About this title: "A very comprehensive, yet light-hearted guide for internet managers that demystifies search engine marketing and provides practical advice for success." -Piers Dickinson, Global Internet Marketing Manager, BP "Outlines every one of the major strategic steps to develop your search marketing initiatives. This book teaches Web marketers what to do from the beginning so they can implement a successful search marketing program-the strategic steps to define the scope and cost of your search marketing program, develop a team, create a proposal, get executive approval, manage, and measure your ...
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Description: Good. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Very Good. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: Paperback
Publisher: IBM Press
Date Published: 2005-07-31
ISBN-13:9780131852921ISBN:0131852922
Description: New. BRAND NEW. May have small remainder mark. SUPER-FAST shipping! BUY EXTRA copies! EXPEDITED ship available. *Real-person* customer service. 100% satisfaction guaranteed. read more
Binding: Softcover: Package
Publisher: IBM Pr
Date Published: 2008-09-22
ISBN-13:9780136068686ISBN:0136068685
Description: NEW. Softcover: Package. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9780136068686. read more
Binding: Softcover
Publisher: Prentice Hall Ptr
Date Published: 2005-07-25
ISBN-13:9780131852921ISBN:0131852922
Description: NEW. Softcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9780131852921. read more
Binding: Paperback
Publisher: IBM Press
Date Published: 2005
ISBN-13:9780131852921ISBN:0131852922
Description: New. Brand New! Buy with confidence-your satisfaction is guaranteed at B-Logistics! Due to the large scale of our operation, we do not have access to the specific contents/condition of our items. Please note that Expedited shipping is not available at this time. read more
Edition: 2006th edition
Binding: Softcover
Publisher: IBM Press
Date Published: 2006
ISBN-13:9780131852921ISBN:0131852922
Description: Collector Bookstore is a retailer of new books located in Leavenworth, Kansas. We specialize in price guides and reference books for the antiques and collectibles industry. Effective search engine optimization (SEO) and search engine marketing (SEM) is now crucial to the success of your business. But it' s never been more challenging--especially if you' re responsible for a large, complex site. Finally, there' s a definitive source for reliable information for implementing an effective search ... read more
Binding: Paperback
Publisher: IBM Press
Date Published: 2008
ISBN-13:9780136068686ISBN:0136068685
Description: New. Brand New! Buy with confidence-your satisfaction is guaranteed at B-Logistics! Due to the large scale of our operation, we do not have access to the specific contents/condition of our items. Please note that Expedited shipping is not available at this time. read more
Edition: 2 REV ED
Binding: Mixed media product
Publisher: PEARSON EDUCATION (US) Country = UNITED STATES
Date Published: 2008
ISBN-13:9780136068686ISBN:0136068685
Description: BRAND NEW MIXED MEDIA PRODUCT. 672 pages. Driving search traffic to your company's web site, 2nd edition. updated for 2008 with an information-packed cd-rom. illustrations edition 2 rev ed (Mixed media product) read more
Binding: Paperback
Publisher: IBM Press
Date Published: 2005
ISBN-13:9780131852921ISBN:0131852922
Description: Good. Good: A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact (including dust cover, if applicable). The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include "From the library of" labels. About Austin eBooks Austin eBooks is committed to providing each customer with the highest standard of customer service! We add inventory to our store daily, and guarantee order processing and shipment ... read more
Description: Good. 0131852922 Good condition. May have some markings & or shelfwear. All pages intact. Used items may not include extras such as infotrac, CD or other web access codes. read more
"I have not read the other books in this area, but I have found this to be a good overview of this area. What is good is that the authors are strong practitioners in this area so this book has been informed by their real world experience. So, while I can't say this is the best book to read in this area, I don't think you'll regret it."
""Getting your site indexed is the most fundamental, yet one of the most challenging, aspects to search engine marketing. Search Engine Marketing Inc.: Driving Search Traffic to Your Company's Web Site is a detailed and comprehensive guide through the pitfalls and opportunities of this complicated subject. I started reading Chapter 10, "Get Your Site Indexed," and haven't really put it down since. It is a wonderfully well-written and detailed reference that you will come back to again and again to get more out of your SEO efforts. From price engines to paid placement, Chapter 14, "Optimize Your Paid Search Program," covers everything you need to know about paid search. I have yet to come across a more useful book for SEM pros. From budgeting to bid strategy and optimization, Mike and Bill take you through the steps to create successful paid search campaigns. Whether you are just starting out in paid search or are already a power player, you will learn something new from this book.""
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