 2001, South Western Educational Publishing, New York

ISBN-13: 9780324151978

2nd Revised edition

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