About this title: Based on a major new study, a revision of the leading guide to new-product development for senior management, by the inventor of its most widely practiced approach
Note: This is a general synopsis. Each listing is described below.
Description: Good. Former Library book. Shows some signs of wear, and may have some markings on the inside. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: Hardcover
Publisher: Basic Books
Date Published: 2004
ISBN-13:9780465014330ISBN:046501433X
Description: Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! read more
Edition: Second Edition {First Printing}
Binding: Hardcover
Publisher: Basic Books, Inc., Publishers, New York, New York, U.S.A.
Date Published: 2005
ISBN-13:9780465014330ISBN:046501433X
Description: Very Good in Fine jacket. 8vo-over 7¾"-9¾" tall. "PRODUCT LEADERSHIP is aimed at senior managers and executives to help them lead their businesses to profitable product innovation. The impetus for this second edition is a major new study Cooper has completed-the largest study of product development practices and results ever undertaken. He has analyzed thousands of new successes and failures on high-technology products and services. " This book has 288 pages and is illustrated throughout. The ... read more
Binding: Hardcover
Publisher: Basic Books
Date Published: 2005-01-02
ISBN-13:9780465014330ISBN:046501433X
Description: NEW. Hardcover. From an inventory that is 100% brand-new, 100% direct from the publishers' distribution channel. We carry NO pre-owned, NO remaindered. We pack in CARDBOARD to ensure the pristine quality is maintained. (Bubble-wrap alone is NOT sufficient to protect from USPS equipment. ) Guaranteed brand-NEW, protected with CARDBOARD, your satisfaction is guaranteed. BKLUVID: 9780465014330. read more
Binding: Hardcover
Publisher: Basic Books
Date Published: 2005
ISBN-13:9780465014330ISBN:046501433X
Description: New. Brand New! Buy with confidence-your satisfaction is guaranteed at B-Logistics! Due to the large scale of our operation, we do not have access to the specific contents/condition of our items. Please note that Expedited shipping is not available at this time. read more
Edition: First Edition, 1st Printing!
Binding: Hardcover
Publisher: Basic Books, New York, New York, U.S.A.
Date Published: 2005
ISBN-13:9780465014330ISBN:046501433X
Description: As New in As New jacket. Brand new condition! read more
Edition: 2nd edition
Binding: Hardback
Publisher: Perseus Books Group
Date Published: 2005
ISBN-13:9780465014330ISBN:046501433X
Description: Based on a major new study, a revision of the leading guide to new-product development for senior management, by the inventor of its most widely practiced approach. read more
We guarantee every item's condition, as described on Alibris. If you are not satisfied that an item is as described, return your purchase for a refund.
