About this title: The field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies. Marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize the myriad of media outlets-print, radio, cable, satellite TV, ...
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Note: This is a general synopsis. Each listing is described below.
Description: Very Good. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Description: Very Good. International Edition. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy! read more
Binding: Hardcover
Publisher: Irwin/McGraw-Hill
Date Published: 2001
ISBN-13:9780072508826ISBN:0072508825
Description: Good. No dust jacket as issued. Highlighting/underlining. Pages have considerable highlighting and some marginal notations, page edges are stamped; boards are bumped at all corners. 795 p. excludes index and end notes read more
Description: Good. Only lightly used. Book has minimal wear to cover and binding. A few pages may have small creases and minimal underlining. Book selection as BIG as Texas. read more
Description: Good. Only lightly used. Book has minimal wear to cover and binding. A few pages may have small creases and minimal underlining. Book selection as BIG as Texas. read more
Edition: Fifth Edition
Binding: Hardcover
Publisher: Irwin Professional Pub, Burr Ridge, Illinois, U.S. A
Date Published: 2001
ISBN-13:9780072508826ISBN:0072508825
Description: Good. Book is clean and tight. Corners have slight edgewear. read more
Binding: Softcover
Publisher: McGraw Hill Higher Education (ISE)
ISBN-13:9780071108522ISBN:0071108521
Description: Good. Only lightly used. Book has minimal wear to cover and binding. A few pages may have small creases and minimal underlining. Book selection as BIG as Texas. read more
Binding: Softcover
Publisher: McGraw Hill Higher Education (ISE)
ISBN-13:9780071108522ISBN:0071108521
Description: Good. 0071108521 Former Library book. Binding is slightly damaged and/or book has some loose pages. No missing pages. Used items may not include extras such as infotrac, CD or other web access codes. read more
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