About this title: For undergraduate courses in Principles of Marketing. Why do students love this book? This is the only book that makes marketing REAL to them by using real people-real marketers. Like most introductory books, all fundamental marketing concepts are covered with an emphasis on emerging topics, but this is the only book where students get up close ...
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Note: This is a general synopsis. Each listing is described below.
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Very Good. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Acceptable. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Acceptable. Shows definite wear, and perhaps considerable marking on inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: Paperback
Publisher: Prentice Hall
Date Published: 2006
ISBN-13:9780131857810ISBN:0131857819
Description: Good. 298-Y-Add: Books rated "Good" may have some notes, underlining, or highlighting. These books also may contain the previous owner's name, stamp, sticker, or gift inscription, or may be library discards. read more
Binding: Paperback
Publisher: Prentice Hall
Date Published: 2002
ISBN-13:9780130351340ISBN:0130351342
Description: Good. 3rd EDITION 2003 LG Paperbk, cover has considerable wear to edges & corners. Several pages are rippled at top edge in back & spot stained. Also several pages have underlining, writing & markings. read more
Edition: 3rd Edition
Binding: Paperback
Publisher: Prentice Hall, Upper Saddle River, New Jersey
Date Published: 2002
ISBN-13:9780130351340ISBN:0130351342
Description: Used Fair. Clean text, major wear to cover, small tears remainder mark on outside pages, creasing to cover. read more
Edition: 3rd Edition
Binding: Paperback
Publisher: Prentice Hall, Upper Saddle River, New Jersey
Date Published: 2002
ISBN-13:9780130351340ISBN:0130351342
Description: Used Good. The text has some highlighting, the cover has light lower front corner curl. read more
Edition: 3rd Edition
Binding: Paperback
Publisher: Prentice Hall, Upper Saddle River, New Jersey
Date Published: 2002
ISBN-13:9780130351340ISBN:0130351342
Description: Used Good. Light shelf and corner wear. Minimal marking. read more
Binding: Paperback
Publisher: Prentice Hall
Date Published: 2000-02-24
Description: Very Good. ***1997 First Edition as Shown*** Nice condition! Creases on cover. Page are clean and crisp! Fast service. Thank you for selecting me! SKU: 010309-2355. read more
Edition: 3rd Edition
Binding: Paperback
Publisher: Prentice Hall, Upper Saddle River, New Jersey
Date Published: 2002
ISBN-13:9780130351340ISBN:0130351342
Description: Brand New. Brand new in shrink wrap... read more
Edition: 3rd Edition
Binding: Paperback
Publisher: Prentice Hall, Upper Saddle River, New Jersey
Date Published: 2002
ISBN-13:9780130351340ISBN:0130351342
Description: Brand New. Brand new in shrink wrap... read more
Edition: 3rd Edition
Binding: Paperback
Publisher: Prentice Hall, Upper Saddle River, New Jersey
Date Published: 2002
ISBN-13:9780130351340ISBN:0130351342
Description: Brand New. Brand new in shrink wrap... read more
Description: Good. Only lightly used. Book has minimal wear to cover and binding. A few pages may have small creases and minimal underlining. Book selection as BIG as Texas. read more
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