About this title: Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional benefits, and infuse the perspective of "the brand-as-a-country-or-region".
Note: This is a general synopsis. Each listing is described below.
Description: Very Good. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: Hardcover
Publisher: Free Press
Date Published: 1995
ISBN-13:9780029001516ISBN:002900151X
Description: Good in good dust jacket. Ex) Library Copy. Moderate wear on Cover Interior Pages. Usual library markings. (W3) Sewn binding. Cloth over boards. 400 p. Contains: Illustrations. Audience: General/trade. read more
Binding: Hardcover
Publisher: Free Press
Date Published: 1995-12-12
ISBN-13:9780029001516ISBN:002900151X
Description: Near Fine in Very Good + jacket. Clean, solid copy with no writing, highlighting, marks, or creased page corners. Cover corners are square; light bump to bottom edge of back cover. Binding tight and square. Jacket has light surface wear. Nice copy for personal use. Items selling for $7 or more ship bubble wrapped and boxed; under $7 in a bubble mailer. All items ship with complimentary delivery confirmation. read more
Edition: Illustrated.
Binding: Hardcover
Publisher: Free Press, new york
Date Published: 1995
ISBN-13:9780029001516ISBN:002900151X
Description: Very good. No dust jacket. remainder mark at bottom edge. Sewn binding. Cloth over boards. 400 p. Contains: Illustrations. Audience: General/trade. read more
Edition: NEW ED
Binding: Paperback
Publisher: SIMON & SCHUSTER LTD Country = UNITED KINGDOM
Date Published: 2002
ISBN-13:9780743232135ISBN:0743232135
Description: BRAND NEW PAPERBACK. 380 pages. (380 pages) as industries turn increasingly hostile, strong brand-building skills are needed to survive and prosper. in this text managers can discover the value of brand as a strategic asset and a company's primary source of cmopetitive advantage. facsimiles edition new ed (Paperback) read more
Binding: hardcover, 6½" x 9½", with dust jacket
Publisher: The Free Press, New York-ISBN: 002900151X
Date Published: 1996
ISBN-13:9780029001516ISBN:002900151X
Description: AS NEW book in AS NEW unclipped dust jacket. 380 pages. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organization, and brand-as-symbol perspectives. He shows how to manage the 'brand system' to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assetts into new markets and products. read more
Edition: Fourteenth Printing
Binding: Hardcover
Publisher: The Free Press, New York, NY, U.S.A.
Date Published: 1996
ISBN-13:9780029001516ISBN:002900151X
Description: Fine in Fine jacket. 8vo-over 7¾"-9¾" tall. Signed by Author "As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage. Now, in this compelling new work, Aaker uses brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and ... read more
Description: Satisfaction Guaranteed. Shipped quickly. 1995. Hardcover. Used, very good. Very good overall with light to moderate wear. Includes dust jacket. read more
Description: Satisfaction Guaranteed. Shipped quickly. 1995. Hardcover. Used, very good. Very good overall with light to moderate wear. Includes dust jacket. read more
Binding: Hardcover
Publisher: Jossey Bass
Date Published: 01/12/1995
ISBN-13:9780029001516ISBN:002900151X
Description: Used-Good. Book in good or better condition. Dispatched same day from warehouse. Please email with any questions for quick response. read more
"This book provides a thorough examination of Branding. It is a little dry, much like a textbook, but full of information.
I've found books by Al Ries and Jack Trout more innovative and inspiring, but this book is a good in-depth look at the process and considerations of branding."
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