About this title: Marketing the church is hot. For many church leaders, marketing might even be the first article of their creed, which goes something like this: "We believe that our church determines its identity and mission through the tactics of marketing strategies". Theologians Kenneson and Street offer a thoughtful and provocative protest, with a foreword from Stanley Hauerwas. The authors "expose the theological presuppositions that inform the marketing project...and help us to see that the marketer's presumption that form can be separated from content of the gospel betrays an understanding of the ...
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Binding: Soft Back
Publisher: Abingdon Press, Nashville
Date Published: 1997
ISBN-13:9780687010448ISBN:0687010446
Description: Fair. Church Marketing Books cover has slight wear, slight creases and old price sticker on back. Underlining and markings on some pages. read more
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