The Essential Guide to Knowledge Management: E-Business and Crm Applications

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The Essential Guide to Knowledge Management: E-Business and Crm Applications - Tiwana, Amrit

This guide is a briefing on knowledge management and customer relationship management for business decision-makers and IT professionals. The author explains in an accessible manner how to benefit from knowledge-enabled, customer-centric CRM technologies - and offers a 7-step roadmap for implementation.

The Essential Guide to Knowledge Management: E-Business and Crm Applications 2000, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130320001

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