About this title: The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace and share with friends.
Note: This is a general synopsis. Each listing is described below.
Binding: Hardcover
Publisher: Portfolio Hardcover
Date Published: 2005-05-23
ISBN-13:9781591841005ISBN:1591841003
Description: New in New jacket. New, unread hardcover book with publisher's inventory mark. We ship 6 days a week, generally within 24 hours; single CDs and DVDs upgraded to 1st class! read more
Edition: First Printing
Binding: Hardcover
Publisher: Portfolio-Penguin Group, New York, NY
Date Published: 2005
ISBN-13:9781591841005ISBN:1591841003
Description: As New in As New jacket. 5.75 x 8.5 in., 186 Pages. Dustjacket now protected by a new Brodart Mylar Cover. "This is a book about doing what consumers demand-painting vivid pictures that they choose to believe. Every organization-from nonprofits to car companies, from political campaigns to wineglass blowers-must understand that the rules have changed. In an economy where most people have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing ... read more
Description: New. 1591841003 SATISFACTION GUARANTEED! NEW Book! May have remainder mark. Most orders ship within 1 BUSINESS DAY with ORDER CONFIRMATION. Great Book at a Great Value! read more
Description: Good. 1591841003 Good condition. May have some markings & or shelfwear. All pages intact. Used items may not include extras such as infotrac, CD or other web access codes. read more
Binding: Hardback
Publisher: PORTFOLIO
Date Published: 2005
ISBN-13:9781591841005ISBN:1591841003
Description: New. Presents an analysis of current marketing trends, maintaining that the marketing campaigns that succeed are those that cater to the inclination of consumers to believe the best story, irrespective of the facts. read more
Description: New. 1591841003 Absolutely Brand New. No marks and in pristine condition. Used items may not include extras such as infotrac, CD or other web access codes. read more
Binding: Hardcover
Publisher: Michael Joseph Ltd
Date Published: 25/05/2006
ISBN-13:9780718148652ISBN:0718148657
Description: Used-Good. Book in good or better condition. Dispatched same day from warehouse. Please email with any questions for quick response. read more
"Entertaining and well-written (as good business books should be), Seth Godin's "All Marketers are Liars" talks about the importance of authentic story telling when marketing a product.
Godin maintains that the best stories in advertising/marketing are the ones that address a target group's worldview. Superior products and factual statements are not enough; marketers need to reach the group that already believes something about what they are being sold. Numerous studies throughout the book demonstrate that superior products have been outpaced by inferior ones due to the stories that customers were willing to believe.
This book was not only a good read for businesses, but also an excellent study of human nature."
"Viele geile Gedanken mit dabei - manches zu abstrakt, zu weit weg und zu allgemein gehalten. Cool, um ein bissken Marketing zu verstehen, hat den ein oder anderen hilfreichen Gedanken angestossen."
"Selling is all about telling stories. Get people to buy into your ideas, and they'll buy your product or pay for your service.
Effective marketing presents ideas that line up with people's worldview. You can't change their worldview - show them how your product fits their worldview."
We guarantee every item's condition, as described on Alibris. If you are not satisfied that an item is as described, return your purchase for a refund.
rating
